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  • NegBox 7:56 pm on August 28, 2014 Permalink | Reply  

    Visual WebSite Optimizer 

    Just got Visual Website Optimizer’s “Customer Survey”.

    The last question was the best one:

    Q: “If you had to describe VWO to a friend, how you would do that?

    A: “Dear friend, Visual Website Optimizer is the platform that wants me to test every single combination of factors instead of providing fractional factorial testing. While they could use simple genetic algorithms to help me evolve pages, they use inefficient math that takes boatloads of clicks to come to any conclusion at all; unfortunately they don’t have a lot of competition so you’re stuck with them.”

     

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  • NegBox 6:06 am on March 9, 2012 Permalink | Reply
    Tags: Apache, C API, GeoIP, How-To, MaxMind,   

    GeoLocation How To: Install MaxMind mod_GeoIP2 on Apache in 15 Hair-Raising Steps 

    Here are the exact 15 steps I take every single time I install this thing.

    Assumptions:

    • Apache 2.x
    • Cpanel
    • You have shell access as root

    Instructions:

    Specifically:

    http://geolite.maxmind.com/download/geoip/api/c/

    Specifically:

     http://geolite.maxmind.com/download/geoip/api/mod_geoip2/
    • Step 3 – Upload both to server as root, login via SSH as root, go to where you put these files and gunzip both, then “tar -xvf” both.
    • Step 4 – Go into directory where you just uncompressed the C API to, and execute this (pay attention to leading dot):
     ./configure; make; make install
    • Step 5 – Go into the directory for the Apache module and execute this:
    apxs -i -a -L/usr/local/lib -I/usr/local/include -lGeoIP -c mod_geoip.c
    • Step 6 – Take a look, there is now a line that talks about mod_geoip
     cat /usr/local/apache/conf/httpd.conf |more
    • Step 7 – Update distiller with the changes the intaller just made to the Apache configuration (note there is a double-dash “–” before “update”)
    /usr/local/cpanel/bin/apache_conf_distiller --update
    • Step 8 – Rebuild the config file
    /usr/local/cpanel/bin/build_apache_conf
    • Step 9 – Make sure the changes stuck around and didn’t get wiped
    cat /usr/local/apache/conf/httpd.conf |more
    • Step 10 – Make a backup of httpd.conf
    cp /usr/local/apache/conf/httpd.conf /usr/local/apache/conf/httpd-RestoreThisOneIdiot.conf.bkp
    • Step 11 – Add this to your httpd.conf – Note that these are my preferences for settings
    <IfModule mod_geoip.c>
      GeoIPEnable On
      GeoIPDBFile /usr/local/share/GeoIP/GeoLiteCity.dat IndexCache
      GeoIPScanProxyHeaders On
      </IfModule>
    • Step 12 – Rebuild the config file (again)
    /usr/local/cpanel/bin/apache_conf_distiller --update
     /usr/local/cpanel/bin/build_apache_conf
    • Step 13 – Make sure the changes stuck around and didn’t get wiped (again)
     cat /usr/local/apache/conf/httpd.conf |more
    • Step 14 – Enter the following commands to get the latest City-level database in the right place
    cd /usr/local/share/GeoIP/
     wget http://geolite.maxmind.com/download/geoip/database/GeoLiteCity.dat.gz
     gunzip -f -c GeoLiteCity.dat.gz > GeoLiteCity.dat
    • Step 15 – Go into Cpanel and restart Apache
    • Bonus Step – Drink Martini. Make note to invite me one at ASC 2012 or ASW 2013!

     

     
    • dean 6:05 pm on August 3, 2012 Permalink | Reply

      hey,
      how do I know if my host is using Apache?


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  • NegBox 6:47 am on June 5, 2011 Permalink | Reply
    Tags: culture, excel,   

    International Marketing – Giant Spreadsheet of Cultural Differences 

    Need a leg up on international campaigns? Use this giant interactive Excel to compare cultures, create ads that connect and avoid pissing money away.

    Inspired by Finch’s hilarious “How not to crack an international market” post, I decided to share this juicy spreadsheet. I got it during my MBA, probably from one of the professors – I had never seen it before, and have never seen it posted since. The spreadsheet form comes from Neil Sandford who got permission from the original researcher, Professor Geert Hofstede.

    Geert Hofstede excel data

    What’s in it an how it was made

    (Original simple article in Chinese)

    These ideas were first based on a large research project into national culture differences across subsidiaries of a multinational corporation (IBM) in 64 countries. Subsequent studies by others covered students in 23 countries, elites in 19 countries, commercial airline pilots in 23 countries, up-market consumers in 15 countries, and civil service managers in 14 countries. These studies together identified and validated five independent dimensions of national culture differences:

    Power distance, that is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society’s level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society and anybody with some international experience will be aware that ‘all societies are unequal, but some are more unequal than others’.

    Individualism on the one side versus its opposite, collectivism, that is the degree to which individuals are inte-grated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after him/herself and his/her immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. The word ‘collectivism’ in this sense has no political meaning: it refers to the group, not to the state. Again, the issue addressed by this dimension is an extremely fundamental one, regarding all societies in the world.

    Masculinity versus its opposite, femininity, refers to the distribution of roles between the genders which is another fundamental issue for any society to which a range of solutions are found. The IBM studies revealed that (a) women’s values differ less among societies than men’s values; (b) men’s values from one country to another contain a dimension from very assertive and competitive and maximally different from women’s values on the one side, to modest and caring and similar to women’s values on the other. The assertive pole has been called ‘masculine’ and the modest, caring pole ‘feminine’. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they are somewhat assertive and competitive, but not as much as the men, so that these countries show a gap between men’s values and women’s values.

    Uncertainty avoidance deals with a society’s tolerance for uncertainty and ambiguity; it ultimately refers to man’s search for Truth. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; ‘there can only be one Truth and we have it’. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. The opposite type, uncertainty accepting cultures, are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions.

    Long-term versus short-term orientation: this fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting one’s ‘face’. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B.C.; however, the dimension also applies to countries without a Confucian heritage.

    Scores on the first four dimensions were obtained for 50 countries and 3 regions on the basis of the IBM study, and on the fifth dimension for 23 countries on the basis of student data collected by Bond. Power distance scores are high for Latin, Asian and African countries and smaller for Germanic countries. Individualism prevails in developed and Western countries, while Collectivism prevails in less developed and Eastern countries; Japan takes a middle position on this dimension. Masculinity is high in Japan, in some European countries like Germany, Austria and Switzerland, and moderately high in Anglo countries; it is low in Nordic countries and in the Netherlands and moderately low in some Latin and Asian countries like France, Spain and Thailand. Uncertainty avoidance scores are higher in Latin countries, in Japan, and in German speaking countries, lower in Anglo, Nordic, and Chinese culture countries. A Long Term Orientation is mostly found in East Asian countries, in particular in China, Hong Kong, Taiwan, Japan, and South Korea.

    The grouping of country scores points to some of the roots of cultural differences. These should be sought in the common history of similarly scoring countries. All Latin countries, for example, score relatively high on both power distance and uncertainty avoidance. Latin countries (those today speaking a Romance language i.e. Spanish, Portuguese, French or Italian) have inherited at least part of their civilization from the Roman empire. The Roman empire in its days was characterized by the existence of a central authority in Rome, and a system of law applicable to citizens anywhere. This established in its citizens’ minds the value complex which we still recognize today: centralization fostered large power distance and a stress on laws fostered strong uncertainty avoidance. The Chinese empire also knew centralization, but it lacked a fixed system of laws: it was governed by men rather than by laws. In the present-day countries once under Chinese rule, the mindset fostered by the empire is reflected in large power distance but medium to weak uncertainty avoidance. The Germanic part of Europe, including Great Britain, never succeeded in establishing an enduring common central authority and countries which inherited its civilizations show smaller power distance. Assumptions about historical roots of cultural differences always remain speculative but in the given examples they are quite plausible. In other cases they remain hidden in the course of history.

    The country scores on the five dimensions are statistically correlated with a multitude of other data about the countries. For example, power distance is correlated with the use of violence in domestic politics and with income inequality in a country. Individualism is correlated with national wealth (Per Capita Gross National Product) and with mobility between social classes from one generation to the next. Masculinity is correlated negatively with the share of their Gross National Product that governments of the wealthy countries spend on development assistance to the Third World. Uncertainty avoidance is associated with Roman Catholicism and with the legal obligation in developed countries for citizens to carry identity cards. Long Term Orientation is correlated with national economic growth during the past 25 years, showing that what led to the economic success of the East Asian economies in this period is their populations’ cultural stress on the future-oriented values of thrift and perseverance.

    Enjoy. If you are using Excel 2010 or higher, you’ll have to allow editing to be able to interact with the charts. Here’s the spreadsheet:

     

     

    Prof. Geert Hofstede conducted perhaps the most comprehensive study of how values in the workplace are influenced by culture.

    Geert Hofstede analyzed a large data base of employee values scores collected by IBM between 1967 and 1973 covering more than 70 countries, from which he first used the 40 largest only and afterwards extended the analysis to 50 countries and 3 regions. In the editions of GH’s work since 2001, scores are listed for 74 countries and regions, partly based on replications and extensions of the IBM study on different international populations.

     

    Subsequent studies validating the earlier results have included commercial airline pilots and students in 23 countries, civil service managers in 14 counties, ‘up-market’ consumers in 15 countries and ‘elites’ in 19 countries.

     

    From the initial results, and later additions, Hofstede developed a model that identifies four primary Dimensions to assist in differentiating cultures: Power Distance – PDI, Individualism – IDV, Masculinity – MAS, and Uncertainty Avoidance – UAI.

     

    Geert Hofstede added a fifth Dimension after conducting an additional international study with a survey instrument developed with Chinese employees and managers.

     

    That Dimension, based on Confucian dynamism, is Long-Term Orientation – LTO and was applied to 23 countries.

     

    These five Hofstede Dimensions can also be found to correlate with other country, cultural, and religious paradigms

     

     

     
    • joy sanders 2:52 am on October 19, 2011 Permalink | Reply

      Thanks heaps, especially for the finishing eye candy made all that reading worth while…. appreciations!

    • Wolf 1:50 pm on February 20, 2015 Permalink | Reply

      It’s a great sheet, but unfortunately all the LTO data seems to be missing. It just shows 0 for every country.


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  • NegBox 7:20 pm on December 15, 2010 Permalink | Reply
    Tags: bevomedia, ppvspy   

    PPVSpy Purchased and Reviewed – The Sky Isn’t Falling 

    I bought a PPVspy “perpetual” license from BevoMedia on Friday morning five minutes after Mike Chiasson sent me a text message about it. Interested in an unbiased no-affiliate-links capsule review? Read on.

    And no, I’m not biased in trying to justify to myself my purchase – Lets get that out of the way.

    The way I make decisions is: Fast, once and over – This was no different – And part of choosing the $999 one-time payment option boils down to not wasting time re-evaluating the tool constantly. Once and done.

    So the first thing I saw when I accessed the tool was… Ho-hum.

    I have a box that runs some of these pop-up toolbars so I already peek at what folks are doing out there – Is this tool better than my own research?

    A bit of background – Before getting into PPV, I was doing PPC with Google, Yahoo and Bing and using a tool called PPCBully. PPCBully is really a top-notch tool, yet it stopped being useful to me – never mind the “warning” I got from Google, the real problems with PPCBully were somewhere else – and they happen to PPVSpy too.

    PPVSpy will give you a nice sorted listing of what pop-ups it has seen the most. Slight problem – Not just the most popular pops, the entire majority of them, are from two sources I don’t want: 1 – Advertisers going direct to the PPV network  and 2 – direct-linking noobs. So this nice sorted list, instead of telling you what works, just tells you where people are spending money.

    1 – Sit back and think about that last point for a second – it is the fatal flaw I found on PPCBully too. Its the cashflow model. If you are a lead brokerage firm, and have an offer on an affiliate network where you pay idiots like me $5 per e-mail and address, you have a ton more margin (plus less middlemen) and a ton of leverage to get a massive discount at the PPV network. The spread between what you as a direct advertiser can afford versus what an affiliate marketer can, is very wide… Sometimes you find an offer has an exclusive deal when you try to advertise it and the network tells you it can’t accept your ads because they have an exclusive agreement – pretty upfront and not much sleuthing there. Either way, if your funnel or cashflow model doesn’t match what you’re “spying” on, then it isn’t really useful.

    2 – Direct-linkers. It can be hard to tell at first sight someone who is direct-linking apart from the owner of the offer, yet not impossible – just look how they’re getting to the offer (direct or via network) and what if any affiliate ID they use. Judging by this, there is a deluge of direct-linkers. This is actually easy to see when you have the toolbar installed – Direct-linking is everywhere. These are usually new PPV users and are losing money – Wanna know which URLs they’re losing money on? Go right ahead. If you’re making bank direct linking, good for you – it never works for me.

    In this area of finding profitable stuff PPVSpy (just like PPCBully) gets a ton of “noise” and very little “signal” simply because “signal” to me is someone who matches my business model for a particular niche and is being successful. Everything else is noise… And there is an awful lot of noise that literally drowns out the signal. In niches you’re familiar with, or for targets you know, you can -with some effort- extract some signal from the noise.

    PPVSpy will also give you a nice breakdown of offers and niches… So I thought – “Awesome, lets see if I can jump on a niche I know very little about, like dating…”

    So I open the Dating niche pop-up thumbnails and see… Well, I have no fucking clue what I’m seeing… And therein lies the problem… I can’t tell apart what is a direct-linked/advertiser offer from an affiliate landing page, let alone figure out which one is working. – The reason is simple, I haven’t been spending the past two weeks looking at dating offers and their landing pages on different networks, and know didly about them. The same goes for practically every niche I haven’t been researching already. This makes the task of getting some “signal” (ie: info on popups that work) from that “noise” (everything else) impossible – you can’t tell it apart until you go do your normal research.

    So does it have any good points? Yes, of course… I’m learning a ton from different niches on how offers are run. … This tool is great for breaking out of “Pop-up block” and seeing things a bit differently.

    Is some of what I see something I can “copy, paste and bank“? No. I can’t just decide I’m going into a niche without doing the real research – its a guaranteed epic fail. There may be something I can use in niches I’m already researching or new ideas I can port from other niches – This tool is excellent for that. … This isn’t exactly push-button marketing.

    What does it really do for me? It accelerates and augments my research.

    Do I still have to do the same research? Less so – The difference is I can feel more confident of my conclusions faster and get to market faster – that’s my bottom line.

    Is it worth $1k ?Absolutely – Where else can you learn from the market itself and keep your finger on the pulse of what’s going on in so many niches at once while in your pajamas?

    Will it pay for itself? Don’t be silly, of course not. You have to do real work to recover the money.

    Enough talk, more action!

     
    • Mike Chiasson 1:32 am on December 16, 2010 Permalink | Reply

      I think a case study from newb to campaign is needed here!

    • Gamekeeper 11:27 am on December 16, 2010 Permalink | Reply

      Excellent clean review, thanks. Just what i needed.

      PPV traffic can be used for arbitraging monetization of sites beyond just cpa offers too.

      • Slave Rat 12:47 pm on December 16, 2010 Permalink | Reply

        Thanks. Its a very flexible traffic source.

    • Sam 6:53 am on December 31, 2010 Permalink | Reply

      Great post, and I would say that for me, direct linking has
      worked much better than building landers because I specifically
      pick offers that fit in a pop, instead of having the call to action
      outside of the fold.

    • Sans Juan 12:15 am on June 2, 2011 Permalink | Reply

      Most people don’t know it but you can use PPV and Banners to generate “likes” and “friends” to your facebook page. Check out the article at (www)(dot)hotbusinessdeals(dot)info.


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  • NegBox 3:19 am on November 18, 2010 Permalink | Reply
    Tags: , WYSIWYG   

    Decent Landers in Two Minutes Flat – WYSIWYG Website Builder 

    Its fucking retarded that DreamWeaver, Adobe’s top-of-the-line ($$$) web design package can’t just work graphically kinda like PowerPoint and then figure out what it needs to do to display your doodle as a working web page.

    Maybe there’s tons of wizards out there that know how to do just that with DreamWeaver. As far as I’m concerned – you can’t. I’m no dummy yet I couldn’t for the life of me find that functionality even poring over some Lynda.com trainings.

    Fuck you very much, Adobe.

    Enter WYSIWYG Web Builder.

    You really have to see this shit in action to appreciate it – Its a dream come true. You just plop down the graphics and move them wherever you want, plop down a flash control and put it wherever, bring up the properties of something and tweak the HTML, JS and PHP to your heart’s content.

    Make the image a link, overlay some text on it, put it on a layer, add an effect of it sliding in and attach a little button on the top that makes the layer “close” – bam, you’ve got a pop-up slider with a close button with your e-mail submit form in it… Wanna add a Captcha? Drag-and-drop, baby. Wanna create a long form with on-the-fly validation? Enter the Form wizard or plop the form pieces down yourself. You done? Preview locally with a built-in PHP interpreter or click publish to have it FTP the files wherever.

    It figures out what to turn into a GIF, what into a JPEG, what into a PNG, add the PNG fixes, sends it all out… Beautiful.

    Oh.. Yeah, want to stop Traffic Vance from showing Text Links on your landing page? Tick “Render as an image” in the properties of your text boxes and voila!

    This is really a very-very complete package for website design. No, you’re not going to create the next FaceBook with it, and no, you’re not going to win a Webbie award or some other shit for it – You’re going to use it to build unique and interesting landing pages faster than ever. Price: 30 day trial,  then $45 for the license. This tool is a no-brainer – gotta have it.

    Check it out: WYSIWYG Web Builder. (PS: No, I don’t get any sort of kickback other than a warm and fuzzy feeling)

    Update 11/22/10: Their forums are really good too. Look at this index of WYSIWYG Web Editor Extensions. Really impressive.

     
    • ctrtard 12:18 pm on November 30, 2010 Permalink | Reply

      I remember Netobjects Fusion used to do this back in the day. You could drag and drop stuff, and basically just draw on a blank page and build pages in a few seconds. It used tables and single pixel gifs to accomplish its magicalness. Granted, the html source was horrendous and impossible to edit later, but the shit worked!

      I will have to check this out. As a side note, if you ever get around to compiling all this code in your background, you just might win a webbie in 2011!

      • Slave Rat 2:03 pm on December 2, 2010 Permalink | Reply

        YES! I remember NetObjects Fusion. It rocked. I still have a simple site or two I built using that thing backed up – I think my online resume was put together using that. You owe it to yourself to try out this editor – Its really super-easy and with a bit of tinkering to figure out how, you can pretty much insert your PHP wherever you want and modify the bejesus out of the HTML it produces – as long as you do it inside the editor, it will keep things sane for you.
        BTW, the code in the background is actually a snippet of Motorola 6502 assembler code – the first chip I learned how to program.


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  • NegBox 7:19 pm on November 16, 2010 Permalink | Reply
    Tags: Banners, BannerSnack, Landers, SnackTools   

    Easy Flash Banners – SnackTools 

    Awesome tool I started using last week: BannerSnack from Snacktools.

    Its not as fancy as Wix. Unlike Wix, it creates small files needed for banners, uses the clickTag attribute and most importantly it lets you download your creation free and clear – so you can use it without having to bleed money to them.

    I was trying to create some elements for a simple landing page and ended up creating the whole thing in flash with this. Then I proceeded to create a few banners… Put them online and blam-o… Instant magic.

    Anyway, for their unlimited $24 a month they also give you access to all the other “Snacktools” – I was really only wanting to sign up to BannerSnack, don’t see much use for the rest – they do make a nice bundle, though and it was a nice surprise to find out I got them for the price I was expecting to pay for just one.

    For those $24 a month you get unlimited downloads and a shit-ton of traffic served from Amazon CloudFront should you choose to just embed your banners and stuff (like I’m doing in this post). All in all you get access to:

    • BannerSnack – Allows you to create banners, buttons, widgets and even minisites
    • PhotoSnack – Creates snazzy photo Galleries
    • PodSnack – To create playlists – Heck you can even use this to add sound to landing pages since they have a really small player with different interfaces, many suitable for landing pages.
    • TubeSnack – Lets you make playlists out of whatever YouTube Videos you fancy.
    • QuizSnack – You can create surveys and polls and has a nice back-end for reporting.

    BannerSnack has all the super-cheesy effects you need for effective landers, and it lets you combine to your heart’s content. Check out their sample gallery.

    So I decided to try out their PodSnack too and fed it my favorite “Music for Marketing”. Whenever I’m having a hard time finding inspiration for marketing, I plug this playlist from my iPhone and it gets me into the mood for marketing in no time.

     
    • shawns 8:03 am on November 17, 2010 Permalink | Reply

      amazing find, thanks! def affordable too

      • Slave Rat 6:00 pm on November 17, 2010 Permalink | Reply

        Yeah, I’ve been on the hunt for something like this for a while – Someone mentioned it among tools they were looking into over at ppvplaybook.com – as they say, the rest is history.


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  • NegBox 5:39 pm on November 8, 2010 Permalink | Reply
    Tags: ,   

    What About Guru Products? 

    Nothing is ever black and white – so here’s the skinny.

    You keep getting bombarded by “Product Launches”. What to do? Are they good? Bad? Evil?

    They are not all bad, and they are not all good. The major difference between a good product and a bad product is YOU. Yes, you. Not the product, YOU.

    Quick example: If it is a guru product on PPC, then it will only be good for you if you haven’t done PPC and haven’t had any other training on PPC.

    The bottom line is: It is not the guru product that will lead you to success; it is busting your ass trying to make it work.

    The guru product is like reading a book on exercise techniques – you’re not going to get any fitter while reading it – You might learn of good gyms, equipment, supplements and related stuff – but THE BOOK WONT MAKE YOU SWEAT ONE DROP.

    There’s another deeper problem with these “products” – They can’t give you a ‘road to riches’ – because that road keeps changing each and every single day. What you could do today on MySpace ads, you can’t do tomorrow – and if you can still do it, now there are a couple hundred more people doing it. You’re going to find that the “product” is either so generic you can’t apply it directly, or if it is specific enough, that it just doesn’t work out for you because the environment has changed. And it isn’t a matter of getting a “fresh” product – things change so incredibly fast that yesterday’s news is pretty much OBSOLETE. As the saying goes: “If it’s news, you lose!

    Here are some practical tips – shit I actually did, shit I failed at and shit I still do:

    1)      Budget spend:

    What is your budget? Write it down, whether you’re coming in with $2,000 of play money or $200 a month, write that down.

    Take 1/3rd of the budget and put that towards learning. No matter if that is guru products, forum subscriptions or books – you cannot go over that amount even if the Pope gives you a ring and pitches his Tax-Sheltered Holy Bling Profit System. If you set it aside per month, then it’s a per-month limit. If you set aside a chunk of money, then that’s all you have and that’s it – no more, no less. I did exactly this.

    2)      Whatever you sign up to, you do it. Make sure you’re not signing up for a 3-year course. You want it all and you want it now – Fuck the “drip-feed” where they give you a pinch of content every week – run like hell.

    3)      You read the books, watch the videos, you do the exercises, you follow along like your life depends on it. You read the material three times. You think about it while you’re peeing, you think about it while you’re shitting, you think about it while you’re fucking… And when you’re done peeing, shitting and fucking around, you DO *SOMETHING*.  You carry a notepad and jot down ideas, and then sit down and do them sequentially.

    4)      After you’ve assimilated a couple of these, being books, video courses or whatever, you STOP. Yes, you STOP. You now know everything the guru courses can teach you – now you need to talk to people wherever they may be. At this point, guru shit is likely to be a giant waste of time.

    5)      An EXCELLENT source of information, training and tips are the little “marketing guides” blogs put up to entice you to sign-up to their mailing lists – Some blogs put up these guides without the mailing list sign-up – these are usually even more valuable. If it’s a list that goes out every week or more often than that, you can bet your ass that person is trying to cash in on you – IGNORE. If it’s a list that goes out every time there is a blue moon, chances are high whatever it is they’re sending is worth at least reading the e-mail. Don’t know where to start? Start here on my post about Uber-Affiliate’s Marketing Guide updated for 2010 and its links.

    6)      Do not fall for the idea that its ok for a blogger or guru to monetize their time on the blog or “marketing guide” by plaguing it with paid plugs and affiliate links. It creates a three-way conflict of interest where you –the reader- is the only possible loser – just move on, there are plenty of other sources of the same information out there. And no, just because everybody does it, doesn’t make it any less risky for you to trust “incentivized” opinions.

    7)      Skip guru blogs for the most part and head for the real people. Take a peek at their posts – These are the blogs that will give you the best tips, most useful tools and best pointers. Who are these bloggers and blogs? Look at my list of recommended affiliate marketing blogs – Those bloggers will give you the scoop. Others will scoop you up and wring you dry.

    Recap for Alzheimer’s and ADHD: Stop buying guru shit, read the blogs on my recommended list and the guides I linked from my post on Uber-Affiliate’s Marketing Guide updated for 2010. The rest is blood, sweat and tears.

    Now go sweat, bleed and cry!

     
    • Dude 12:06 pm on November 9, 2010 Permalink | Reply

      Thanks, that pretty well clears it up for me. This is more than most IM’s will say. Most of them just say that all guru products are crap and don’t get any further into the explanation.

      I think I’m starting to get it though. Nobody can really tell you what to start a business in. This you have to think for yourself. Same with IM.

      • Slave Rat 7:48 pm on November 9, 2010 Permalink | Reply

        You’re welcome – Its not all bad and not all good. If you wade into my posts you’ll see I went into the ShoeMoney System which was a total waste – I also got my hands on List Control 2 that was useful… I went through a lot of the trainings offered by PPCBully in their videos and VIP videos, even went through the videos from Zero Friction Marketing (bleah), the books for AffiloBlueprint… Don’t think for a minute that I dropped $2K for list control or such sums; I’m not that nice or naive. That post pretty much sums it up, though. It all depends on where you start, and regardless of where you start, after a very base competence level none of it will be worth your time.


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  • NegBox 5:04 pm on October 29, 2010 Permalink | Reply
    Tags: Woopra   

    Woopra Does Jaw-Dropping Site Analytics 

    Woopra is an Analytics tool I picked up after peeking under the hood while doing some competitive research. It really kicks Google where the sun don’t shine in many areas.

    The amount of stats is impressive, the way its presented looks almost like one of those Wired magazine InfoPorn infographics – Heck, you can even set a real-time visitor color-coded world map to display full screen on any monitor you’re running, separate from the main app. Ever fancy a Network Operations Control Center-style setup? Here’s your chance.

    They’ve recently added funnel analysis and some other deep bells and whistles that use can use to build a dashboard with your own KPIs.

    I has a nice WordPress plug-in, soon using asynchronous JavaScript, as well as plug-ins for a ton of other platforms… Not that adding a bit of Javascript is difficult. Check it out, its free for a lot of visitors, then they offer reasonable plans.

    Here’s a screenshot of a drill-down into the activities of a single user across two months, it even includes the comments the visitor posted, files downloaded, etc and pretty much everything is clickable to filter and sort.


    Woopra Returning Visitor Details

    Click to Expand


     


    Its so good for content-rich sites like a blog that I’ve shut off Google Analytics – Woopra crushes it for these sites.

     

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  • NegBox 2:09 pm on October 28, 2010 Permalink | Reply
    Tags:   

    WordPress Killer Theme: Headway Version 2.0 Released 

    The one theme to end it all released Version 2.0 today: Headway 2.0

    Its not an affiliate link, and I don’t get paid, yada, yada yada….

    If you run ANY WordPress at all, you have to check out that theme. What’s so special? Well, how about designing your blog in real-time with a drag-and drop WYSIWYG interface, where you can see how your content looks as you’re building it?

    Would you like a widget to display horizontally between your header and your columns? Go ahead, add it, size it, move it, then add the widgets in there.

    Changed your mind and would you prefer that to be a left-hand thin column with a navigation menu. Go ahead, re-size it and drag it to the side.

    Want to change some colors around? You can see the changes instantly. Want to style with CSS? Go ahead.

    Speaking of CSS – This blog is running the older version of Headway and has ZERO custom CSS.

    Good SEO? Forget about SEO plug-ins, this does it for you.

    Like more control? Headway has hooks *everywhere* and you can put your code in them via a built-in interface. On this blog I’m using a hook that comes right after every post content gets displayed – it calls up the NegBox girls for display.

    Way too many unique features. Lets just say it beats the crap out of everything else I’ve tried, even Thesis and the Affiliate/Squeeze Themes. I bought a developer license a while back for about $160 and I’ve leveraged the heck out of it. Now every time I want to start a campaign that includes a blog, I save about 12 horus of hunting for the right theme and get straight to business. Love it.

     

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