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  • NegBox 7:01 pm on August 12, 2010 Permalink | Reply
    Tags: CPA, Offers, , Value Chain, Zip   

    Escalating the Value Chain 

    Disclaimer: Before anyone thinks I’m the King of CPA, don’t be mistaken – I’m nobody and still trying to walk.¬† But I can smell short-sighted fools a mile away.

    Why are you promoting a Zip Submit? Why are you promoting that eBook? Why are you promoting X?

    The dumb answer: “To make money”

    The smart answer: “To figure out how to make money”

    If you’re not actively figuring out how the next link in the chain is making money off of your actions, and intend to take over the next link as soon as you understand your current part and the next link’s part, then you’re wasting your time and should be looking elsewhere for something you can expand vertically – not just horizontally.

    Ever take the time to see what the hell happens after you buy a snuggie via an affiliate marketer online? How about taking the time to follow an e-mail submit and see what happens and what offers are behind it? Work out the math?

    You don’t even have to dream up a fake names or addresses anymore.: Try the Fake Generator.

    Of course you’re not about to create an Auto Insurance company, but take a peek. Is it really Geico? You’d be surprised at the incredible number of intermediaries. Imagine instead of taking your commission for the silly submit, adding the $$$ for all brokers in the middle. Couldn’t you later offer your own Submit offers to the networks?

    Maybe this is obvious.. I haven’t seen people comment on this anywhere, really…

    I’ve spotted several instances of offers on networks that payout for example $120 for a Business Opportunity (might cost the consumer $500 over several months, or it might be an aggregate or lifetime-value calculation), then someone builds a fake blog landing page and puts it up as an offer that pays out $50 per person that signs up to the $120 Business Opportunity offer I just mentioned. Looking at the blog or the offer individually doesn’t give you a clue what’s going on, until you realize these are indeed not the same business – these are different companies and different people both with offers on the market, one encapsulating the other and while not really skimming off the top, adding some value – after all, the buy rate from the flog is probably higher than sending cold traffic straight to the offer.

    Or you’ll see lead generation in the insurance industry, with a payout of $15. Then there is a Zip submit with a payout of $2, which when activated leads to a page that shows the visitor three insurance offers from other affiliate networks – those same offers you can get for $15.

    Do you see the value chain?

    Its not about driving the traffic straight to the ultimate destination. You could, but it won’t work. Its really about building the entire road that takes your customer/lead there, and keeping all the money along the way.

    You have to learn how to walk before you can run… You have to learn how to market the stuff at the bottom before you can move higher in the chain…. By the same token, you’re not going to learn how to walk by picking your nose, and you’re not going to move higher in the chain by promoting things you can’t replace the next link with yourself.

    This is something to think about next time you’re picking offers to promote.

     

  • Gratuitous Eye Candy




  • NegBox 4:07 pm on August 6, 2010 Permalink | Reply
    Tags: 360, Arcade, , LIMBO,   

    Enter LIMBO 

    It was a dark and stormy night… I couldn’t sleep.. It was 2:00 AM.. The house was quiet. I went downstairs and fired up the Xbox 360. My favorite game, Fable 2, had lost its luster… Then I saw it… Limbo…Available for Download.

    Limbo is an amazingly creepy, gruesome and fun platform puzzle game. I’ve played it to the end – only 5-6 hours – but I made sure I only played it at night. The atmosphere of the game is simply amazing, the sounds draw you in, and the gruesomeness of some of the parts… Well… Makes it interesting – It did take me a while to get comfortable (and not have my heart jump) with the little boy getting decapitated, impaled, crushed, electrocuted and eviscerated so frequently.

    This is really a very unique game – and the atmosphere of shadows, shades, and despair it creates is amazing. Check it out.

    IGN did a nice video review of Limbo


    A few screenshots:


    This part is one of the most fun... The letters of the HOTEL sign start falling as you climb on them, shooting sparks everywhere



    Itsy-bitsy-spider climbed up the water spout... Itsy-bitsy spider ate the little boy... Down came the rain and washed the boy out...



    That's gotta be the river Styx



    Is he the lost son of Indiana Jones?


     

  • Gratuitous Eye Candy




  • NegBox 8:28 pm on August 3, 2010 Permalink | Reply
    Tags: Contest, Internet University, , Ryan Gray, Super Affiliate Twins   

    Learn Internet Marketing 

    Last week I joined the Super Affiliate Twins’ Internet University.

    I have to say I’m impressed. Very positively impressed.

    Ryan and crew are all over the forums giving good solid advice and literally shepherding folks along.

    When they say that they teach all this about internet marketing, they aren’t joking – All the modules are up and you can get access to it for a one-day $5 trial or just go for the monthly membership.

    The best part¬† is that they’re small... That probably won’t last very long. The second best part is that it shows that Ryan and the crew are interested in seeing folks succeed. Its not common to see an abundance mentality at work in such a competitive landscape.

    Abundance Mentality: Stephen Covey coined the term abundance mentality or abundance mindset, a business concept in which a person believes there are enough resources and success to share with others. It is commonly contrasted with the scarcity mindset, which is founded on the idea that, given a finite amount of resources, a person must hoard their belongings and protect them from others. Individuals with an abundance mentality are able to celebrate the success of others rather than be threatened by it.
    A number of books appearing in business press since then have discussed the idea. The abundance mentality is believed to arrive from having a high self worth and security, and leads to the sharing of profits, recognition and responsibility.

    I felt the University paid for itself in just watching one of the videos they’ve put out. I watched the PPV video about five times. It comes with survey-style landers, normal landers, reference of PPV networks. There are NO affiliate links on the stuff linked to. Really everything you need and the instructions on video – I mean, if I can’t figure it out with that, I should probably stick to flipping burgers. Someone put a lot of thought into this.

    They are now starting a contest on PPV marketing (yup, there’s still time to join the contest) – The contest is designed to teach the ropes of PPV marketing by starting out with a simple Zip/eMail submit Direct-linking campaign, learning to set it up and optimize it to get it profitable. Ryan is posting step-by-step videos on doing everything, and folks are sharing their campaigns. To keep it competitive the only thing we’re not disclosing is the target URLs.

    What’s the Prize? … Does it matter? I would do the same if it was a lollipop or a Ferrari – The true prize is the EXPERIENCE, the Knowledge and who knows, maybe a friend or two – the rest is anecdotal.

    I do feel pretty lucky to be a part of the contest as it unfolds – It is *exactly* what I want to learn and done in a great way – Plus Ryan and folks answer questions in a very straightforward manner, holding nothing back and really guiding folks.

    Really great work on the part of Ryan and team, and I have to thank Mike for egging me to join up.

     
    • Mike Chiasson 11:23 pm on August 3, 2010 Permalink | Reply

      Haha I am going to laugh when we are all geared up for the contest and then next week we are all asking for discounts on the membership since we blew all our cash on campaigns!
      My recent post Fully Revealed Campaign – Making Money on DirectCPV

      • Slave Rat 1:13 am on August 4, 2010 Permalink | Reply

        Dang, man… Are you sure that’s the way its supposed to work? I’m going to get my burger-flipping spatula ready, and go apologize back at the drive-thru.

    • Justin Dupre 10:21 am on August 4, 2010 Permalink | Reply

      o_O nice Gratuitous Eye Candy section!

      • Slave Rat 3:35 pm on August 4, 2010 Permalink | Reply

        I say, if you can’t give them great stuff to keep them coming back, throw in some tits and ass and see what happens. Just like at tradeshows!


  • Gratuitous Eye Candy




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