Updates from April, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • NegBox 2:32 pm on April 26, 2012 Permalink | Reply  

    Rude Customers get Decaffed at Starbucks 

    Watching this TED Talk from Frank Warren about PostSecret.com I saw the Starbucks postcard saying “i give decaf to customers who are RUDE to me!”

    I didn’t have to go very far to research it – I personally know a couple of Starbucks baristas – and I’m sure this isn’t exclusive to Starbucks at all. Turns out it is very-very-very common for baristas to stick you with decaf if you’re a dick, with the definition of being a dick up to the barista’s particular preference that day, and your chances of getting decaffed for being a douchebag increasing somewhat if you’re going through the drive-thru .

    Here’s my secret: When you are rude to service staff I know that, regardless of your present situation, your upbringing was that of a street rat, and in your heart of hearts you’ll always be that rat hoping to show the world how much better you are. This I keep a secret so I can spot the rats from afar and stay away from any dealings with them
    whether personal or business – never ever deal with a rat.

     

    Rude Customers Get Decaffed at Starbucks

    Rude Customers Get Decaffed at Starbucks

     
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  • NegBox 6:48 pm on April 24, 2012 Permalink | Reply
    Tags: Game Theory   

    Exploit Bounded Rationality 

    A true hidden gem of understanding why people buy your shit or fill out your leadgen offer. Will you spend four minutes to understand it, or bind your rationality before you even get to the end of the video and stay stupider than everyone else who does watch it?

    This is a four-minute clip from Games People Play: Game Theory in Life, Business and Beyond - an awesome game theory course.

     

    You may ask “What does bounded rationality have to do with buying my stuff or filling out my leadgen?” – Quite simply: Your prospects will apply bounded rationality with whatever you show them – they will limit the amount of mental effort they make when evaluating that landing page you just showed them. Load them with elements that are positively associated in their minds, then give them a call to action when they are tired of analyzing and you’ve got yourself a click, a sale or a lead.

    Beautiful.

    This part of the 10-hour video course was an amazing “a-ha!” moment for me, because before he even finished stating the example I had shortcutted the logic and figured out the right answer would be “Zero” – which is also a bad answer; it shows I didn’t understand bounded rationality and points to a several wrong assumptions I have likely made many times before.

    What was your guess on what the right number would be to win the $100?

     
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  • NegBox 5:45 pm on April 20, 2012 Permalink | Reply
    Tags: DDOS   

    How to price your DDoS 

    Business is business, and if you’re in the business of DDoS blackmail, you’ve got to keep tabs on the prices your ‘clients’ might pay to get rid of you. Next time you’re about to send that zombie army out, check out this handy Storm on Demand DDoS protection pricing chart before you hit SEND on the ransom note:

    DDoS Pricing Chart from Storm On Demand

     

     
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  • NegBox 3:40 pm on April 19, 2012 Permalink | Reply  

    WAM! CPC Lapdance Network 

    I want my Wam! rep to do like the one in the picture – She looks like she is about to jump on my desk, shove my face in her tits and then turn XXX rated.

    My Wam rep about to grab my Wang rap

    My Wam rep about to grab my Wang rap

     

     
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  • NegBox 9:45 pm on April 16, 2012 Permalink | Reply  

    Real Brand Advertisers Never Measure ROI 

    “How do you measure the ROI of farting underwater?” – That question is easier to answer than measuring the ROI of a brand campaign – like this one from BASF “The Chemical Company”.

    BASF Love you too!

    To the their credit, the video is good, it has a 70s feel which tells me the target demographic, they are using “affection marketing” – they start off by saying they believe love is a chemical reaction and blah, blah… Anyhow, next time I’m looking for chemicals for my next batch of meth, I’ll be sure to hit up my BASF rep.

     
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  • NegBox 1:43 pm on April 12, 2012 Permalink | Reply
    Tags:   

    FluxAds leaves DirectTrack for Cake 

    After suffering a week-long outage back in February, who wouldn’t?

    Seems like ClickBooth is also departing for Cake.

    The cake might be a lie, but it works really well for affiliate marketing.

    Their PR handling of the affair looks pretty non-existent I will add. When you fuck up like this, its fairly easy to get back on the right track – you have to have the balls to man-up and do it, though. It involves at least these three simple elements:

    1 – Putting a link on the homepage and making a public statement about the outage.

    2- Explaining CLEARLY what happened including an “It was us” statement – don’t shift blame.

    3- Explaining why this can’t ever-ever-ever ever happen again.

    Speaking of apologizing effectively, this is the way Dale Carnegie and several other describe it as a really effective way. Needless to say, this only works once.

     

     
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