For some reason, I’m slowly becoming more and more bitter towards Google. It all started nice and well – I loved the Prince Valiant air of the early days. These days, though, I’m going deep into Negative Sentiment Override and I’m seeing everything they do as as either self-serving, manipulative or aggressive.
The real trigger here is that I’m pissed they charge “API Fees” to advertise with them using anything but their crap. If askjeeves.com charges API fees, they screw themselves. If lycos.com charges API fees, they screw themselves…. When the dominant (90%+) market player charges API fees, they screw YOU. Catch the difference?
Their latest Blah post includes:
Introducing preferred AdWords API pricing
The Google AdWords API allows developers to build applications that interact directly with the AdWords platform. Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively.
Today, we’re announcing preferred AdWords API pricing. This gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on managed client spend. To apply, agencies must have an active agency profile page and be compliant with the AdWords API terms and conditions. We’ll evaluate applications for preferred AdWords API pricing based on the criteria listed here.
We hope preferred AdWords API pricing will encourage agencies and developers to experiment with new strategies, expand the functionality of their tools, and build more comprehensive client campaigns without worrying about increased costs. You can learn more about preferred pricing and how to apply at the preferred AdWords API pricing site.
What does this mean? The ones with the big bucks get the big breaks – that isn’t news for anyone, is it? It just doesn’t fit the image of the goody-two-shoes Google: Rob the little advertisers to give the big ones a free ride – all under the auspices of lower cost of maintenance of the relationship and larger business scale.
Oh, so you guys are looking for feedback? Here it is: Stop screwing the small advertisers! I’m starting to regret having given them the power I gave them, even if it was just an ounce of power to a Kiloton machine.