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  • NegBox 7:12 pm on August 21, 2010 Permalink | Reply
    Tags: Filtered Clicks, Idea,   

    Retargeting PPV Pop-ups 

    Repeat PPV pop-ups from the same IP address seem to correlate (at least at a glance) with a drop in conversions and a dip in ROI. In other words: As days roll by I find myself spending on repeat pop-ups to people that didn’t bite the first time around, and they haven’t been chugging any of Morpheus’ blue pills either, so I’m wasting my money. Take a look at these two graphs – The first one is the Repeat clicks – The definition of repeat here is “coming from the same IP during the last 24hs” – which is leaving out repeat IPs hitting 25 hours later or two days later. I’m betting after running for any significant length of time this adds up fast. The second graph is the ROI for the same period.

    Prosper 202 Filtered Clicks Snapshot

    ROI

    I tried to avoid repeats by tweaking the settings on the ad network – which seems to work for a time, and more or less randomly for me.

    So here’s a thought… Stick a cookie in their machine as they pass by and read it back when they’re coming in to create a sequence of landers/ads/offers that you can take the person through. Instead of trying to pull a one-hit-wonder, how about presenting them with escalating offers? Or how about switching to another niche?

    Interesting idea. It isn’t full-on retargeting – its still an interesting idea that could lengthen the life of a campaign.

     
    • Joseph 11:21 pm on August 21, 2010 Permalink | Reply

      Great idea but Executing this must be difficult?

      • Slave Rat 4:20 am on August 22, 2010 Permalink | Reply

        Joseph… Clearly, I’m not a genius here. Later in the afternoon it hit me that I’ve actually seen this before – I just didn’t pay attention since I thought it was just a fancy way to split-test.
        Doing this is dead-easy from the technical point of view. Just search for “cookie landing page rotator”. Barman from PPC.BZ posted a really nice one over at PPVPlaybook (membership required, not an affiliate link).
        Barman’s script can not only walk through a sequence of landers, it can also walk through a sequence of multiple sets of landers. Sounds confusing – essentially if you configure it right, it allows you to split test your sequence of landers; So if you have three for the first step, four for the second step, and two for the third step it will walk through the steps and randomly chose a lander from that set/step. That way it does both things at once – advances a sequence and split-tests it.
        The wizardry comes in building/choosing the right landers to put in sequence.

  • NegBox 8:33 pm on April 18, 2010 Permalink | Reply
    Tags: , , , Idea   

    WTF Facebook Ads – Idea for a Site 

    Here’s a free idea for the taking:

    Photo sharing site that focuses on botched online ads. Like this one from Facebook:

    My initial thoughts when I saw this ad:

    They give me the wallets of 16 seniors?
    No, its an offer for wallets for seniors, they sell me 16 of them.
    What’s the long-legged girl have to do with wallets?
    Wait, it says below to book my senior session and get free wallets. WTF is a senior session, and why would I want free wallets?

    I decided to go ahead and click to see who the advertiser was.. A Photographer from another town. I gather that “Senior session” means High-school senior, and not “65 and older”. Pretty mis-targeted ad to boot – I’m nowhere near being a High School senior, and if my daughter were going to be a senior, you ain’t gonna convince me to get her into a photo shoot with a picture of a skank – What kind of father tells themselves the story that their daughter would look good like that pciture? Hellooooo!!!

     
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