Cigarette Branding Destroyed
In a masterful move, the Australian High Court upheld a ruling that will remove all logos from Cigarette packs.
Finally, someone shoots tobacco companies a torpedo below the water line. Removing branding elements is an idea I’m sure more than one marketer, myself included, has had in thinking how to deal with a problem like tobacco.
We’ll see how fast the rest of the world follows – because they will follow.
Would something like this actually reduce smoking? You betcha. It will destroy their ability to capture new minds.
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