Real Brand Advertisers Never Measure ROI

“How do you measure the ROI of farting underwater?” – That question is easier to answer than measuring the ROI of a brand campaign – like this one from BASF “The Chemical Company”.

BASF Love you too!

To the their credit, the video is good, it has a 70s feel which tells me the target demographic, they are using “affection marketing” – they start off by saying they believe love is a chemical reaction and blah, blah… Anyhow, next time I’m looking for chemicals for my next batch of meth, I’ll be sure to hit up my BASF rep.