What About Guru Products?

Nothing is ever black and white – so here’s the skinny.

You keep getting bombarded by “Product Launches”. What to do? Are they good? Bad? Evil?

They are not all bad, and they are not all good. The major difference between a good product and a bad product is YOU. Yes, you. Not the product, YOU.

Quick example: If it is a guru product on PPC, then it will only be good for you if you haven’t done PPC and haven’t had any other training on PPC.

The bottom line is: It is not the guru product that will lead you to success; it is busting your ass trying to make it work.

The guru product is like reading a book on exercise techniques – you’re not going to get any fitter while reading it – You might learn of good gyms, equipment, supplements and related stuff – but THE BOOK WONT MAKE YOU SWEAT ONE DROP.

There’s another deeper problem with these “products” – They can’t give you a ‘road to riches’ – because that road keeps changing each and every single day. What you could do today on MySpace ads, you can’t do tomorrow – and if you can still do it, now there are a couple hundred more people doing it. You’re going to find that the “product” is either so generic you can’t apply it directly, or if it is specific enough, that it just doesn’t work out for you because the environment has changed. And it isn’t a matter of getting a “fresh” product – things change so incredibly fast that yesterday’s news is pretty much OBSOLETE. As the saying goes: “If it’s news, you lose!

Here are some practical tips – shit I actually did, shit I failed at and shit I still do:

1)      Budget spend:

What is your budget? Write it down, whether you’re coming in with $2,000 of play money or $200 a month, write that down.

Take 1/3rd of the budget and put that towards learning. No matter if that is guru products, forum subscriptions or books – you cannot go over that amount even if the Pope gives you a ring and pitches his Tax-Sheltered Holy Bling Profit System. If you set it aside per month, then it’s a per-month limit. If you set aside a chunk of money, then that’s all you have and that’s it – no more, no less. I did exactly this.

2)      Whatever you sign up to, you do it. Make sure you’re not signing up for a 3-year course. You want it all and you want it now – Fuck the “drip-feed” where they give you a pinch of content every week – run like hell.

3)      You read the books, watch the videos, you do the exercises, you follow along like your life depends on it. You read the material three times. You think about it while you’re peeing, you think about it while you’re shitting, you think about it while you’re fucking… And when you’re done peeing, shitting and fucking around, you DO *SOMETHING*.  You carry a notepad and jot down ideas, and then sit down and do them sequentially.

4)      After you’ve assimilated a couple of these, being books, video courses or whatever, you STOP. Yes, you STOP. You now know everything the guru courses can teach you – now you need to talk to people wherever they may be. At this point, guru shit is likely to be a giant waste of time.

5)      An EXCELLENT source of information, training and tips are the little “marketing guides” blogs put up to entice you to sign-up to their mailing lists – Some blogs put up these guides without the mailing list sign-up – these are usually even more valuable. If it’s a list that goes out every week or more often than that, you can bet your ass that person is trying to cash in on you – IGNORE. If it’s a list that goes out every time there is a blue moon, chances are high whatever it is they’re sending is worth at least reading the e-mail. Don’t know where to start? Start here on my post about Uber-Affiliate’s Marketing Guide updated for 2010 and its links.

6)      Do not fall for the idea that its ok for a blogger or guru to monetize their time on the blog or “marketing guide” by plaguing it with paid plugs and affiliate links. It creates a three-way conflict of interest where you –the reader- is the only possible loser – just move on, there are plenty of other sources of the same information out there. And no, just because everybody does it, doesn’t make it any less risky for you to trust “incentivized” opinions.

7)      Skip guru blogs for the most part and head for the real people. Take a peek at their posts – These are the blogs that will give you the best tips, most useful tools and best pointers. Who are these bloggers and blogs? Look at my list of recommended affiliate marketing blogs – Those bloggers will give you the scoop. Others will scoop you up and wring you dry.

Recap for Alzheimer’s and ADHD: Stop buying guru shit, read the blogs on my recommended list and the guides I linked from my post on Uber-Affiliate’s Marketing Guide updated for 2010. The rest is blood, sweat and tears.

Now go sweat, bleed and cry!