Split-Testing Nightclub Music Mixes & The Science of Hedonism

Some folks are simply fucking brilliant, like Yale Fox.

The guy wrote Inside the DJ Booth: How A Disc Jockey’s Strategic Track Selection Can Enhance Experience, Foster Loyalty, and Boost Profits

Talk about testing – this time the patterns of how people move and buy drinks in a club depending on the songs played – to balance fun and revenue. Brilliant.

His blog is a journey of discovery – Did you know Barry Manilow had been WEAPONIZED? You give Aussies a spoon and they give you a tunnel, give them Manilow and they give you Armageddon.

Interesting article on the Optimal Price for Drinks in Different Demographics. What also blew my mind was the existence of a Journal of Addiction that has been in publication since 1884.

I certainly didn’t know that drinking bull pee could be beneficial for anything – but it seems Red Bull helps with the symptoms of Vodka intoxication… Well, some.. It makes you feel less drunk – but does it make the ugly chick in the corner look ugly again? Didn’t think so.

Ah.. the science of Hedonism – bring it on!