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  • NegBox 5:20 am on June 25, 2013 Permalink | Reply  

    The As If Principle 

    Listening to The As If Principle from Richard Wiseman. Halfway thru and my mind is completely blown. I would never buy a book with such a lame self-help guru-esque title. However this one comes from someone whose work I follow, and it is firmly grounded in science.

    My key takeaway from the book so far: We are such confused creatures; I’d say hopelessly confused. Some day trans-humans will laugh at how amazingly inept we really were, or we’ll just stumble into extinction much the same way we seem to lead our days. I’m always looking for the limits of our understanding, and now I see even clearer that we don’t understand jack shit.

    The “As If” Principle is all about the idea that out conscious minds read the state of the body (pulse, temperature, energy, posture) then add contextual information (what you see, hear, smell) and try to figure out what is going on, and that most of the time the machinery is so basic and crude that it gets everything wrong. Example: You’re jogging with someone and instead of attributing the increased heart rate and endorphins to the exercise, you think you love the person. You are asked to hold a pencil between your teeth and feel you’re happier. You pull a table towards you while looking at picture of someone and you like them more…. The list of these is endless yet the idea Richard talks about is constant: You minds alters how you feel about EVERYTHING based on what it reads from its surroundings and your body, and you have no control over it – Your conscious mind is more like a sportscaster than an actual player in this game. I don’t think Richard states it quite this way, yet that’s what I’m seeing so far.

    Here’s an extremely short RSA-Animate style excerpt about the book. Go get it now.

     

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  • NegBox 5:16 am on June 1, 2013 Permalink | Reply  

    Hypnotism 

    I’ve been wanting to write this post for some years. Ever since I heard the song “When you were young” by The Killers. Whoever wrote that song is an absolute genius of hypnotic messaging.

    Does Hypnotism work? Of course.

    Does subliminal marketing work? Of course.

    Years ago I pulled up two dozen research papers on suggestions and subliminal advertising. Back when I still had access to Elsevier and all the academic stuff. My quick summary: Amazed. Mostly amazed how this research isn’t more widely used.

    The key element of marketing – of any kind – is understanding how ideas work in the brain. Creating an effective simplified model so you know what the heck you’re doing.

    I’ll give you the two keys of my model:

    1 – The core mind only works by increasing degrees of association. To make you like ice cream, I put an image/text/idea of something you ALREADY like next to it. Net result: You like ice cream a bit more and whatever I showed you a bit less. To make you hate ice cream, I put something you already hate next to it. Net result: You like ice cream less and the thing you hate you like a tiny bit more. Picking the concepts carefully you can manipulate the ideas in your audience – pick weakly anchored ideas or just plain wrong ones and it can backfire.

    2 – The core mind does not understand negatives. This is ESSENTIAL. Saying “This doesn’t taste like ice cream” is the same as “This tastes like ice cream”. The mind will only really get “Taste Ice Cream”

    Back to the motivation of this post… Every time I hear “When you were young” by The Killers I remember I want to write about its lyrics and how they are a PERFECT example of hypnosis. The song is like a full hypnosis session crammed into three and a half minutes. Really, brilliant. Here is a table with the original lyrics on the left side and what your mind interprets when listening to the song. Really amazing. The song basically tells you to remember when you were young, the place you used to live, and imagine a boy that looks like Jesus.

    Original lyrics What your mind understands
    You sit there in your heartache
    Waiting on some beautiful boy to
    To save you from your old ways
    You play forgiveness

    Watch him now, here he come
    He doesn’t look a thing like Jesus
    But he talks like a gentleman
    Like you imagined when you were young

    Can we climb this mountain? I don’t know
    Higher now than ever before
    I know we can make it if we take it slow
    That’s takin’ easy, easy now, watch it go

    We’re burning down the highway skyline
    On the back of a hurricane that started turning
    When you were young
    When you were young

    And sometimes you close your eyes
    And see the place where you used to live
    When you were young

    They say the Devil’s water it ain’t so sweet
    You don’t have to drink right now
    But you can dip your feet
    Every once in a little while

    You sit there in your heartache
    Waiting on some beautiful boy to
    To save you from your old ways
    You play forgiveness
    Watch him now, here he come

    He doesn’t look a thing like Jesus
    But he talks like a gentleman
    Like you imagined when you were young
    (Talks like a gentleman)
    (Like you imagined when)
    When you were young

    I said he doesn’t look a thing like Jesus
    He doesn’t look a thing like Jesus
    But more than you’ll ever know

    Your heartache
    Beautiful boy
    Save you
    Play forgiveness

    Watch him now / Here comes
    He looks like Jesus
    He talks like a gentleman
    Imagine when you were young

    Climb mountain
    Higher than ever
    We can make it / Take it slow
    Takin’ Easy Easy Now Watch it go

    Burning highway skyline
    Hurricane turning
    When you were young
    When you were young

    Close your eyes
    See the place where you used to live
    When you were young

    The Devil’s water so sweet
    You drink right now
    You dip your feet
    a little while

    Your heartache
    Beautiful boy
    Save you
    play forgiveness
    Watch him now / Here he come

    Looks like Jesus
    Talks like a gentleman
    Imagine when you were young
    Talks like a gentleman
    Imagine
    When you were young

    Looks like Jesus
    Looks like Jesus
    Know (remember)

     

     

     

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