Retargeting

Retargeting is the newest craze. You visit a site, then that advertiser can target you wherever you go across some advertising networks – like Google.

It starts to get very creepy and ridiculous after a while, though. The bald dude from Storm on Demand has been following me around the net for over a week – I see him several times a day. I’m already a customer – this isn’t making me interested in buying more or inviting the dude for drinks or something.

If you’re about to do a retargeting campaign, please think long and hard about your creatives.

I for one wouldn’t mind if the ones chasing me around the net were Playboy bunnies – I’d be delighted. Then again I wouldn’t want hosting from dumb blondes.