I bought a PPVspy “perpetual” license from BevoMedia on Friday morning five minutes after Mike Chiasson sent me a text message about it. Interested in an unbiased no-affiliate-links capsule review? Read on.
And no, I’m not biased in trying to justify to myself my purchase – Lets get that out of the way.
The way I make decisions is: Fast, once and over – This was no different – And part of choosing the $999 one-time payment option boils down to not wasting time re-evaluating the tool constantly. Once and done.
So the first thing I saw when I accessed the tool was… Ho-hum.
I have a box that runs some of these pop-up toolbars so I already peek at what folks are doing out there – Is this tool better than my own research?
A bit of background – Before getting into PPV, I was doing PPC with Google, Yahoo and Bing and using a tool called PPCBully. PPCBully is really a top-notch tool, yet it stopped being useful to me – never mind the “warning” I got from Google, the real problems with PPCBully were somewhere else – and they happen to PPVSpy too.
PPVSpy will give you a nice sorted listing of what pop-ups it has seen the most. Slight problem – Not just the most popular pops, the entire majority of them, are from two sources I don’t want: 1 – Advertisers going direct to the PPV network and 2 – direct-linking noobs. So this nice sorted list, instead of telling you what works, just tells you where people are spending money.
1 – Sit back and think about that last point for a second – it is the fatal flaw I found on PPCBully too. Its the cashflow model. If you are a lead brokerage firm, and have an offer on an affiliate network where you pay idiots like me $5 per e-mail and address, you have a ton more margin (plus less middlemen) and a ton of leverage to get a massive discount at the PPV network. The spread between what you as a direct advertiser can afford versus what an affiliate marketer can, is very wide… Sometimes you find an offer has an exclusive deal when you try to advertise it and the network tells you it can’t accept your ads because they have an exclusive agreement – pretty upfront and not much sleuthing there. Either way, if your funnel or cashflow model doesn’t match what you’re “spying” on, then it isn’t really useful.
2 – Direct-linkers. It can be hard to tell at first sight someone who is direct-linking apart from the owner of the offer, yet not impossible – just look how they’re getting to the offer (direct or via network) and what if any affiliate ID they use. Judging by this, there is a deluge of direct-linkers. This is actually easy to see when you have the toolbar installed – Direct-linking is everywhere. These are usually new PPV users and are losing money – Wanna know which URLs they’re losing money on? Go right ahead. If you’re making bank direct linking, good for you – it never works for me.
In this area of finding profitable stuff PPVSpy (just like PPCBully) gets a ton of “noise” and very little “signal” simply because “signal” to me is someone who matches my business model for a particular niche and is being successful. Everything else is noise… And there is an awful lot of noise that literally drowns out the signal. In niches you’re familiar with, or for targets you know, you can -with some effort- extract some signal from the noise.
PPVSpy will also give you a nice breakdown of offers and niches… So I thought – “Awesome, lets see if I can jump on a niche I know very little about, like dating…”
So I open the Dating niche pop-up thumbnails and see… Well, I have no fucking clue what I’m seeing… And therein lies the problem… I can’t tell apart what is a direct-linked/advertiser offer from an affiliate landing page, let alone figure out which one is working. – The reason is simple, I haven’t been spending the past two weeks looking at dating offers and their landing pages on different networks, and know didly about them. The same goes for practically every niche I haven’t been researching already. This makes the task of getting some “signal” (ie: info on popups that work) from that “noise” (everything else) impossible – you can’t tell it apart until you go do your normal research.
So does it have any good points? Yes, of course… I’m learning a ton from different niches on how offers are run. … This tool is great for breaking out of “Pop-up block” and seeing things a bit differently.
Is some of what I see something I can “copy, paste and bank“? No. I can’t just decide I’m going into a niche without doing the real research – its a guaranteed epic fail. There may be something I can use in niches I’m already researching or new ideas I can port from other niches – This tool is excellent for that. … This isn’t exactly push-button marketing.
What does it really do for me? It accelerates and augments my research.
Do I still have to do the same research? Less so – The difference is I can feel more confident of my conclusions faster and get to market faster – that’s my bottom line.
Is it worth $1k ?Absolutely – Where else can you learn from the market itself and keep your finger on the pulse of what’s going on in so many niches at once while in your pajamas?
Will it pay for itself? Don’t be silly, of course not. You have to do real work to recover the money.
Enough talk, more action!