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  • NegBox 5:49 am on August 15, 2012 Permalink | Reply  

    Cigarette Branding Destroyed 

    In a masterful move, the Australian High Court upheld a ruling that will remove all logos from Cigarette packs.

    Finally, someone shoots tobacco companies a torpedo below the water line. Removing branding elements is an idea I’m sure more than one marketer, myself included, has had in thinking how to deal with a problem like tobacco.

    We’ll see how fast the rest of the world follows – because they will follow.

    Would something like this actually reduce smoking? You betcha. It will destroy their ability to capture new minds.

     

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  • NegBox 4:01 pm on August 7, 2012 Permalink | Reply  

    Media Buying IQ Test: Find the Odd One Out 

    Question 1 of 2:
    Can you spot the odd one out from this group of banners that returned from a query on WhatRunsWhere?

     

    Question 2 of 2:
    Now that you passed Test #1, comes the hard part. Test #2. Can you find the odd one out of THIS screenshot:

     

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  • NegBox 6:40 pm on May 30, 2012 Permalink | Reply
    Tags: nostalgia   

    Nooks of Nostalgia 

    Sometimes you bump into the ruins of a website – something you remember was mind-blowing awesome, yet now stands frozen in time like an old black and white picture. Beyond the WayBack Machine, I’m talking about real sites still online that got stuck in time. My favorite such site is:
    Avatar Teleport

    Do you have a favorite stuck-in-time site?

     

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  • NegBox 7:22 pm on May 16, 2012 Permalink | Reply  

    Scientific Fact: Ovulating Lap Dancers Make More Monies 

    Here’s a piece of scientific research that left me a bit puzzled… And kinda horny.

    Abstract

    To see whether estrus was really “lost” during human evolution (as researchers often claim), we examined ovulatory cycle effects on tip earnings by professional lap dancers working in gentlemen’s clubs. Eighteen dancers recorded their menstrual periods, work shifts, and tip earnings for 60 days on a study web site. A mixed-model analysis of 296 work shifts (representing about 5300 lap dances) showed an interaction between cycle phase and hormonal contraception use. Normally cycling participants earned about US$335 per 5-h shift during estrus, US$260 per shift during the luteal phase, and US$185 per shift during menstruation. By contrast, participants using contraceptive pills showed no estrous earnings peak. These results constitute the first direct economic evidence for the existence and importance of estrus in contemporary human females, in a real-world work setting. These results have clear implications for human evolution, sexuality, and economics.
    © 2007 Elsevier Inc. All rights reserved.
    PDF download here

     

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  • NegBox 4:02 pm on May 16, 2012 Permalink | Reply  

    Skechers and FTC settle on $40 Million 

    Its nice to know the FTC isn’t just chasing bloggers.

    Skechers is about to pony up $40 Million to settle FTC charges that it claimed (unsubstantiated) their shoes would make you lose weight, increase heart health, get stronger and longer erections, grow hair, increase breast size and even whiten your teeth if you rub the insole against your gums.

    Now really dear old pal’FTC… How about turning the old death ray at the beauty and cosmetics industry?

     

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  • NegBox 2:32 pm on April 26, 2012 Permalink | Reply  

    Rude Customers get Decaffed at Starbucks 

    Watching this TED Talk from Frank Warren about PostSecret.com I saw the Starbucks postcard saying “i give decaf to customers who are RUDE to me!”

    I didn’t have to go very far to research it – I personally know a couple of Starbucks baristas – and I’m sure this isn’t exclusive to Starbucks at all. Turns out it is very-very-very common for baristas to stick you with decaf if you’re a dick, with the definition of being a dick up to the barista’s particular preference that day, and your chances of getting decaffed for being a douchebag increasing somewhat if you’re going through the drive-thru .

    Here’s my secret: When you are rude to service staff I know that, regardless of your present situation, your upbringing was that of a street rat, and in your heart of hearts you’ll always be that rat hoping to show the world how much better you are. This I keep a secret so I can spot the rats from afar and stay away from any dealings with them
    whether personal or business – never ever deal with a rat.

     

    Rude Customers Get Decaffed at Starbucks

    Rude Customers Get Decaffed at Starbucks

     

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  • NegBox 6:48 pm on April 24, 2012 Permalink | Reply
    Tags: Game Theory   

    Exploit Bounded Rationality 

    A true hidden gem of understanding why people buy your shit or fill out your leadgen offer. Will you spend four minutes to understand it, or bind your rationality before you even get to the end of the video and stay stupider than everyone else who does watch it?

    This is a four-minute clip from Games People Play: Game Theory in Life, Business and Beyond – an awesome game theory course.

     

    You may ask “What does bounded rationality have to do with buying my stuff or filling out my leadgen?” – Quite simply: Your prospects will apply bounded rationality with whatever you show them – they will limit the amount of mental effort they make when evaluating that landing page you just showed them. Load them with elements that are positively associated in their minds, then give them a call to action when they are tired of analyzing and you’ve got yourself a click, a sale or a lead.

    Beautiful.

    This part of the 10-hour video course was an amazing “a-ha!” moment for me, because before he even finished stating the example I had shortcutted the logic and figured out the right answer would be “Zero” – which is also a bad answer; it shows I didn’t understand bounded rationality and points to a several wrong assumptions I have likely made many times before.

    What was your guess on what the right number would be to win the $100?

     

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  • NegBox 5:45 pm on April 20, 2012 Permalink | Reply
    Tags: DDOS   

    How to price your DDoS 

    Business is business, and if you’re in the business of DDoS blackmail, you’ve got to keep tabs on the prices your ‘clients’ might pay to get rid of you. Next time you’re about to send that zombie army out, check out this handy Storm on Demand DDoS protection pricing chart before you hit SEND on the ransom note:

    DDoS Pricing Chart from Storm On Demand

     

     

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  • NegBox 3:40 pm on April 19, 2012 Permalink | Reply  

    WAM! CPC Lapdance Network 

    I want my Wam! rep to do like the one in the picture – She looks like she is about to jump on my desk, shove my face in her tits and then turn XXX rated.

    My Wam rep about to grab my Wang rap

    My Wam rep about to grab my Wang rap

     

     

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