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  • NegBox 3:17 pm on November 19, 2010 Permalink | Reply
    Tags: Excuses,   

    That’s My Story, and I’m Sticking to It 

    Thats my story and im sticking to it!

    That right there is a powerful agent of positive change. The power lies in SAYING that phrase and seeing how silly your stories sound.

    “That’s My Story, and I’m Sticking to It”

    That’s the phrase I began chirping every single time I said – or heard someone tell me- something that sounded even a tiny bit like a whim, hidden excuse or faulty reasoning. I decided to start doing this after reading “All Marketers Are Liars” for the fourth time and thinking about our everyday stories for a long time.

    I thought this would be a good way of explaining the stories of marketing, by making folks notice their everyday actions and how they put stories around it – even stories that made no sense at all.

    It worked wonders. My entire family laughed – and laughs. They all now chirp it back to me and make everyone conscious of why we do what we do.

    In action it looks like this:

    Wife: “If it was warmer, we’d be out jogging”
    Me: “Yep, that’s my story and I’m sticking to it!”

    Me: “I’m gonna get a Wii for Christmas… It has really nice games *FOR THE KIDS*… and that’s my story and I’m sticking to it”

    Kids: “I love Cheerios, they’re good for your heart”
    Me:” That’s my story and I’m sticking to it!”

    Wife: “I really need these boots for the winter so my feet don’t freeze… That’s my story and I’m sticking to it…” (while rearranging 50 other pairs of boots in the closet)

    Its really nice to see a whole new level of consciousness in everyday living – lifting the veil of the little stories we tell ourselves to justify doing what we’re doing.

    It separates reality from the story and makes YOU accountable for doing whatever you are doing – it takes the story out of the picture, as an optional mental masturbation, and puts you back in control.

    I firmly believe everything is optional – there is not one single thing you have to do. Sure, there are risks, consequences, rewards, whatever… Yet nothing is mandatory. These little stories we hear on TV or from other people and then we tell ourselves give us quick ways to deceive ourselves. We live out the lies we tell ourselves. Kill the lie. Then dissect it and take a look at its guts.

    If you’re a marketer, you then take that dead, dissected lie, you stitch it back up, and you sling it out into the world as a marketing piece:

    “Newsflash: In Winter, consumers stop going to the Gym and turn to Acai Berry Detox to combat Holiday Weight Gain”

    “Get a Wii for the Kids for $25? Only at Bidiot.com!”

    “Free Heart-healthy Cheerio Samples. Enter your e-mail (and entire medical history)”

    “You’ve won free UGG Boots! Just claim your prize in the next two minutes by entering your cell phone number in the next screen!”

    Word.

     

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  • NegBox 5:46 am on November 18, 2010 Permalink | Reply
    Tags:   

    Spot Where I Fucked Up 

    Lets see who can spot where I fucked up, changed the landing page and went to bed ASS-uming everything was just fine.

     

     

     

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  • NegBox 3:19 am on November 18, 2010 Permalink | Reply
    Tags: , WYSIWYG   

    Decent Landers in Two Minutes Flat – WYSIWYG Website Builder 

    Its fucking retarded that DreamWeaver, Adobe’s top-of-the-line ($$$) web design package can’t just work graphically kinda like PowerPoint and then figure out what it needs to do to display your doodle as a working web page.

    Maybe there’s tons of wizards out there that know how to do just that with DreamWeaver. As far as I’m concerned – you can’t. I’m no dummy yet I couldn’t for the life of me find that functionality even poring over some Lynda.com trainings.

    Fuck you very much, Adobe.

    Enter WYSIWYG Web Builder.

    You really have to see this shit in action to appreciate it – Its a dream come true. You just plop down the graphics and move them wherever you want, plop down a flash control and put it wherever, bring up the properties of something and tweak the HTML, JS and PHP to your heart’s content.

    Make the image a link, overlay some text on it, put it on a layer, add an effect of it sliding in and attach a little button on the top that makes the layer “close” – bam, you’ve got a pop-up slider with a close button with your e-mail submit form in it… Wanna add a Captcha? Drag-and-drop, baby. Wanna create a long form with on-the-fly validation? Enter the Form wizard or plop the form pieces down yourself. You done? Preview locally with a built-in PHP interpreter or click publish to have it FTP the files wherever.

    It figures out what to turn into a GIF, what into a JPEG, what into a PNG, add the PNG fixes, sends it all out… Beautiful.

    Oh.. Yeah, want to stop Traffic Vance from showing Text Links on your landing page? Tick “Render as an image” in the properties of your text boxes and voila!

    This is really a very-very complete package for website design. No, you’re not going to create the next FaceBook with it, and no, you’re not going to win a Webbie award or some other shit for it – You’re going to use it to build unique and interesting landing pages faster than ever. Price: 30 day trial,  then $45 for the license. This tool is a no-brainer – gotta have it.

    Check it out: WYSIWYG Web Builder. (PS: No, I don’t get any sort of kickback other than a warm and fuzzy feeling)

    Update 11/22/10: Their forums are really good too. Look at this index of WYSIWYG Web Editor Extensions. Really impressive.

     
    • ctrtard 12:18 pm on November 30, 2010 Permalink | Reply

      I remember Netobjects Fusion used to do this back in the day. You could drag and drop stuff, and basically just draw on a blank page and build pages in a few seconds. It used tables and single pixel gifs to accomplish its magicalness. Granted, the html source was horrendous and impossible to edit later, but the shit worked!

      I will have to check this out. As a side note, if you ever get around to compiling all this code in your background, you just might win a webbie in 2011!

      • Slave Rat 2:03 pm on December 2, 2010 Permalink | Reply

        YES! I remember NetObjects Fusion. It rocked. I still have a simple site or two I built using that thing backed up – I think my online resume was put together using that. You owe it to yourself to try out this editor – Its really super-easy and with a bit of tinkering to figure out how, you can pretty much insert your PHP wherever you want and modify the bejesus out of the HTML it produces – as long as you do it inside the editor, it will keep things sane for you.
        BTW, the code in the background is actually a snippet of Motorola 6502 assembler code – the first chip I learned how to program.


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  • NegBox 7:19 pm on November 16, 2010 Permalink | Reply
    Tags: Banners, BannerSnack, Landers, SnackTools   

    Easy Flash Banners – SnackTools 

    Awesome tool I started using last week: BannerSnack from Snacktools.

    Its not as fancy as Wix. Unlike Wix, it creates small files needed for banners, uses the clickTag attribute and most importantly it lets you download your creation free and clear – so you can use it without having to bleed money to them.

    I was trying to create some elements for a simple landing page and ended up creating the whole thing in flash with this. Then I proceeded to create a few banners… Put them online and blam-o… Instant magic.

    Anyway, for their unlimited $24 a month they also give you access to all the other “Snacktools” – I was really only wanting to sign up to BannerSnack, don’t see much use for the rest – they do make a nice bundle, though and it was a nice surprise to find out I got them for the price I was expecting to pay for just one.

    For those $24 a month you get unlimited downloads and a shit-ton of traffic served from Amazon CloudFront should you choose to just embed your banners and stuff (like I’m doing in this post). All in all you get access to:

    • BannerSnack – Allows you to create banners, buttons, widgets and even minisites
    • PhotoSnack – Creates snazzy photo Galleries
    • PodSnack – To create playlists – Heck you can even use this to add sound to landing pages since they have a really small player with different interfaces, many suitable for landing pages.
    • TubeSnack – Lets you make playlists out of whatever YouTube Videos you fancy.
    • QuizSnack – You can create surveys and polls and has a nice back-end for reporting.

    BannerSnack has all the super-cheesy effects you need for effective landers, and it lets you combine to your heart’s content. Check out their sample gallery.

    So I decided to try out their PodSnack too and fed it my favorite “Music for Marketing”. Whenever I’m having a hard time finding inspiration for marketing, I plug this playlist from my iPhone and it gets me into the mood for marketing in no time.

     
    • shawns 8:03 am on November 17, 2010 Permalink | Reply

      amazing find, thanks! def affordable too

      • Slave Rat 6:00 pm on November 17, 2010 Permalink | Reply

        Yeah, I’ve been on the hunt for something like this for a while – Someone mentioned it among tools they were looking into over at ppvplaybook.com – as they say, the rest is history.


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  • NegBox 5:39 pm on November 8, 2010 Permalink | Reply
    Tags: ,   

    What About Guru Products? 

    Nothing is ever black and white – so here’s the skinny.

    You keep getting bombarded by “Product Launches”. What to do? Are they good? Bad? Evil?

    They are not all bad, and they are not all good. The major difference between a good product and a bad product is YOU. Yes, you. Not the product, YOU.

    Quick example: If it is a guru product on PPC, then it will only be good for you if you haven’t done PPC and haven’t had any other training on PPC.

    The bottom line is: It is not the guru product that will lead you to success; it is busting your ass trying to make it work.

    The guru product is like reading a book on exercise techniques – you’re not going to get any fitter while reading it – You might learn of good gyms, equipment, supplements and related stuff – but THE BOOK WONT MAKE YOU SWEAT ONE DROP.

    There’s another deeper problem with these “products” – They can’t give you a ‘road to riches’ – because that road keeps changing each and every single day. What you could do today on MySpace ads, you can’t do tomorrow – and if you can still do it, now there are a couple hundred more people doing it. You’re going to find that the “product” is either so generic you can’t apply it directly, or if it is specific enough, that it just doesn’t work out for you because the environment has changed. And it isn’t a matter of getting a “fresh” product – things change so incredibly fast that yesterday’s news is pretty much OBSOLETE. As the saying goes: “If it’s news, you lose!

    Here are some practical tips – shit I actually did, shit I failed at and shit I still do:

    1)      Budget spend:

    What is your budget? Write it down, whether you’re coming in with $2,000 of play money or $200 a month, write that down.

    Take 1/3rd of the budget and put that towards learning. No matter if that is guru products, forum subscriptions or books – you cannot go over that amount even if the Pope gives you a ring and pitches his Tax-Sheltered Holy Bling Profit System. If you set it aside per month, then it’s a per-month limit. If you set aside a chunk of money, then that’s all you have and that’s it – no more, no less. I did exactly this.

    2)      Whatever you sign up to, you do it. Make sure you’re not signing up for a 3-year course. You want it all and you want it now – Fuck the “drip-feed” where they give you a pinch of content every week – run like hell.

    3)      You read the books, watch the videos, you do the exercises, you follow along like your life depends on it. You read the material three times. You think about it while you’re peeing, you think about it while you’re shitting, you think about it while you’re fucking… And when you’re done peeing, shitting and fucking around, you DO *SOMETHING*.  You carry a notepad and jot down ideas, and then sit down and do them sequentially.

    4)      After you’ve assimilated a couple of these, being books, video courses or whatever, you STOP. Yes, you STOP. You now know everything the guru courses can teach you – now you need to talk to people wherever they may be. At this point, guru shit is likely to be a giant waste of time.

    5)      An EXCELLENT source of information, training and tips are the little “marketing guides” blogs put up to entice you to sign-up to their mailing lists – Some blogs put up these guides without the mailing list sign-up – these are usually even more valuable. If it’s a list that goes out every week or more often than that, you can bet your ass that person is trying to cash in on you – IGNORE. If it’s a list that goes out every time there is a blue moon, chances are high whatever it is they’re sending is worth at least reading the e-mail. Don’t know where to start? Start here on my post about Uber-Affiliate’s Marketing Guide updated for 2010 and its links.

    6)      Do not fall for the idea that its ok for a blogger or guru to monetize their time on the blog or “marketing guide” by plaguing it with paid plugs and affiliate links. It creates a three-way conflict of interest where you –the reader- is the only possible loser – just move on, there are plenty of other sources of the same information out there. And no, just because everybody does it, doesn’t make it any less risky for you to trust “incentivized” opinions.

    7)      Skip guru blogs for the most part and head for the real people. Take a peek at their posts – These are the blogs that will give you the best tips, most useful tools and best pointers. Who are these bloggers and blogs? Look at my list of recommended affiliate marketing blogs – Those bloggers will give you the scoop. Others will scoop you up and wring you dry.

    Recap for Alzheimer’s and ADHD: Stop buying guru shit, read the blogs on my recommended list and the guides I linked from my post on Uber-Affiliate’s Marketing Guide updated for 2010. The rest is blood, sweat and tears.

    Now go sweat, bleed and cry!

     
    • Dude 12:06 pm on November 9, 2010 Permalink | Reply

      Thanks, that pretty well clears it up for me. This is more than most IM’s will say. Most of them just say that all guru products are crap and don’t get any further into the explanation.

      I think I’m starting to get it though. Nobody can really tell you what to start a business in. This you have to think for yourself. Same with IM.

      • Slave Rat 7:48 pm on November 9, 2010 Permalink | Reply

        You’re welcome – Its not all bad and not all good. If you wade into my posts you’ll see I went into the ShoeMoney System which was a total waste – I also got my hands on List Control 2 that was useful… I went through a lot of the trainings offered by PPCBully in their videos and VIP videos, even went through the videos from Zero Friction Marketing (bleah), the books for AffiloBlueprint… Don’t think for a minute that I dropped $2K for list control or such sums; I’m not that nice or naive. That post pretty much sums it up, though. It all depends on where you start, and regardless of where you start, after a very base competence level none of it will be worth your time.


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  • NegBox 6:34 pm on November 3, 2010 Permalink | Reply
    Tags: , Screwed   

    How to Avoid Getting Screwed by Internet Marketing Douchebags 

    Practical checklist to spotting internet scammers trying to fleece internet marketers.

    The only thing you need is a bit of an ability to read your own emotions and this handy list. Don’t surf without it!

    You know you are about to get scammed when:

    • You feel you’re going to lose out if you don’t do something now.
    • You are told how much the “free stuff” you get is “really” worth.
    • The offer is for a really short limited time (less than two weeks) and it is stated up-front.
    • The product is “closed” and there is a waitlist.
    • E-mails from the person contain your first name even though you’ve never met them.
    • You can’t believe the amount of good stuff you’re going to get for such a low price.
    • The price ends with the number “7”, for example: $37, $77, $197, $297.
    • As you’re making the purchase, you are offered something additional you didn’t even know was available when you started the purchase process – Sometimes free on trial basis.
    • There is a flashy video on the website – it has really cool animations that look like a Hollywood movie.
    • You are told how many of the product, seats, or promotions are available.
    • There was an error (doesn’t matter of what or whom) and now as ‘compensation’ or ‘grandfathering’ you’re entitled to something – like a discount or a bonus product.
    • The website has the look and feel of a Squeeze Page (RUN!)
    • The product website has more than four or five pages of information to scroll down and read.
    • The website has any sort of anxiety questions like “How would you feel if your neighbor became rich with this and you didn’t?”
    • There is a photograph of a product box or a bounded book, meanwhile the product is a book in PDF format, a piece of software, or access to a website with videos.
    • The ‘lessons’ will take place over time, even though they are not really live.
    • The Salty Droid talked about it.
    • You’ve won something, even though you made no effort to win it (pushing a button does not constitute effort).
    • You’ve found the answer to all your problems.
    • The product allows you to get big rewards with very little effort.

    Now, now… Many legit products will show up with one or two from this list of shame. Simply put, if you hear good things from your friends, then it doesn’t matter what the site looks like. If you don’t hear anything other than hype, hope and expectation – close your wallet, make a note and come back to the site in a month – if you still want it a month later, get it… Or search… Whatever floats your boat.


    # You’ve won something, even though you made no effort to win it.

    1. You’ve found the answer to all your problems.

     
    • Dude 4:28 pm on November 4, 2010 Permalink | Reply

      So if 95% or whatever of the “gurus” are selling bullshit. Then maybe someone can come out and do real reviews to point out the 5% which are legit and actually helpful. I can’t say I have seen anyone do that. Of course, you can’t find a bad review on anything selling through Clickbank via a Google search. Hell, that would be revolutionary.

      • Slave Rat 5:42 pm on November 8, 2010 Permalink | Reply

        Dude, love your comment about Google – It makes them a farce, really – You are right you can’t find a single normal non-paid review of ANY ClickBank product. … BTW, your comment spurred the next blog post – there you have it. Thank you!

    • Paul 1:36 am on November 13, 2010 Permalink | Reply

      Excellent post. I always struggle with the negative comments about how “Program X isn’t worth $297” or “stay away from Program Y; it’s all useless information.” Sure, there are crap programs out there that were designed and built to do nothing but pad someone’s pockets. I get it. But to blame the program when magically your bank account didn’t grow…not so much.

      The other thing that’s typically missed is that not every program is right for every person at that point. They’ll buy it because they’re squeezed into it but can’t spare 30 minutes a day for the next month to even get it running. So in 30 days they look back and say “that was worthless, the program sucks”. Not really – if they would have devoted some time to it maybe they’d have gotten something. Right product…wrong time.

      • Slave Rat 6:42 am on November 14, 2010 Permalink | Reply

        One interesting bit of info from “Guru” Frank Kern in his List Control was that something ridiculously small like less than 10% of people make it to the last “modules” of the trainings – usually they stop 1/3rd of the way through and then they show up at his in-person gathering.
        Its also hard for people to stay away from these programs when they are pitched so hard… I mean, come on, you really think making a good video is going to save your sorry ass if you have nothing else going? Of course not – there’s nobody on this planet you can stop cold on the street, ask them that question and they’ll say yes – NOBODY. The way these prospects get literally ‘marinated’ in the hype spun out is pretty bad. Then again, perhaps the biggest lesson to the IM-Guru-product buyer is: Do as I do, not as I say.


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