NegBox

Updates from October, 2010 Toggle Comment Threads | Keyboard Shortcuts

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  NegBox 5:04 pm on October 29, 2010 Permalink | Reply
  Tags: Woopra   

  Woopra Does Jaw-Dropping Site Analytics 

  Woopra is an Analytics tool I picked up after peeking under the hood while doing some competitive research. It really kicks Google where the sun don’t shine in many areas.

  The amount of stats is impressive, the way its presented looks almost like one of those Wired magazine InfoPorn infographics – Heck, you can even set a real-time visitor color-coded world map to display full screen on any monitor you’re running, separate from the main app. Ever fancy a Network Operations Control Center-style setup? Here’s your chance.

  They’ve recently added funnel analysis and some other deep bells and whistles that use can use to build a dashboard with your own KPIs.

  I has a nice WordPress plug-in, soon using asynchronous JavaScript, as well as plug-ins for a ton of other platforms… Not that adding a bit of Javascript is difficult. Check it out, its free for a lot of visitors, then they offer reasonable plans.

  Here’s a screenshot of a drill-down into the activities of a single user across two months, it even includes the comments the visitor posted, files downloaded, etc and pretty much everything is clickable to filter and sort.

  
  

  

  Click to Expand

  
  

   

  
  

  Its so good for content-rich sites like a blog that I’ve shut off Google Analytics – Woopra crushes it for these sites.

   

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  NegBox 7:51 pm on September 7, 2010 Permalink | Reply
  Tags: Accelerate, CDN ( 2 ), CloudFront ( 2 ), Landing Page ( 3 ), PPV ( 5 ), Pre-Load   

  Speed Up Landing Pages and Redirects by Loading a Preview from a Content Distribution Network like CloudFront 

  If the offer you are promoting loads too slowly for sending it PPV traffic directly, or your own redirection is slowing down your pop-ups, here’s an interesting solution I developed.

  The idea is simple: Show the user the landing page even before it is fully loaded – so you get them to see the offer just a bit before they can actually interact with it – This way they hopefully don’t close down the pop-up because it catches their eye.

  What this does, in summary:

  1 – Take a snapshot of the landing page (you do this, manually)
  2 – Upload the snapshot and an HTML page to CloudFront
  3 – Point the PPV/CPV network to pop the HTML file instead of your tracking link
  4 – The HTML file, hosted on the Content Distribution Network (Akamai, CloudFront, etc) will load the snapshot from the same CDN and also load the REAL URL in the background in a transparent frame
  5 – When the real offer URL frame is fully loaded, switch the transparency levels and the real landing page appears instantly in place
  6 – All relevant URL variables get passed on

  The effect is pretty much invisible to the user – It just loads a ton faster- depending on the speed of where you’re redirecting to. Remember to optimize the snapshot graphic file you’re serving. In my testing (about 10,000 pops) the loss of impressions reaching the offer page went DOWN by 2%-3% (to 8% total – down from 10%) for direct to the offer, also this was 18% better (again in terms of impressions reaching the offer page) when compared to a slower redirect I used.

  As with everything, test it. What I did notice in testing was that it provides no benefit if the landing page is really fast already – the slower your redirection, tracking, offer or affiliate network servers are, the more juice you’ll get out of of this script.

  If you want to check the variables that are getting passed to the iFramed page simply use the attached “Variable Checker” PHP file.

  My original pre-loader used PHP for the redirection – take a look at it at the bottom, it is simpler than the Javascript based one – It needs your PHP processor, though – which slows it down. In that one, the way that the frames get flipped around after the real offer frame loads are much more clearly visible. Have fun!

  I’m placing everything in a neat ZIP file for you to download HERE:

  PPV-Preloader-NegBox_com.zip

  JAVASCRIPT-Based Landing page pre-loader
  

  IFRAME VARIABLE CHECKER
  

  Original PHP-Based Preloader (Not recommended)
  

  Slave Rat and CTRtard are discussing. Toggle Comments

   
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    CTRtard 12:04 am on September 8, 2010 Permalink | Reply

    Good idea, I’m going to have to try this. Nice job!

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      Slave Rat 3:26 pm on September 9, 2010 Permalink | Reply

      Thanks. I found it is helpful when the performance of the redirects is unpredictable (ie: if you’re crushing your 202 server with traffic spikes) – Its pretty much invisible if everything goes fast. The biggest downside I forgot to mention is that it wipes your referrer with the domain name of wherever you are hosting this special page – Keyword tracking works fine, still if you look at the referrer field, they’re all your own domain. Depending on what you’re doing this might be an awesome feature, as you can blank referrers and accelerate landing pages all in one step.

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  NegBox 5:53 pm on August 19, 2010 Permalink | Reply
  Tags: StatsRemote   

  StatsRemote 

  Found a nifty little app called StatsRemote that can keep track of dozens of advertising as well as affiliate network accounts. By what I read this tool is pretty popular in the Adult webmaster industry.

  
  

  

  The functionality is limited to overall stats, the price is around $30 a month. In a nutshell, it gives you a birds-eye view of your money going in and out (AKA: Cashflow) plus a projection for the entire month month/year and some stats. It doesn’t do SubIDs and I don’t think it can help optimize much – but its sure nice to see how big a hole I’m putting on my budget. It has an INCREDIBLE list of supported platforms – and they do work – If nothing, that list is worth a look simply because it acts as a directory of working shit by type – For example if you are looking at getting more traffic then their pruned list is pretty good, just as well if you suddenly fancy a bit of gambling.

   
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