FluxAds leaves DirectTrack for Cake
After suffering a week-long outage back in February, who wouldn’t?
Seems like ClickBooth is also departing for Cake.
Their PR handling of the affair looks pretty non-existent I will add. When you fuck up like this, its fairly easy to get back on the right track – you have to have the balls to man-up and do it, though. It involves at least these three simple elements:
1 – Putting a link on the homepage and making a public statement about the outage.
2- Explaining CLEARLY what happened including an “It was us” statement – don’t shift blame.
3- Explaining why this can’t ever-ever-ever ever happen again.
Speaking of apologizing effectively, this is the way Dale Carnegie and several other describe it as a really effective way. Needless to say, this only works once.