Speed Up Landing Pages and Redirects by Loading a Preview from a Content Distribution Network like CloudFront

If the offer you are promoting loads too slowly for sending it PPV traffic directly, or your own redirection is slowing down your pop-ups, here’s an interesting solution I developed.

The idea is simple: Show the user the landing page even before it is fully loaded – so you get them to see the offer just a bit before they can actually interact with it – This way they hopefully don’t close down the pop-up because it catches their eye.

What this does, in summary:

1 – Take a snapshot of the landing page (you do this, manually)
2 – Upload the snapshot and an HTML page to CloudFront
3 – Point the PPV/CPV network to pop the HTML file instead of your tracking link
4 – The HTML file, hosted on the Content Distribution Network (Akamai, CloudFront, etc) will load the snapshot from the same CDN and also load the REAL URL in the background in a transparent frame
5 – When the real offer URL frame is fully loaded, switch the transparency levels and the real landing page appears instantly in place
6 – All relevant URL variables get passed on

The effect is pretty much invisible to the user – It just loads a ton faster- depending on the speed of where you’re redirecting to. Remember to optimize the snapshot graphic file you’re serving. In my testing (about 10,000 pops) the loss of impressions reaching the offer page went DOWN by 2%-3% (to 8% total – down from 10%) for direct to the offer, also this was 18% better (again in terms of impressions reaching the offer page) when compared to a slower redirect I used.

As with everything, test it. What I did notice in testing was that it provides no benefit if the landing page is really fast already – the slower your redirection, tracking, offer or affiliate network servers are, the more juice you’ll get out of of this script.

If you want to check the variables that are getting passed to the iFramed page simply use the attached “Variable Checker” PHP file.

My original pre-loader used PHP for the redirection – take a look at it at the bottom, it is simpler than the Javascript based one – It needs your PHP processor, though – which slows it down. In that one, the way that the frames get flipped around after the real offer frame loads are much more clearly visible. Have fun!

I’m placing everything in a neat ZIP file for you to download HERE:


JAVASCRIPT-Based Landing page pre-loader


Original PHP-Based Preloader (Not recommended)