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  • NegBox 6:12 pm on June 2, 2010 Permalink | Reply
    Tags: Drip, Learning, Membership   

    “The Drip” Membership Site Management is for Smart Marketers and Retarded Customers 

    I absolutely hate the “Drip”. We’re talking about the modern membership site’s way of keeping you on forever by dripping you new content slowly.

    My two reasonably-sounding stories:

    1 – I’m a batch person. I’m also a guy (like you couldn’t tell).  Men try to optimize and maximize movements, time, etc – as opposed to organize. Men optimize, women organize. Men like cool, Women like Cute. Men make and break, Women sort and file. Having the tools ready for when I need them works best. In the case of learning, I want to have the entire book ready for the airport delay – not two fucking pages.

    2 – I learn at my own pace. Everybody does. Ergo, nobody learns at the “drip” pace. I don’t give a flying crap if the content drip gives you more money – My time is way more valuable than whatever you’re charging for your product, so you’re making it a losing proposition.

    So what do you think savvy folks do when they bump into an info product they really want, but find it behind a drip system? Walk away? Yeah, right. We all flow through the path of least resistance – the path is not the same for everyone – figure out what those 3-4 paths are and monetize them before you lose the money to a .torrent or mediafire upload.

     
    • dean 7:45 am on March 17, 2011 Permalink | Reply

      right on bro,
      how about ” lick the drip of my tip ” I agree.

      but off topic, how dose a new guy get into the EWA type network… Blam, an the like.?
      They are not too keen of helping people out, they are so focused on finding fraud..
      bummer.
      Please advise.
      d

      • NegBox 5:42 pm on March 18, 2011 Permalink | Reply

        Hey Dean, the biggest tip I can give you is: Be transparent. Tell them exactly the truth. If you don’t know a pixel from a pixie, tell them you are new. Don’t be afraid to get turned down – you can come back when you have what they want or more experience. Getting into a network you don’t fit or based on bragging what you can really do is a great way to get blacklisted forever by them. Its really simple: Be honest. Brutally honest.

  • NegBox 9:22 pm on May 13, 2010 Permalink | Reply
    Tags: , Learning   

    All Marketers Are Liars – And I’m Full of Shit 

    My review of “All Marketers are Liars” by Seth Godin in three words: Holy Fucking Crap.

    Shoemoney must be peeking at my playlist or something… http://www.shoemoney.com/2010/05/04/the-greatest-marketing-book-every-written/
    I’ve been wanting to post about this book “All Marketers are Liars” by Seth Godin since right before the Vegas mind wipe I had on May 1st. I’m on my second listen, and I foresee a third and fourth listen.

    It has seriously completely and radically changed the way I look at everything. This book is beyond eye-opening, it’s a freaking masterpiece. Considering I’m nobody, that’s not much of an endorsement – considering I gobble around 50+ full books a year on marketing, business and psychology, this takes another shade.

    The original recommendation came from Ran Aroussi in one of the PPC Bully trainingd, and I filed it on my “nice to get” list. Last month I finally got around to getting the book and bumped into Seth’s book selection at his site… I got Words that Work from Frank Luntz, along with Purple Cow, Permission Marketing and All Marketers are Liars.

    Words that Work is “ok”, Permission Marketing is excellent, Purple Cow is in the back burner and All Marketers Are Liars has entered my hall of fame.

    I used to work with a marketing exec that used to drive me (and everyone else) fucking bananas asking us “what’s the story here” or commenting “I don’t see the story coming through”… Now I get it. Everything has a story… Many stories! I opened the Sky Mall catalog on the plane and started exploring the stories behind each and every product -that little impromptu exercise was so cool I took the catalog with me, telling mysefl the story that I was going to use it for a video post. Don’t wait for it, it’s not going to happen.

    The funniest part is that over the past few months I’ve been consistently saying “Thats my story and I’m sticking to it” after every time I explain myself… I also do it to my entire family, as soon as they explain something, like why they decided to skip a class, or why they need a particular brand of something, I’ll quip “and that’s my story and I’m sticking to it” … This really brings the stories we tell ourselves into focus, it’s also very humorous and it’s been working wonders to cut through everyday crap.

    The other significant book I read this month (and I had to read it on freaking paper – so I had to wait to my plane to/from Vegas) is a 30+year classic masterpiece too… Games People Play by Eric Berne – it lays the foundation for Transactional Analysis in psychology for laypeople like me – sort of. Really good.

    Have fun!

     
  • NegBox 6:51 pm on May 12, 2010 Permalink | Reply
    Tags: Learning,   

    Outsource With The Force 

    OMG, if I receive one more email about the “outsource force” program my mailbox is going to explode. Is it good?I don’t know, I’m too busy building shit to check it out. Realistically, I’m not buying any more crapware.

     
    • Mike Chiasson 2:52 am on May 13, 2010 Permalink | Reply

      Haha yes my spam filter has flagged anything that says the word ‘outsource’ in it as spam after the recent barrage of mail. I love when you get it from one person then everyone else and they all use the same copy and are like ‘This is really a great product, trust me(I’m DEFINITELY not just trying to make bank off spamming you).’

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