Visual WebSite Optimizer

Just got Visual Website Optimizer’s “Customer Survey”.

The last question was the best one:

Q: “If you had to describe VWO to a friend, how you would do that?

A: “Dear friend, Visual Website Optimizer is the platform that wants me to test every single combination of factors instead of providing fractional factorial testing. While they could use simple genetic algorithms to help me evolve pages, they use inefficient math that takes boatloads of clicks to come to any conclusion at all; unfortunately they don’t have a lot of competition so you’re stuck with them.”