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  • NegBox 4:49 pm on February 14, 2011 Permalink | Reply
    Tags: secret   

    The One Word That Is Holding You Back 

    Do you remember this scene of The 300? Watch closely: There is no hesitation, and there is no undo, take back, or retreat. This is what comes to mind when thinking about life and choices.


    If you look closely at my blog, or any e-mail or IM you might have received from me, you will find one of my best secrets – Actually, you won’t find it because the secret is what remains unsaid. I relax my standard a bit on the blog, so you’re bound to find some slips – Still…

    The secret is to never, ever, ever use to word “but“... Not in conversations, not in e-mails and not in instant messages.

    What the heck could this possibly do? You wouldn’t believe it. I actually shared this little tip with two friends who run different companies about three years ago. Last year I asked them about it. They both remembered distinctly the idea -because they had tried it with surprising results. They both pretty much reported the same thing – Everything – meetings, conferences, etc – started going much, much smoother. People around them would be more positive and things would get done better. They both pretty much independently said it was like fucking Voodoo.

    Why “but“? Because it is the “undo” of language, it is worse than hesitation – its an outright “cancel what I just said“. There are many other ways to “undo“, by using commas for example – yet none is so flagrant as “but“. The easiest way to replace “But” is to use “and“, a comma, or like I did above using “yet”. If you can’t say it without “but” or no good alternative presents itself – then you need to think about whatever it is in a different way and say something entirely different – pure and simple.

    Try it, it costs $0, results are immediate and pretty fucking unbelievable.


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  • NegBox 9:28 pm on February 6, 2011 Permalink | Reply
    Tags: criminal, extortion   

    Criminal Model for Lead Generation 

    Two days ago I saw a tweet about this Winona Chiropractor at http://winonachiropractic.com/ (yes, the domain name is relevant) who -at first sight- hadn’t paid their web designer. Their web designer went to town and defaced the website with this:

    Winona Chiropractic Defaced Website Screenshot

    As a marketer, you’re going to see two levels of possible explanations here:

    Level 1 – Disgruntled web designer defaces website

    Level 2 – Firm (that likely does something other than web design) tries to get viral attention by creating fake defaced website. There is money in attention, so even this kind of negative attention is monetize-able.

    There is yet another likely explanation – And this is why I love con artist movies and why I’ve been watching the BBC series Hustle so much (thanks to Yaxx for recommending it). Because it helps you think in oblique ways and see beyond. A third possibility is:

    Level 3: Extortion – Someone set up a fake website targeting ALL Winona chiropractors, they put a single chriropractor’s info in there and try to get money from them in exchange for taking the website down. After collecting money, they change the information to another chiropractor’s office details and try to extort money from them.

    And there you have it folks, a criminal model of local lead generation.

    PS: Highlight in bold colors the “criminal” part – If you tried this, even without success, chances are very high you’ll end up someone’s prison girlfriend in no time.

    PPS: This is by no means the only shady shit out there – DDoS extortions have been around for a long time.

    • Mike Chiasson 2:18 am on February 7, 2011 Permalink | Reply

      Haha I seriously wouldn’t pay that designer either. I see design places around town who would put out a piece of shit like that and charge someone like $5k for it.

      • Slave Rat 6:43 pm on February 7, 2011 Permalink | Reply

        I think those $5K are not for the web design. Designers must change those $5K as the fee to let you be a pimple on their butt and drive them bananas while making ridiculous requests that make the site look like the bastard child of a 1996 Geocities homepage crossbred with a MySpace goth fan page.
        The design itself they probably outsource to India for $50 bucks.

    • dean 7:01 am on February 8, 2011 Permalink | Reply

      yeah well a deal is a deal… If the client made a commitment and the designer delivered, what? Is it about the money really? or is there an ego problem somewhere?
      fucken pay him and move on…. somethings you can’t control… obviously the dude is pisst and there anit shit he could do but fuck up the site?
      same shit would happen in any other industry… I’ve seen carpenters rip out walls and doors, cause the clients check bounced… what would you do if you where the designer?
      how did he get his money… ?

    • Joe 7:42 pm on February 8, 2011 Permalink | Reply

      And the site’s gone, with an apology from the designer. Haha.

      • NegBox 5:30 pm on February 9, 2011 Permalink | Reply

        Deals go south all the time. Would you do business with a designer -or anyone- who goes bonkers like that when things don’t work out?

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