This is an excellent piece of the book “Drive” By Dan Pink The big a-ha! moment: If you believe intelligence is a fixed quantity, then every educational and professional encounter becomes a measure of how much you have. If you believe intelligence is something you can increase, then the same encounters become opportunities for growth….
Category Archives: Research
Red Pill Books
IMPORTANT: I never, ever, EVER recommend the books I’ve assigned a 10 to. Chances are high you’re one of the 99% of people who can’t/won’t really enjoy those books. In the best of cases, you’ll hate me for suggesting it, in the worst case, you’ll wreck your life by taking the book as an absolute…
Exploiting and Avoiding the Fear of Loss
This video from a TED Talk by Laurie Santos is genius – it talks about one of the linchpins of high-pressure sales: Loss Aversion. In a nutshell – “People’s intuitions about how much risk to take varies depending on where they started with.” I really found it interesting to learn that loss aversion is…
Creativity and Asking the Right Questions
The billion-dollar creativity spark happens in the first 30 seconds of this video – Specifically from 0:12 to 0:28. This is Wieden+Kennedy’s agency recap of the Old Spice campaign. Really brilliant from many angles – They reverse-engineered the behaviors that were not working for them and targeted their weak areas. Think about this for Affiliate…
Thin-Slicing Your Customers
They say to hunt something you have to become it. I (you) need to understand your customer’s motivations, and particularly the stories they’ve been telling themselves. Here’s what I picked up at the store… Amazing read, both of them. I didn’t know poor ‘O’ had been a teenage prostitute that had a secret child with…
Social Media Marketing Map
A useful Social Media map, courtesy of of CMO.com (CMO = “Chief Marketing Officer”). If you’re interested in getting traffic to your site, you go down the “Traffic to your site” column, find the green boxes, read the text in the box and look at the row you’re on to see what site its referring…
Split-Testing Nightclub Music Mixes & The Science of Hedonism
Some folks are simply fucking brilliant, like Yale Fox. The guy wrote Inside the DJ Booth: How A Disc Jockey’s Strategic Track Selection Can Enhance Experience, Foster Loyalty, and Boost Profits Talk about testing – this time the patterns of how people move and buy drinks in a club depending on the songs played –…
Games People Play – Eric Berne M.D.
For the past five years I’ve taken a picture of the sky at sunset almost every day – to remind me I was here, to remind me I’m alive, in the now, and to remind me to take time to break out of my mental cage see the world as it truly is. When I…
Time and Culture – Time and Marketing
This short animation with Phillip Zimbardo, professor Emeritus of Psychology at Stanford University, is mind-blowing. Redefines how you view so many things, it can’t help deepen your perspective of how you put out messages in marketing. What are the time preferences of those who you target, and how do you communicate to them? Mind-bending. Watch.
How to See Clearly Underwater
Would you like to learn how to see 3x more clearly underwater with no gimmicks? Read on… Seriously… This morning I was diving in the pool when I started wondering why the heck we (humans) don’t see clearly under water. I started running through what I know… 800 times denser, refraction… Then it hit me…
$77 – The Magic Number
Doing some mild research… Scanning the HTML of some offer pages. First stop was Saj’s Zero Fricti0n Marketing, where I looked at the HTML and found this nugget right at the top: <!– saved from url=(0052)http://www.rogerscopy.com/Saj/images/salespage2.html –> I decided to check out Rogerscopy and its the site of a copywriter. Quite a nice unintended endorsement…
