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  • NegBox 3:17 pm on November 19, 2010 Permalink | Reply
    Tags: Excuses, Red Pill   

    That’s My Story, and I’m Sticking to It 

    Thats my story and im sticking to it!

    That right there is a powerful agent of positive change. The power lies in SAYING that phrase and seeing how silly your stories sound.

    “That’s My Story, and I’m Sticking to It”

    That’s the phrase I began chirping every single time I said – or heard someone tell me- something that sounded even a tiny bit like a whim, hidden excuse or faulty reasoning. I decided to start doing this after reading “All Marketers Are Liars” for the fourth time and thinking about our everyday stories for a long time.

    I thought this would be a good way of explaining the stories of marketing, by making folks notice their everyday actions and how they put stories around it – even stories that made no sense at all.

    It worked wonders. My entire family laughed – and laughs. They all now chirp it back to me and make everyone conscious of why we do what we do.

    In action it looks like this:

    Wife: “If it was warmer, we’d be out jogging”
    Me: “Yep, that’s my story and I’m sticking to it!”

    Me: “I’m gonna get a Wii for Christmas… It has really nice games *FOR THE KIDS*… and that’s my story and I’m sticking to it”

    Kids: “I love Cheerios, they’re good for your heart”
    Me:” That’s my story and I’m sticking to it!”

    Wife: “I really need these boots for the winter so my feet don’t freeze… That’s my story and I’m sticking to it…” (while rearranging 50 other pairs of boots in the closet)

    Its really nice to see a whole new level of consciousness in everyday living – lifting the veil of the little stories we tell ourselves to justify doing what we’re doing.

    It separates reality from the story and makes YOU accountable for doing whatever you are doing – it takes the story out of the picture, as an optional mental masturbation, and puts you back in control.

    I firmly believe everything is optional – there is not one single thing you have to do. Sure, there are risks, consequences, rewards, whatever… Yet nothing is mandatory. These little stories we hear on TV or from other people and then we tell ourselves give us quick ways to deceive ourselves. We live out the lies we tell ourselves. Kill the lie. Then dissect it and take a look at its guts.

    If you’re a marketer, you then take that dead, dissected lie, you stitch it back up, and you sling it out into the world as a marketing piece:

    “Newsflash: In Winter, consumers stop going to the Gym and turn to Acai Berry Detox to combat Holiday Weight Gain”

    “Get a Wii for the Kids for $25? Only at Bidiot.com!”

    “Free Heart-healthy Cheerio Samples. Enter your e-mail (and entire medical history)”

    “You’ve won free UGG Boots! Just claim your prize in the next two minutes by entering your cell phone number in the next screen!”

    Word.

     
  • NegBox 3:36 pm on September 2, 2010 Permalink | Reply
    Tags: Biology, Books, Comedy, Evolution, Influence, Quantum Physics, Radical Honesty, Red Pill, Transactional Analysis   

    Red Pill Books 

    IMPORTANT: I never, ever, EVER recommend the books I’ve assigned a 10 to. Chances are high you’re one of the 99% of people who can’t/won’t really enjoy those books. In the best of cases, you’ll hate me for suggesting it, in the worst case, you’ll wreck your life by taking the book as an absolute truth. So why are they on the list? Because on my blog I really don’t give a shit.

    Scroll down past the list to understand the criteria.

    Red Pill of Blue Pill

    Red Pill-ness Title Author
    10 Games People Play Eric Berne
    10 Radical Honesty Brad Blanton
    10 Sperm Wars Robin Baker
    10 The Selfish Gene Richard Dawkins
    9 Comedy Writing Secrets Marc Shatz
    8 Moral Minds Marc Hauser
    7 Mystery Method Erik von Markovik
    7 The Fabric of Reality David Deutsche
    6 All Marketers are Liars Seth Godin
    6 Influence Robert Cialdini
    6 The Road Less Traveled M. Scott Peck


    Every once in a great while I come across a book that shows me a better way of understanding the world. “Better” here has a special meaning. It means the book presents a way of viewing reality that matches what I observe much better than what I had in my mind until then. When this happens a lot of my thinking changes – its like changing tracks in a train – You’re now heading in a different direction and everything you see changes after that.

    This list is the “top” of some 600 other books I’ve read while searching for the Red Pill. I actively seek out books that help me understand everything “better”.

    I’ve titled the list Red Pill Books because they are just that – If you read them and understand them, there is no going back.

    I’ve also ranked them on a 1-10 scale for “Red-Pill-ness” – My Red-Pillness is a combination of factors – A judgment call on my part. Books closer to a 10 are jarring wake-ups – Much like Neo’s wake up from The Matrix. By contrast, books closer to Zero help you sleep better at night.

    PS: No, I’m not retarded and believe we live in a simulator – The references to the matrix are simply helpful to get the meaning across.

     
    • Mike Chiasson 2:01 am on September 3, 2010 Permalink | Reply

      This is how my graduate degree in communications is. Once you understand concepts like social construction and gain a better understanding of why we do the things we do, the world is completely new. You often find it difficult to pick sides and watch others get upset as you hold a knack for life that they can’t quite grasp.

    • Slave Rat 2:49 pm on September 3, 2010 Permalink | Reply

      Indeed. I’ve also found some books that are a “10” on the OTHER scale…. The “blue-pill” scale – “The Four Agreements” by Miguel Ruiz is a complete 10 in the blue-pill scale. It won’t lift the veil, on the contrary, it will give you quite the fantasy coating (yeah, Miguel is a Toltec spirit and I’m the tooth fairy) but are written so well they can help people immensely. I actually took a class on his books with the guy (and his son) – pretty cool guy. There were a few “kumbaya” everyone-hugging moments where I realized how lonely most of the people around me were… Still his concepts are golden – They are real-world psychotherapy, wrapped around a cohesive story.
      My key has also been to stay humble – my truth is personal, and not absolute.
      I guess it all depends where you want to go… And paraphrasing the Cheshire cat: “If you don’t know where you want to go, then all roads will take you there.”

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