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  • NegBox 10:10 pm on November 30, 2015 Permalink | Reply  

    Assessment Fail 

    This awakening realization has been 17 years in the making – yet it seems so obvious.

    Think back to your last interview, date, or business introduction. Were there any emergencies? Any crisis? Any threats to the well-being of you or anyone around you? Any opportunity for the other person to behave totally freely?

    Bet the answer is “None of the Above.”

    True colors come out when every path is a valid path and no judgements are expected. When the game is played for keeps. When you can see the end of the tit-for-tat game.

    17 years ago I started playing the first real MMORPG out there – Ultima Online. Back then it made perfect sense that as a requirement to join some guilds/player cooperatives you were taken on a couple of “trial hunts” out in the wilderness or dungeons of the game. If you’re going to trust someone with your alter-ego-life, then you might want to put them in situations where you depend on them slowly. If the person turns out the be incompatible, your losses are smaller. It just makes sense.

    Invariably during one of these “trial hunts” everything would turn ugly; this was never on purpose, just the nature of things. The monsters would overwhelm the group, or a rival group would show up and start a war. That’s when you got to see the real people you were dealing with. Did they run and hide? Did they steal from fallen comrades? Were they ninja-looting? Did they not follow instructions and cause chaos? Did they assist? How did they assist? Did they organize a rescue? How did they handle loss? How did they handle their defeat and others defeats? What were they most worried about? How did they recover? Did they enjoy the game or the final outcome? How did they measure their own actions? What did they think of others?

    All these questions were easily answered after everything had gone to shit and back. Most potential “responses” to these situations were valid and acceptable – and a few were not. The keys were freedom of action and the knowledge that the game was for keeps – If they lost stuff, they lost stuff, if they were attacked they could die, if they stole something they would get to keep it. All actions were valid, but some were better choices.

    You could spend six hours talking to a person in the game, or 20 minutes in a crisis situation – and the crisis would give you a more accurate readout every single time.

    I don’t think we do enough of this in our daily lives. Of course we don’t live in a fantasy land, or in constant danger. Still we don’t really put anyone under any sort of stress to see how they perform. And while the military does this as routine, the goals are very different – I am not solidifying and testing conditioned responses against a set that I expect. I expect nothing – I want to see the true self of a person. I want to let them tell me who they really are.

    I wish I could come up with a way to test people in the way that true emergencies test you.

    I can imagine a handful of ways to test people off the top of my head. Imagine being at a job interview and then then being told some xyz emergency and they needed you. Or going on a date and leave your wallet on the table when you go to the restroom. I wonder how many more methods we could come up with.

    For now you might as well flip a coin.

     

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  • NegBox 5:37 am on November 30, 2013 Permalink | Reply  

    Play Your Endgame NOW 

    What do YOU have to lose?

    I never wanted to get a tattoo because it felt too “permanent” – what if I change my mind next week? Then as time wore on I realized the amount of regret possible was shrinking. If I make it to 80, I’ll probably be covered in them. Nothing to lose. I’m not sure there is anything to gain either.

    I often wonder why senior citizens are not wildly out of control. What is there to lose? Can’t they see the end of the road? The closer the end is, the less there is to lose.

    The US is the only country that calls “Social Security” the right term “Social Security” – other countries call it by terms related to retirement or social assistance. The US term is the right one – Social Security keeps those in dire need from breaking bad and even assembling into a revolution; Social security keeps me from getting mugged when I go out. If you didn’t pay social security, hungry people will come out to mug you for food – hunger is a powerful force. Hunger taps directly into the most basic instinct of all: Survival. There are 3,095,693,981 base pairs inside every human that scream they want to survive.

    When I was 17, everything was possible. Literally, everything. I had to choose. Every year I left behind doors I didn’t open. Doors I didn’t chose. Lives I didn’t live. Deaths I didn’t die. Girls I didn’t date. Things I didn’t do. Maybe that’s why I’m so fascinated by the movie Mr. Nobody – It has been over two years since I saw that movie and I still remember it daily. You mind tricks you into believing some of those choices are still available to you. You THINK the possibility is there. Your mind makes up stories of how you can somehow magically cheat the universe and get away with it all “if you really wanted” – You could quit smoking “if you really wanted” and meanwhile you won’t get cancer so you can wait, you could finish college “if you really wanted” and meanwhile your job doesn’t suck so bad.

    I asked around why don’t poor seniors or people with terminal illnesses buy AK-47s and storm our banks and cause all sort of mayhem. Found a couple of explanations – Mostly about being unable to recover from a failed gamble. Somehow this isn’t convincing. Personally I have gotten more aggressive with time. One day I will understand… Or get an AK-47.

     

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  • NegBox 5:20 am on June 25, 2013 Permalink | Reply  

    The As If Principle 

    Listening to The As If Principle from Richard Wiseman. Halfway thru and my mind is completely blown. I would never buy a book with such a lame self-help guru-esque title. However this one comes from someone whose work I follow, and it is firmly grounded in science.

    My key takeaway from the book so far: We are such confused creatures; I’d say hopelessly confused. Some day trans-humans will laugh at how amazingly inept we really were, or we’ll just stumble into extinction much the same way we seem to lead our days. I’m always looking for the limits of our understanding, and now I see even clearer that we don’t understand jack shit.

    The “As If” Principle is all about the idea that out conscious minds read the state of the body (pulse, temperature, energy, posture) then add contextual information (what you see, hear, smell) and try to figure out what is going on, and that most of the time the machinery is so basic and crude that it gets everything wrong. Example: You’re jogging with someone and instead of attributing the increased heart rate and endorphins to the exercise, you think you love the person. You are asked to hold a pencil between your teeth and feel you’re happier. You pull a table towards you while looking at picture of someone and you like them more…. The list of these is endless yet the idea Richard talks about is constant: You minds alters how you feel about EVERYTHING based on what it reads from its surroundings and your body, and you have no control over it – Your conscious mind is more like a sportscaster than an actual player in this game. I don’t think Richard states it quite this way, yet that’s what I’m seeing so far.

    Here’s an extremely short RSA-Animate style excerpt about the book. Go get it now.

     

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  • NegBox 5:16 am on June 1, 2013 Permalink | Reply  

    Hypnotism 

    I’ve been wanting to write this post for some years. Ever since I heard the song “When you were young” by The Killers. Whoever wrote that song is an absolute genius of hypnotic messaging.

    Does Hypnotism work? Of course.

    Does subliminal marketing work? Of course.

    Years ago I pulled up two dozen research papers on suggestions and subliminal advertising. Back when I still had access to Elsevier and all the academic stuff. My quick summary: Amazed. Mostly amazed how this research isn’t more widely used.

    The key element of marketing – of any kind – is understanding how ideas work in the brain. Creating an effective simplified model so you know what the heck you’re doing.

    I’ll give you the two keys of my model:

    1 – The core mind only works by increasing degrees of association. To make you like ice cream, I put an image/text/idea of something you ALREADY like next to it. Net result: You like ice cream a bit more and whatever I showed you a bit less. To make you hate ice cream, I put something you already hate next to it. Net result: You like ice cream less and the thing you hate you like a tiny bit more. Picking the concepts carefully you can manipulate the ideas in your audience – pick weakly anchored ideas or just plain wrong ones and it can backfire.

    2 – The core mind does not understand negatives. This is ESSENTIAL. Saying “This doesn’t taste like ice cream” is the same as “This tastes like ice cream”. The mind will only really get “Taste Ice Cream”

    Back to the motivation of this post… Every time I hear “When you were young” by The Killers I remember I want to write about its lyrics and how they are a PERFECT example of hypnosis. The song is like a full hypnosis session crammed into three and a half minutes. Really, brilliant. Here is a table with the original lyrics on the left side and what your mind interprets when listening to the song. Really amazing. The song basically tells you to remember when you were young, the place you used to live, and imagine a boy that looks like Jesus.

    Original lyrics What your mind understands
    You sit there in your heartache
    Waiting on some beautiful boy to
    To save you from your old ways
    You play forgiveness

    Watch him now, here he come
    He doesn’t look a thing like Jesus
    But he talks like a gentleman
    Like you imagined when you were young

    Can we climb this mountain? I don’t know
    Higher now than ever before
    I know we can make it if we take it slow
    That’s takin’ easy, easy now, watch it go

    We’re burning down the highway skyline
    On the back of a hurricane that started turning
    When you were young
    When you were young

    And sometimes you close your eyes
    And see the place where you used to live
    When you were young

    They say the Devil’s water it ain’t so sweet
    You don’t have to drink right now
    But you can dip your feet
    Every once in a little while

    You sit there in your heartache
    Waiting on some beautiful boy to
    To save you from your old ways
    You play forgiveness
    Watch him now, here he come

    He doesn’t look a thing like Jesus
    But he talks like a gentleman
    Like you imagined when you were young
    (Talks like a gentleman)
    (Like you imagined when)
    When you were young

    I said he doesn’t look a thing like Jesus
    He doesn’t look a thing like Jesus
    But more than you’ll ever know

    Your heartache
    Beautiful boy
    Save you
    Play forgiveness

    Watch him now / Here comes
    He looks like Jesus
    He talks like a gentleman
    Imagine when you were young

    Climb mountain
    Higher than ever
    We can make it / Take it slow
    Takin’ Easy Easy Now Watch it go

    Burning highway skyline
    Hurricane turning
    When you were young
    When you were young

    Close your eyes
    See the place where you used to live
    When you were young

    The Devil’s water so sweet
    You drink right now
    You dip your feet
    a little while

    Your heartache
    Beautiful boy
    Save you
    play forgiveness
    Watch him now / Here he come

    Looks like Jesus
    Talks like a gentleman
    Imagine when you were young
    Talks like a gentleman
    Imagine
    When you were young

    Looks like Jesus
    Looks like Jesus
    Know (remember)

     

     

     

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  • NegBox 7:20 am on February 22, 2013 Permalink | Reply  

    Imagining Abundance Makes You Complacent 

    When you imagine yourself having achieved your goals – In the manner quack pseudo-scientists tell you in “The Secret” and other works of bullshit, you are actually experiencing the pleasure of having achieved your goals without the effort, and tend to perform WORSE at actually achieving your goals. That interesting bit of research into motivation crossed my ears while listening to 59 Seconds from Richard Wiseman a while back. Apparently the best thing to do is to envision the biggest obstacles and how you’ll overcome them, instead of just daydreaming of the piles of money and orgies. Richard Wiseman actually goes into a lot more detail in the book with a proven technique similar to 1984’s Doublethink – Highly recommended.

    This picture today reminded me of the book. So true how we dream of release just to get to tomorrow without actually doing anything today.

    Labynth-of-the-mind

     

     

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  • NegBox 4:16 pm on January 26, 2012 Permalink | Reply  

    What do you think will happen next? 

    Ask yourself The One Question and your answers will help you go where you want to go. This is like “The Secret” except its not complete bullshit.

    Story time:

    Years ago I was single and going out to bars with a married friend. He would always want to hit on women, would rarely muster the courage, yet would always be my wingman. Excellent guy yet I couldn’t shake the idea of what the fuck was he doing by my side when he was married – His wife would work for several months out of state. So I started to ask him.

    -“What do you think is going to happen now?”

    -“I don’t know”

    -“Do you think one of these women is going to like you?”

    -“Yeah, of course”

    -“Then what? What will happen after you talk to her?”

    -“Well… Sex?”

    -“So what will happen next is one of these women is going to go sleep with you tonight on a one-night-stand out of the blue?”

    -“Yeah”

    You can guess that never happened. Of course, if you try one million times, you’ll eventually get lucky. Yet luck needs a big helping hand. Beyond the point of this being a setup for him cheating – the sequence he was expecting was unrealistic. Sure, if you’re a PUA (Pick-up-artist) chances are high you’ll sleep with one that night. Yet thats not what my friend was saying or doing.

    He was going from stumbling drunk in a bar to a one-night stand with a stranger without the intermediate steps.

    This was many years ago. Ever since then I ask myself “What do you think will happen next” all the time – Because I don’t want to be a frustrated drunk bozo.

    Forget PUAs and bars, though. This is something you need to ask yourself on every situation you face. Especially if you’re going into something where there is a preconception of results.

    For example, you read in John Chow’s blog how he makes $40,000 a month and decide to set up your blog. You write shit, and nothing happens – Guess what, you’ve been Chowed. After you read the inspiring article from Chowderhead and decide to go his route ask yourself.

    “And what will happen next?”

    You see, even you can’t lie to yourself in the face that bad. Asking the question brings up the obvious: There is no more magic – Harry Potter fucked it all up.

    “I am going to build a million dollar a month blog empire! I am signing up to WordPress.com right now”

    -“What do you think will happen next?”
    “Option a) the entire population of mainland China will click your ads tonight, next week you’ll be on Jay Leno telling the world how to bank with The Google and The AdZen in The Interwebz”
    “Option b) You’ll have a brand new blog with a scribble for an article and robots for traffic.”

    -“What do you think will happen next?”
    -“I will write awesome articles on raising snails”

    -“And what next?” “Option a) You’ll start to develop a community or Option b) You’ll get a $50,000 check in the mail from SnailFarms for promoting their product so well”

    The idea here isn’t to discourage yourself out of things – on the contrary. The idea is to have realistic expectations about what you are about to see next and what you will do after that. The idea here is to have a plan. To understand “What happens next”.

    If you don’t ask yourself that question, you’ll always be surprised of the results no matter what they are – and in most areas of life the result will be disappointing simply because an enormous expectation is being built around everything and every experience by marketers such as myself.

     

     
    • Mike Chiasson 12:49 am on January 27, 2012 Permalink | Reply

      Just scrolled this far for the pics.

      • NegBox 5:20 pm on January 31, 2012 Permalink | Reply

        @Mike & ManofSteel – The hoes make a difference – I scroll all the way down the homepage every couple of hours to see if I can catch any of them kissing each other.
        What do you think I think will happen next? Well, they’re going to jump off the screen and give me the world’s best stereo blowjob! Of course!

    • Manofsteel 5:52 am on January 27, 2012 Permalink | Reply

      Those are some nice tits. Er wait, are these comments supposed to be for the girl or the article?


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  • NegBox 5:05 pm on October 31, 2011 Permalink | Reply
    Tags: Anik Singal, Bullshit   

    Bizarro World Leaks Affiliate Marketing Bollywood Film Starring Anik Singal 

    I just can’t stop laughing. The amateurs pose as strippers for ClickBank products, the felons do sweat lodges and the pros do Bollywood films to promote shit…  I’m not even sure what he is promoting, whatever it is I bet it ain’t free and it ain’t funny what it does to your finances. I’m sorry Anik, I’m sure you are a nice guy full of shit.

    You just HAVE to watch this video. Here’s the source page too.

    Gotta love the call to action: “Start your lethal agent training.”

    So I go… “Who the fuck is Anik Singal and why would he do such a movie?”…  I visit his site and the first thing I see is the motto “When Life Pushes You… Stand Straigh, Smile & Push Back” – I like it, reminds me of Cave Johnson’s ‘lemmons’ bit… When life gives you lemmons, burn life’s house down! Fast-forward to 1:00 minute on this next video – it is a funny part of Portal 2.

    So I dig a little deeper by visiting someone with a nose fine-tuned to the smell of bullshit and a keen disdain for just about anything: PPC.BZ,  best useless affiliate news source out there, and discover Anik actually swore off bullshitting people two years ago. Check it out, its kind of amazing what he admits on the video there, especially since he never stopped doing it.

    Here’s the “People buy my lies and expect the magic that I duped them into believing, to actually happen” video. I’m not sure what is more amazing, that he actually did this video or believing your BS to this level. I guess the latter – I wish I could take the blue pill like he does.

    Strangely enough, Anik seems to be only a tiny blip on The Salty Droid’s radar.

    Now personally it doesn’t matter to me if he is out to scam the planet, the way I see it he keeps the idiots busy. This whole secret agent theme and movie gig is just hilarious, though – Had to share.

     
    • Ryan Eagle 1:49 pm on November 1, 2011 Permalink | Reply

      Interesting movie so far. Thanks

      • NegBox 2:42 pm on November 1, 2011 Permalink | Reply

        Seems I’m not worthy of the real one so I’ve been getting “Cheap Outsourced Link-Building Ryan Eagle” for the past two posts. … Ryan doesn’t say “Marketing research is important” or “Great epoch-defining film from the Hindu galactic empire who will own you American pigs” … ROTFL.


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  • NegBox 6:47 am on June 5, 2011 Permalink | Reply
    Tags: culture, excel,   

    International Marketing – Giant Spreadsheet of Cultural Differences 

    Need a leg up on international campaigns? Use this giant interactive Excel to compare cultures, create ads that connect and avoid pissing money away.

    Inspired by Finch’s hilarious “How not to crack an international market” post, I decided to share this juicy spreadsheet. I got it during my MBA, probably from one of the professors – I had never seen it before, and have never seen it posted since. The spreadsheet form comes from Neil Sandford who got permission from the original researcher, Professor Geert Hofstede.

    Geert Hofstede excel data

    What’s in it an how it was made

    (Original simple article in Chinese)

    These ideas were first based on a large research project into national culture differences across subsidiaries of a multinational corporation (IBM) in 64 countries. Subsequent studies by others covered students in 23 countries, elites in 19 countries, commercial airline pilots in 23 countries, up-market consumers in 15 countries, and civil service managers in 14 countries. These studies together identified and validated five independent dimensions of national culture differences:

    Power distance, that is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society’s level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society and anybody with some international experience will be aware that ‘all societies are unequal, but some are more unequal than others’.

    Individualism on the one side versus its opposite, collectivism, that is the degree to which individuals are inte-grated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after him/herself and his/her immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. The word ‘collectivism’ in this sense has no political meaning: it refers to the group, not to the state. Again, the issue addressed by this dimension is an extremely fundamental one, regarding all societies in the world.

    Masculinity versus its opposite, femininity, refers to the distribution of roles between the genders which is another fundamental issue for any society to which a range of solutions are found. The IBM studies revealed that (a) women’s values differ less among societies than men’s values; (b) men’s values from one country to another contain a dimension from very assertive and competitive and maximally different from women’s values on the one side, to modest and caring and similar to women’s values on the other. The assertive pole has been called ‘masculine’ and the modest, caring pole ‘feminine’. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they are somewhat assertive and competitive, but not as much as the men, so that these countries show a gap between men’s values and women’s values.

    Uncertainty avoidance deals with a society’s tolerance for uncertainty and ambiguity; it ultimately refers to man’s search for Truth. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; ‘there can only be one Truth and we have it’. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. The opposite type, uncertainty accepting cultures, are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions.

    Long-term versus short-term orientation: this fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting one’s ‘face’. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B.C.; however, the dimension also applies to countries without a Confucian heritage.

    Scores on the first four dimensions were obtained for 50 countries and 3 regions on the basis of the IBM study, and on the fifth dimension for 23 countries on the basis of student data collected by Bond. Power distance scores are high for Latin, Asian and African countries and smaller for Germanic countries. Individualism prevails in developed and Western countries, while Collectivism prevails in less developed and Eastern countries; Japan takes a middle position on this dimension. Masculinity is high in Japan, in some European countries like Germany, Austria and Switzerland, and moderately high in Anglo countries; it is low in Nordic countries and in the Netherlands and moderately low in some Latin and Asian countries like France, Spain and Thailand. Uncertainty avoidance scores are higher in Latin countries, in Japan, and in German speaking countries, lower in Anglo, Nordic, and Chinese culture countries. A Long Term Orientation is mostly found in East Asian countries, in particular in China, Hong Kong, Taiwan, Japan, and South Korea.

    The grouping of country scores points to some of the roots of cultural differences. These should be sought in the common history of similarly scoring countries. All Latin countries, for example, score relatively high on both power distance and uncertainty avoidance. Latin countries (those today speaking a Romance language i.e. Spanish, Portuguese, French or Italian) have inherited at least part of their civilization from the Roman empire. The Roman empire in its days was characterized by the existence of a central authority in Rome, and a system of law applicable to citizens anywhere. This established in its citizens’ minds the value complex which we still recognize today: centralization fostered large power distance and a stress on laws fostered strong uncertainty avoidance. The Chinese empire also knew centralization, but it lacked a fixed system of laws: it was governed by men rather than by laws. In the present-day countries once under Chinese rule, the mindset fostered by the empire is reflected in large power distance but medium to weak uncertainty avoidance. The Germanic part of Europe, including Great Britain, never succeeded in establishing an enduring common central authority and countries which inherited its civilizations show smaller power distance. Assumptions about historical roots of cultural differences always remain speculative but in the given examples they are quite plausible. In other cases they remain hidden in the course of history.

    The country scores on the five dimensions are statistically correlated with a multitude of other data about the countries. For example, power distance is correlated with the use of violence in domestic politics and with income inequality in a country. Individualism is correlated with national wealth (Per Capita Gross National Product) and with mobility between social classes from one generation to the next. Masculinity is correlated negatively with the share of their Gross National Product that governments of the wealthy countries spend on development assistance to the Third World. Uncertainty avoidance is associated with Roman Catholicism and with the legal obligation in developed countries for citizens to carry identity cards. Long Term Orientation is correlated with national economic growth during the past 25 years, showing that what led to the economic success of the East Asian economies in this period is their populations’ cultural stress on the future-oriented values of thrift and perseverance.

    Enjoy. If you are using Excel 2010 or higher, you’ll have to allow editing to be able to interact with the charts. Here’s the spreadsheet:

     

     

    Prof. Geert Hofstede conducted perhaps the most comprehensive study of how values in the workplace are influenced by culture.

    Geert Hofstede analyzed a large data base of employee values scores collected by IBM between 1967 and 1973 covering more than 70 countries, from which he first used the 40 largest only and afterwards extended the analysis to 50 countries and 3 regions. In the editions of GH’s work since 2001, scores are listed for 74 countries and regions, partly based on replications and extensions of the IBM study on different international populations.

     

    Subsequent studies validating the earlier results have included commercial airline pilots and students in 23 countries, civil service managers in 14 counties, ‘up-market’ consumers in 15 countries and ‘elites’ in 19 countries.

     

    From the initial results, and later additions, Hofstede developed a model that identifies four primary Dimensions to assist in differentiating cultures: Power Distance – PDI, Individualism – IDV, Masculinity – MAS, and Uncertainty Avoidance – UAI.

     

    Geert Hofstede added a fifth Dimension after conducting an additional international study with a survey instrument developed with Chinese employees and managers.

     

    That Dimension, based on Confucian dynamism, is Long-Term Orientation – LTO and was applied to 23 countries.

     

    These five Hofstede Dimensions can also be found to correlate with other country, cultural, and religious paradigms

     

     

     
    • joy sanders 2:52 am on October 19, 2011 Permalink | Reply

      Thanks heaps, especially for the finishing eye candy made all that reading worth while…. appreciations!

    • Wolf 1:50 pm on February 20, 2015 Permalink | Reply

      It’s a great sheet, but unfortunately all the LTO data seems to be missing. It just shows 0 for every country.


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  • NegBox 4:31 pm on March 11, 2011 Permalink | Reply
    Tags: Amish Shah, , Magic Bullet System,   

    Microsoft Sues Magic Bullet System and Amish Shah Along With Jay Styles 

    Microsoft is suing Amish Shah, Jay Styles and two companies (the creators of the Magic Bullet System guru product) for using Microsoft trademarks and cybersquatting on Microsoft trademarks. And for contributory infringement.

    This should send an epic shockwave through the “guru” ranks – The lawsuit talks about contributory trademark infringement and contributory cybersquatting. That means helping or motivating SOMEONE ELSE to do trademark infringement or cybersquatting. Microsoft is saying that not only did these guys do the dirty, they encouraged other people to do it too.

    The Wall Street Journal Law Blog posted court documents relating to Washington at Seattle case C10-0653 RSM. This suit has been going on for a while – If you look at the title of the court document, it says “Denying Defendant Amended Motion to Dismiss”. PDF File for your enjoyment here:

    Snapshot first page of MSFT lawsuit with MBS - Cropped

    Click for PDF: Microsoft vs Magic Bullet System

     

    AFAIK civil cases are public records in the US, so this should be a fun read for quite some time to come.

    You can find all the dirty online if you know where to look.

    Quote:

    Defendants allegedly providing instructions and their alleged sales
    of a method known as the “Magic Bullet System,” which is meant to teach buyers how to use Microsoft marks in order to sell the emoticon-related software

    I had seen this idea in one of the intro videos to the Magic Bullet System. I actually thought the trick was clever – Though not my style.

    Their system or idea was this:
    Get a domain name that has some allusion to MSN Messenger in it, like “world-favorite-msn-messenger.info” or some such shit. Then they would use their “magic bullet” or WordPress, can’t remember, to create a Google and seo-likeable website (you know, Privacy policy, Terms of service, farticles).
    On that website they would offer the MSN Messenger for download and soft-bundle it with a smilies toolbar. The smilies were a CPA offer pulled from some network. I think the pitch was to tell people “Now that you got the toolbar, here are the Super-Mega-Dopey Similies” or something like Step 1- Get Messenger, Step 2- Get Smilies.

    Now you have the idea… You could do this with something that isn’t trademarked, or at least be a little more careful about your pick of domain names and such so you’re not next in line.


    Who Framed Roger Rabbit Crazy Eyes ADHD

    ADHD Summary (idea shamelessly stolen from Mr. Green):

    1 – Hide yo launches, MSFT be suing everybody out here

    2 – Don’t fuck with Microsoft

    3 – Guru shit will get you fucked by Microsoft

     

    This should send an epic shockwave through the “guru” ranks – The MSFT lawsuit talks about contributory trademark infringement and contributory cybersquatting. That means helping or motivating SOMEONE ELSE to do trademark infringement or cybersquatting.
     
    • Mike Chiasson 6:32 pm on March 11, 2011 Permalink | Reply

      Hide you kidzzzzz!

    • Monty 7:43 am on March 12, 2011 Permalink | Reply

      Man, it’s crazy. I remember those videos. They claimed to make like $400/day profit with that campaign. Didn’t seem big of a deal to sue because of such shit like that…

      And the idea was to order a domain like:

      download-msn-messenger.org

      and then pretened that people are downloading the messenger cuz they’re looking for it. Except they were taken to a smiley page and had to install that one thinking they get messenger too, but nope.

      It is shady, but when you think about farticles, flogs, these generate way more money and are still ok to run.

    • Matt 2:52 am on March 28, 2011 Permalink | Reply

      I thought it was sketchy too, but “contributory”? C’mon – we’re all adults here. The courts treat us like children and we sink to the level of expectation.

    • NegBox 1:08 pm on March 31, 2011 Permalink | Reply

      Matt, in most cases I’d agree – contributory infringement is the bullshit lawyers use to pad lawsuits.

      In this case I think Microsoft may have a valid point. When anyone shows a campaign online, there are invariably two hundred newbies who will try to cut and paste it – and then pout wondering why it doesn’t work straight up. I wouldn’t be surprised if their little video had actually caused a few dozen copycat sites, especially considering how much traffic these guys drive to their launches. What would be nice is having the burden of proof squarely on MS – to come up with several samples of sites actually “contributing” if you will.


  • Gratuitous Eye Candy




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