LeadImpact Bid Increase of $0.0001 – Good or bad?

Call me dumb, but I just realized I can increase my bid by $0.0001 and outbid 30% of competitors on higher traffic URLs. Take a look at this screenshot…

URL Competition Bidding at LeadImpact

I was really trying to figure out a way to “mark” some URLs when I noticed I could do this…

It does seem to push down the other advertisers in the queue – I am bidding on some URLs from two different campaigns and the $0.0001 increase keeps that campaign’s “rank”, but pushes the others one rank lower.

Does this drive more traffic? Sooner? I’m not really sure. I noticed that even though you may be ranked 10th on a URL, you’ll still get traffic from it. When does LeadImpact show the ads for a lower bid, when frequency cap is reached?  That way the person doesn’t see the same pop-up over and over? What is a bit confusing is that pop-ups don’t happen *that* often – So who is managing to trigger the tenth pop-up within 24 hours on a particular URL? Might it make sense to not even bid on a keyword where you rank so low?

Questions, questions, questions…