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  • NegBox 7:56 pm on August 28, 2014 Permalink | Reply  

    Visual WebSite Optimizer 

    Just got Visual Website Optimizer’s “Customer Survey”.

    The last question was the best one:

    Q: “If you had to describe VWO to a friend, how you would do that?

    A: “Dear friend, Visual Website Optimizer is the platform that wants me to test every single combination of factors instead of providing fractional factorial testing. While they could use simple genetic algorithms to help me evolve pages, they use inefficient math that takes boatloads of clicks to come to any conclusion at all; unfortunately they don’t have a lot of competition so you’re stuck with them.”


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  • NegBox 12:43 am on July 30, 2013 Permalink | Reply  

    3 Sites to Create Banners Online 

    I’ve used these with varying degrees of success… Anyone know of others?





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  • NegBox 7:33 pm on July 28, 2013 Permalink | Reply  

    Stages of an Affiliate Marketer – Word DOC Version 

    As a starting affiliate this post by Mr. Green – originally penned by Adam Bunch – really helped me to figure out where I was and what the next step would look like.

    I’ve since gone back and forth all these stages – several times. What I’ve found amazing is how well written this is – it really reflects what happens!

    What I did back in 2010 was reformat the post into a single letter-sized sheet – I printed it out and to this day keep it on my desk.

    Here is the Word DOC version I created out of Mr. Green and Adam’s post: Affiliate Marketing Stages

    Enjoy and thank Mr. Green and Adam for this!


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  • NegBox 10:23 am on February 11, 2013 Permalink | Reply  


    That’s right, I’ve quit my day job. Its been now six months of being a full-time affiliate marketer and I LOVE IT.

    Its easy to quit your day job when you’re 20-something and you are working retail jobs; or when you have your parents to fall back on; When you could live on government cheese, or when its just you with no family or kids.

    In my case quitting was a little more complicated. Its not so easy when you’re already in your 30s, you have your own family, mortgages, can’t go back to your parents, and you already have a six figure salary doing something a little more interesting than Starbucks barista.

    How did I do it? Luck x Effort

    By 2009 I had gotten an MBA to add to my technical degree and joined the marketing division at IBM. For the first year I had a blast, over time Sandy Carter, the vice president I was working for started slowly DRIVING ME FUCKING NUTS to the point I routinely fantasized how awesome it would be to get fired. One day in August 2009 she asked me to do some shit I can’t recall with grandmaster douchebag Jeremiah Owyang who was then at Forrester, that’s when I read this article. Before learning about internet marketing there I had been selling junk on eBay (circa 2007), and before that I tried a little startup of my own (2004-2005) on the side which flopped. All in all I’ve been trying to give my corporate overlords the boot for almost ten years.

    Of course I didn’t spend ten years locked in a basement trying to leave or working on affiliate marketing stuff. In those ten years I had two kids, got an MBA, changed jobs a couple of times, change wife too. The constant was simple: The writing was on the wall, I had to strike out on my own.

    Why? Because I planned for greatness, and found myself stuck in mediocrity. At one point in time I was on a great career path, then something happened – I don’t know what or how, still around 2003 or so I realized I was no longer on track to be a Fortune 500 CEO – so time to clock out.

    Fast-forward to 2009, that article from Jeremiah Owyang led me to John Chow. Don’t get me wrong here – I’m not endorsing John Chow in any way, hes so full of shit we could terraform Mars with it. Still… One thing led to another…

    I tried doing a blog like John Chow’s. I really did. I gave it all… It didn’t work. Along the way I started reading other blogs… PPC.bz among them. The first time I read it I was sure of two things: 1 – There is something good here. and 2 – I had no fucking clue what was going on. I also started reading some of the blogs on the blogroll and slowly piecing together a larger picture of affiliate marketing.

    Then every time I read a “Friday Affiliate Interview” story at JonathanVolk.com it felt like a slap in the balls: Here were people doing what I wanted to be doing, successful at what I wanted to do, and I was still sucking bottom. Jonathan Volk himself with his Christian fervor was also motivational, though not in the way he might have hoped for. I thought if someone so slow as to have invisible friends could be successful at internet marketing, that left me the one possibility that maybe, just maybe, all these folks were  smarter and generally better than me. This I refused to believe, yet it provided some serious proof that I was headed in the right direction and a boatload of motivation to prove myself – to myself.

    That was 2010… What did I do between 2010 and 2012? Everything.

    Top ten tips to quitting your day job with affiliate marketing, based directly on my recent experience:

    1 – Focus on ONE THING. One traffic source, one niche, one offer type. Sleep, eat, drink, be the offer, the customer, the traffic – One with the matrix.

    2 – The Lifecycle of an Internet Marketer from Adam Bunch and published by Mr. Green was an awesome post, so much so that I printed it out and keep it on my desk.

    3 – Your head has to accept the change. I exercised listening to songs about change – Especially awesome in every way is Butterflies and Hurricanes from Muse, that song steals the show for embracing and driving radical change. It says things like “change everything you are”, “Your number has been called” and “You’ve got to be the best”.

    4 – Affiliate Summit events. They are an investment, make it. I went to ASW 10, ASC 12 and ASW 13. The value I get from these events keeps GROWING tremendously. Its really not about the sessions for me – Its about the Meet Market and the social networking.

    5 – Transparency. The best business relationships I’ve made have come about and are nurtured daily by being completely transparent – about what I promote, where and how. If you think someone is going to steal your stuff, you need to work on your mindset – You are the creator, you have abundance, you make one good thing after another, fear of someone stealing your stuff makes you inefficient and ineffective. At the end of the day there are real human beings behind everything – if you are clean and transparent, people compete to do business with you – because the other folks who are playing “Batman” with cloak-and-dagger hush-hush games are just plain hard to deal with.

    6 – Push the envelope without breaking the rules. Forget black-hat shit. Personally, I grew up on TCP/IP Tutorial and Technical Overview original edition from 1996 and packet analyzers. So all the black-hat tricks are within arm’s reach – they will however lead you absolutely nowhere. Sometimes I see very clever black-hat tricks and invariably think to myself how that person could be stacking 10x the cash by using all their knowledge the way its supposed to work.

    7 – Stop worrying about what others are doing and get busy. In the beginning I used to “protect” my landing pages, cloak, hide, log IPs and serve up dummy pages, read browser’s histories to see if you were an affiliate. Guess where that got me? Nowhere at all. It wasted a ton of time I could have used for building more campaigns or doing something else. Who’s really going to jack my campaign? Successful affiliates don’t need to jack your crappy landing page, and they will see it anyways sooner or later, because they’re watching the traffic like a cat stalks a mouse. The other folks that can jack your page are unsuccessful affiliates – and guess what they’re going to do with it? Exactly what they’ve been doing so far: Fail. …. Get busy and forget about the idiots.. When you’re too busy to pay close attention to one single campaign, when you’re too busy to work on silly cloaking, that’s when the magic happens.

    9 – Understand understanding. You will not understand what the fuck is going on during your first try, or your second, or your tenth. Stare at it. Read it again. And again. And again. Think about it. Think about it again. In time you will start getting valuable insights, these insights only come if you actually do shit and fail repeatedly – They don’t come if you throw up your arms and walk away.

    10 – Its all a mind game. Its you against you.


    If you’re willing to bust your balls, this can be very rewarding. I have only one word of warning I shared with my fellow blogging friend Mike Chiasson at ASW – I went from working a lot, to working A LOT MORE. Of course I now work for myself, and work twice as much, twice as hard, and my balls are on the line every day.

    This is clearly not for everyone – If somewhere in the dark recesses of your mind you secretly believe you’ll hit a home run and walk home a billionaire with strippers lining up at your door to do tricks on your overworked appendage, you’re sorely mistaken. This is hardball, and hardball isn’t for everyone. As for me… I AM FUCKING LOVING IT!


    • Jay 12:03 pm on February 11, 2013 Permalink | Reply

      Great fucking post and congrats on quitting ! 😉
      This fake facebook comment box is hilarious too haha

    • Nikola Cvrtnjak 2:33 pm on February 11, 2013 Permalink | Reply

      Interesting part about john chow lol 😀
      Anyway, congrats! Now you are your own boss ;).

    • Angry Russian 4:35 pm on February 11, 2013 Permalink | Reply

      Great article. Couldn’t agree with you more especially point number 7 about mind your own business and stop worrying about everyone else. I know when I stopped trying to copy other peoples campaigns and jumping from one hot thing to another, along with of course the ultra paranoia that kept me from really scaling, I found success right away.

      Glad to hear it man keep it up.

    • Mikey 6:00 pm on February 11, 2013 Permalink | Reply

      Step 8 is definitely the most important. Don’t forget the two most important things to be successful: 1. Never tell anyone everything you know.

      • NegBox 6:02 pm on February 11, 2013 Permalink | Reply

        Mike, well put on #2. For everyone else, remember its a mind game… Once you win the mind game, your brain will let you see Step 8 and Mike’s #2.

    • FrequentBird.com 11:51 pm on February 11, 2013 Permalink | Reply

      Based on your use of language and nude images, I would never have guessed that you have a family and had a career at IBM!

      • NegBox 8:26 am on February 12, 2013 Permalink | Reply

        @frequentbird corporate America is much more human than you make it out to be. After a certain level people are awesome, and they hold nothing back – They will call shit shit and fuck fuck. I’d recommend the book Radical Honesty.

    • Mattias 5:21 am on February 12, 2013 Permalink | Reply

      Yes! Great post and 10 great tips. Thanks. Inspired.

    • Artur 2:14 pm on February 12, 2013 Permalink | Reply

      There are few other feelings as exhilarating as leaving behind the slavery of employment.

    • RUss 5:40 am on February 13, 2013 Permalink | Reply

      Negbox. Congrats. I hear it from the successful ones. Hard ball is the reality. In anything worth going after. Now I just have to adjust my focus.

    • Edgar 2:08 am on February 14, 2013 Permalink | Reply

      Congrats man. This is where I aim to be in the next few months.

      It really does suck being a slave to work. Having to ask your boss for vacations, days off, etc…

      All the best to you and all your projects!

    • EP 7:19 am on March 15, 2013 Permalink | Reply

      Amen! Nice blog post. I love when people give credit where credit is due, and everything in point 7 needs a retothetweet. Enough procrastinating for me, good luck!

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  • NegBox 4:01 pm on August 7, 2012 Permalink | Reply  

    Media Buying IQ Test: Find the Odd One Out 

    Question 1 of 2:
    Can you spot the odd one out from this group of banners that returned from a query on WhatRunsWhere?


    Question 2 of 2:
    Now that you passed Test #1, comes the hard part. Test #2. Can you find the odd one out of THIS screenshot:


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  • NegBox 3:40 pm on April 19, 2012 Permalink | Reply  

    WAM! CPC Lapdance Network 

    I want my Wam! rep to do like the one in the picture – She looks like she is about to jump on my desk, shove my face in her tits and then turn XXX rated.

    My Wam rep about to grab my Wang rap

    My Wam rep about to grab my Wang rap



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  • NegBox 1:43 pm on April 12, 2012 Permalink | Reply

    FluxAds leaves DirectTrack for Cake 

    After suffering a week-long outage back in February, who wouldn’t?

    Seems like ClickBooth is also departing for Cake.

    The cake might be a lie, but it works really well for affiliate marketing.

    Their PR handling of the affair looks pretty non-existent I will add. When you fuck up like this, its fairly easy to get back on the right track – you have to have the balls to man-up and do it, though. It involves at least these three simple elements:

    1 – Putting a link on the homepage and making a public statement about the outage.

    2- Explaining CLEARLY what happened including an “It was us” statement – don’t shift blame.

    3- Explaining why this can’t ever-ever-ever ever happen again.

    Speaking of apologizing effectively, this is the way Dale Carnegie and several other describe it as a really effective way. Needless to say, this only works once.



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  • NegBox 6:06 am on March 9, 2012 Permalink | Reply
    Tags: Apache, C API, GeoIP, How-To, MaxMind,   

    GeoLocation How To: Install MaxMind mod_GeoIP2 on Apache in 15 Hair-Raising Steps 

    Here are the exact 15 steps I take every single time I install this thing.


    • Apache 2.x
    • Cpanel
    • You have shell access as root





    • Step 3 – Upload both to server as root, login via SSH as root, go to where you put these files and gunzip both, then “tar -xvf” both.
    • Step 4 – Go into directory where you just uncompressed the C API to, and execute this (pay attention to leading dot):
     ./configure; make; make install
    • Step 5 – Go into the directory for the Apache module and execute this:
    apxs -i -a -L/usr/local/lib -I/usr/local/include -lGeoIP -c mod_geoip.c
    • Step 6 – Take a look, there is now a line that talks about mod_geoip
     cat /usr/local/apache/conf/httpd.conf |more
    • Step 7 – Update distiller with the changes the intaller just made to the Apache configuration (note there is a double-dash “–” before “update”)
    /usr/local/cpanel/bin/apache_conf_distiller --update
    • Step 8 – Rebuild the config file
    • Step 9 – Make sure the changes stuck around and didn’t get wiped
    cat /usr/local/apache/conf/httpd.conf |more
    • Step 10 – Make a backup of httpd.conf
    cp /usr/local/apache/conf/httpd.conf /usr/local/apache/conf/httpd-RestoreThisOneIdiot.conf.bkp
    • Step 11 – Add this to your httpd.conf – Note that these are my preferences for settings
    <IfModule mod_geoip.c>
      GeoIPEnable On
      GeoIPDBFile /usr/local/share/GeoIP/GeoLiteCity.dat IndexCache
      GeoIPScanProxyHeaders On
    • Step 12 – Rebuild the config file (again)
    /usr/local/cpanel/bin/apache_conf_distiller --update
    • Step 13 – Make sure the changes stuck around and didn’t get wiped (again)
     cat /usr/local/apache/conf/httpd.conf |more
    • Step 14 – Enter the following commands to get the latest City-level database in the right place
    cd /usr/local/share/GeoIP/
     wget http://geolite.maxmind.com/download/geoip/database/GeoLiteCity.dat.gz
     gunzip -f -c GeoLiteCity.dat.gz > GeoLiteCity.dat
    • Step 15 – Go into Cpanel and restart Apache
    • Bonus Step – Drink Martini. Make note to invite me one at ASC 2012 or ASW 2013!


    • dean 6:05 pm on August 3, 2012 Permalink | Reply

      how do I know if my host is using Apache?

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  • NegBox 4:14 pm on January 6, 2012 Permalink | Reply
    Tags: targeting   

    The Sum of All Choices 

    When you’re trying to find your customer to pitch them something – whatever it is – think WHAT WERE THEY DOING BEFORE THEY GOT TO YOU? What about right before that? What about before that?

    Your customers, your leads (and of course you) are the sum of their lifetime choices, and even the choices of their parents and ancestors – Can’t underestimate the power of cumulative advantages; yet that’s besides the point so we’ll leave the ‘cumulative advantages’ chat for another day.

    If your site visitors are going to make the poor choice of the buying the Google Money kit, or take out your Payday loan, they have likely been making poor choices all along in the same vein – So what kind of choices are your potential customers making right now, the day before they head to your highly competitive URL? Or type in that expensive keyword? Find them one day sooner and save a bundle on traffic.

    This thinking is similar to trying to create “Personas” – just more direct.


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