Cigarette Branding Destroyed

In a masterful move, the Australian High Court upheld a ruling that will remove all logos from Cigarette packs.

Finally, someone shoots tobacco companies a torpedo below the water line. Removing branding elements is an idea I’m sure more than one marketer, myself included, has had in thinking how to deal with a problem like tobacco.

We’ll see how fast the rest of the world follows – because they will follow.

Would something like this actually reduce smoking? You betcha. It will destroy their ability to capture new minds.