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  • NegBox 2:58 pm on August 18, 2010 Permalink | Reply
    Tags: Multichannel, Old Spice, Social Media   

    Creativity and Asking the Right Questions 

    The billion-dollar creativity spark happens in the first 30 seconds of this video – Specifically from 0:12 to 0:28. This is Wieden+Kennedy’s agency recap of the Old Spice campaign.

    Really brilliant from many angles – They reverse-engineered the behaviors that were not working for them and targeted their weak areas. Think about this for Affiliate marketing – Who decides what, why and how before proceeding with a transaction?

    Shout-out to ShockMarketer where I saw the ad and then AdverBlog where I saw the recap.

     
  • NegBox 6:07 am on June 24, 2010 Permalink | Reply
    Tags: CMO, Map, Social Media   

    Social Media Marketing Map 

    A useful Social Media map, courtesy of of CMO.com (CMO = “Chief Marketing Officer”). If you’re interested in getting traffic to your site, you go down the “Traffic to your site” column, find the green boxes, read the text in the box and look at the row you’re on to see what site its referring to. It also tells you what each site is good at, and what it sucks at, before you do something stupid like trying to get some SEO juice from Facebook, like I did a couple of weeks back.

    Click on the picture to enlarge, save it doing whatever works for you.

    Social Media Map 2010

    Map of Social Media by Marketing Task

     
  • NegBox 4:53 pm on April 1, 2010 Permalink | Reply
    Tags: Bar, Digg, , Social Media,   

    Co-Opting Content with Digg-like Bar for WordPress 

    What a cool plug-in! It’s called “WordPress Bar“. I’m trying it out right now. Try any of the external links like this one and notice the bar at the top. It does a TON of things, including tracking clicks, shortening URLs, giving users a way to share your post after they’ve left your site, without having to return and co-opt the destination page.

    I’m really impressed. This guys should be charging for this..

    Look at what happens when you go to the WP-Smart Tools site following my link, the top bar looks like part of the destination site (click to enlarge):

    Wordpress Bar - Click to enlarge

    That’s nothing.. Look at what happens when  I click on the little Facebook icon to share on Facebook:

    Wordpress Bar co-opting link - Click to enlarge

    Facebook takes the title and URL of the short URL, and since your short URL is copied from the original, well.. You get the picture – You co-opt the destination content, pretty much! Now whenever someone else on Facebook clicks n that short link, they’ll have your navigation bar at the top… Rinse and repeat if they share/bookmark something.

    All I can say is: Wow. And Free.

     
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