Creativity and Asking the Right Questions

The billion-dollar creativity spark happens in the first 30 seconds of this video – Specifically from 0:12 to 0:28. This is Wieden+Kennedy’s agency recap of the Old Spice campaign.

Really brilliant from many angles – They reverse-engineered the behaviors that were not working for them and targeted their weak areas. Think about this for Affiliate marketing – Who decides what, why and how before proceeding with a transaction?

Shout-out to ShockMarketer where I saw the ad and then AdverBlog where I saw the recap.