Time and Culture – Time and Marketing
This short animation with Phillip Zimbardo, professor Emeritus of Psychology at Stanford University, is mind-blowing. Redefines how you view so many things, it can’t help deepen your perspective of how you put out messages in marketing.
What are the time preferences of those who you target, and how do you communicate to them?
Mind-bending. Watch.
Slave Rat and 
Zac 3:28 am on September 9, 2010 Permalink |
K, nice blog. I’ve read a few of your posts and you seem to have insights that others aren’t talking about.
This sort of info could easily be used in copywriting
Slave Rat 3:19 pm on September 9, 2010 Permalink |
Thanks Zac, the folks at the RSA, doing the RSAvideos have a whole series of them. Yes, very much of this can be taken into account when doing copywriting – The critical part is when doing copywriting internationally. What works is completely different – Other cultures favor, for example, what their peer group does over what they themselves have done – so calling out a prior commitment from them to you won’t work whereas calling out their group’s involvement will. It gets pretty complex and some folks have some some really nice studies if you’re interested. Copywriting is an area where you can test, and can run rather inexpensive tests. International business is an area where you can learn, though ‘split testing’ or running a focus group is simply not an option – Understanding cultural variety help immensely when doing business across cultural borders.