Updates from August, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • NegBox 5:49 am on August 15, 2012 Permalink | Reply  

    Cigarette Branding Destroyed 

    In a masterful move, the Australian High Court upheld a ruling that will remove all logos from Cigarette packs.

    Finally, someone shoots tobacco companies a torpedo below the water line. Removing branding elements is an idea I’m sure more than one marketer, myself included, has had in thinking how to deal with a problem like tobacco.

    We’ll see how fast the rest of the world follows – because they will follow.

    Would something like this actually reduce smoking? You betcha. It will destroy their ability to capture new minds.

     

  • Gratuitous Eye Candy




  • NegBox 4:01 pm on August 7, 2012 Permalink | Reply  

    Media Buying IQ Test: Find the Odd One Out 

    Question 1 of 2:
    Can you spot the odd one out from this group of banners that returned from a query on WhatRunsWhere?

     

    Question 2 of 2:
    Now that you passed Test #1, comes the hard part. Test #2. Can you find the odd one out of THIS screenshot:

     

  • Gratuitous Eye Candy




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