That right there is a powerful agent of positive change. The power lies in SAYING that phrase and seeing how silly your stories sound.
“That’s My Story, and I’m Sticking to It”
That’s the phrase I began chirping every single time I said – or heard someone tell me- something that sounded even a tiny bit like a whim, hidden excuse or faulty reasoning. I decided to start doing this after reading “All Marketers Are Liars” for the fourth time and thinking about our everyday stories for a long time.
I thought this would be a good way of explaining the stories of marketing, by making folks notice their everyday actions and how they put stories around it – even stories that made no sense at all.
It worked wonders. My entire family laughed – and laughs. They all now chirp it back to me and make everyone conscious of why we do what we do.
In action it looks like this:
Wife: “If it was warmer, we’d be out jogging”
Me: “Yep, that’s my story and I’m sticking to it!”
Me: “I’m gonna get a Wii for Christmas… It has really nice games *FOR THE KIDS*… and that’s my story and I’m sticking to it”
Kids: “I love Cheerios, they’re good for your heart”
Me:” That’s my story and I’m sticking to it!”
Wife: “I really need these boots for the winter so my feet don’t freeze… That’s my story and I’m sticking to it…” (while rearranging 50 other pairs of boots in the closet)
Its really nice to see a whole new level of consciousness in everyday living – lifting the veil of the little stories we tell ourselves to justify doing what we’re doing.
It separates reality from the story and makes YOU accountable for doing whatever you are doing – it takes the story out of the picture, as an optional mental masturbation, and puts you back in control.
I firmly believe everything is optional – there is not one single thing you have to do. Sure, there are risks, consequences, rewards, whatever… Yet nothing is mandatory. These little stories we hear on TV or from other people and then we tell ourselves give us quick ways to deceive ourselves. We live out the lies we tell ourselves. Kill the lie. Then dissect it and take a look at its guts.
If you’re a marketer, you then take that dead, dissected lie, you stitch it back up, and you sling it out into the world as a marketing piece:
“Newsflash: In Winter, consumers stop going to the Gym and turn to Acai Berry Detox to combat Holiday Weight Gain”
“Get a Wii for the Kids for $25? Only at Bidiot.com!”
“Free Heart-healthy Cheerio Samples. Enter your e-mail (and entire medical history)”
“You’ve won free UGG Boots! Just claim your prize in the next two minutes by entering your cell phone number in the next screen!”