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  • NegBox 7:59 pm on September 8, 2011 Permalink | Reply
    Tags: fail   

    Affiliate Mistake #1 – Using Your Common Sense 

    Your are not your customer

    You are not MY customer either.

    So stop trying to act like YOU know what THEY want and GO FIND OUT.

    It never fails. Every time I tell someone what I do with affiliate marketing, sometimes even other marketers, I get this look of “You are so dumb, that will never work – you are doomed“.

    The typical assumptions I find folks make when discussing online marketing:

    • “I am normal, most people are normal, so most people act like I do”
    • “I would not do X, therefore most people will not do X, therefore your idea is stupid, forget the $50,000 you made off of it, you are crazy”
    • “Everyone on the entire planet speaks English, and uses the same sites I do yet somehow I’m the only one who knows there is porn on the net.”
    • “We all know the same things. We all want the same things. We all have the same problems.”

    Usually I get told I am targeting too narrowly and need to come up with something EVERYONE wants… Like a better Facebook than Facebook – Because we all know the little jew made out like a bandit and we all know we need another networking site. Next time this happens, I’m going to slap my forehead and shout “Of course! Jesus, I gotta get coding now! See ya!”.

    This is childish. Every little boy and girl out there doesn’t stop to think that other people have a different set of knowledge and beliefs until they develop a “Theory of mind“. Clearly some adults have a hard time acknowledging world views that are radically different from their own… If this is you, go visit around the world and make an effort to meet the locals you would normally not meet.

    The best part of all this is we routinely ignore the subtle cues that tell us we are in the minority – Evidence that you/me/they are not EVERYONE. Here is an example from this morning… I decided to search on Google “Why does time appear to slow down at the speed of light?” from my iPhone. Take a look at the suggested popular queries that start with “Why does…” that I got:

    Google suggests Oedipus complex

    Now if you really were just like your customers, then you would have the hots for your mom, an itchy ass, graying hair, a cat that licks you, a dog that eats your shit, a rotten belly button, a habit of shitting in large bodies of water and a raging urinary infection. Whatever you do, just skip the handshake next time we meet.

    • Mike Chiasson 12:19 am on September 10, 2011 Permalink | Reply

      I don’t know what sort of stuff you are into but when I did the same search ‘Eye Twitch’ was my first result…granted my third was “why doesn’t HE like me” lol. http://i55.tinypic.com/5b8tph.png

      • NegBox 7:51 am on September 11, 2011 Permalink | Reply

        I’m really going to use this iPhone parlor trick next time… I’m going to borrow *their* iPhone for extra giggles.

    • Neema F 4:32 am on October 12, 2011 Permalink | Reply

      So then the next logical question is… how then DO you get inside your customers’ head? How do you figure out what your prospect/audience desires to then target that desire and grab their attention?

      • NegBox 1:32 pm on October 13, 2011 Permalink | Reply

        Ask them. Seriously. There is no substitute for marketing research – Quantitative, qualitative, whatever you want to do as long as you don’t do it all inside your head.

    • Ryan Eagle 7:28 pm on October 20, 2011 Permalink | Reply

      Thanks for the information. Marketing research is so important. Thank you!

  • NegBox 5:46 am on November 18, 2010 Permalink | Reply
    Tags: fail   

    Spot Where I Fucked Up 

    Lets see who can spot where I fucked up, changed the landing page and went to bed ASS-uming everything was just fine.



  • NegBox 8:28 pm on September 17, 2010 Permalink | Reply
    Tags: fail   

    Sample Failed Pop-Ups 

    Here’s a sampling of failed pop-ups. Notice the SIZE of the viewable area. I know about the little trick of adding scroll-bars to a pop-up to fool the user into clicking – Somehow I don’t think that’s the idea here, and these scroll bars are no fake.

    • Justin Dupre 10:41 am on September 28, 2010 Permalink | Reply

      Don’t think the scroll bar to make user click is the idea here either.

  • NegBox 8:33 pm on April 18, 2010 Permalink | Reply
    Tags: , , fail,   

    WTF Facebook Ads – Idea for a Site 

    Here’s a free idea for the taking:

    Photo sharing site that focuses on botched online ads. Like this one from Facebook:

    My initial thoughts when I saw this ad:

    They give me the wallets of 16 seniors?
    No, its an offer for wallets for seniors, they sell me 16 of them.
    What’s the long-legged girl have to do with wallets?
    Wait, it says below to book my senior session and get free wallets. WTF is a senior session, and why would I want free wallets?

    I decided to go ahead and click to see who the advertiser was.. A Photographer from another town. I gather that “Senior session” means High-school senior, and not “65 and older”. Pretty mis-targeted ad to boot – I’m nowhere near being a High School senior, and if my daughter were going to be a senior, you ain’t gonna convince me to get her into a photo shoot with a picture of a skank – What kind of father tells themselves the story that their daughter would look good like that pciture? Hellooooo!!!

  • NegBox 7:00 pm on March 15, 2010 Permalink | Reply
    Tags: , fail,   

    This does not bode well – My sale stats suck

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