Updates from August, 2010 Toggle Comment Threads | Keyboard Shortcuts

  • NegBox 4:13 pm on August 24, 2010 Permalink | Reply
    Tags: Advertising, Networks, Sources,   

    Ultimate List of Traffic Sources 

    In the neverending quest for traffic, I bumped into a great list of traffic sources compiled by Edward from http://3things.be which I promptly proceeded to rip, massage, sort and post. Probably the best part of the list are Edward’s one-line comments on each source. Check out the ultimate list of traffic sources.

    Check out Edward’s blog – I got a good laugh from his Twitter badge:

     
    • Justin Dupre 9:29 am on August 31, 2010 Permalink | Reply

      Edward’s blog sure has many great sources from traffic. Great stuff!


  • Gratuitous Eye Candy




  • NegBox 3:50 am on August 24, 2010 Permalink | Reply
    Tags: Bias, Loss Aversion, TED,   

    Exploiting and Avoiding the Fear of Loss 

    This video from a TED Talk by Laurie Santos is genius – it talks about one of the linchpins of high-pressure sales: Loss Aversion.

     


    In a nutshell – “People’s intuitions about how much risk to take varies depending on where they started with.”

    I really found it interesting to learn that loss aversion is relative to the starting point of the game. The game being the point at which you have to start deciding.

    Yes, we all know people want to minimize loss, and we do know people want to minimize loss in disproportion (much more) to how much they want to achieve gains. What this presentation added was two things:

    1. The knowledge that this drive cannot be easily overcome
    2. The knowledge that the most effective strategy would be to give you something you have to spend – with the choices for spending being either safely lose a certain amount or in a risky no-loss/multiple-loss fashion.

    This is exactly what happens to, among tons of cases Laurie mentions, homeowners whose homes have depreciated below the purchase value: They are most likely to take the no-loss gamble and hold on to the shack instead of the known loss and cut their losses short.

    Can you use this knowledge in your daily marketing? Well, how much more explicit can this get?

    Interesting thought: Do you make these same mistakes when running your Internet Marketing campaigns? Do you take unwarranted risks in attempts to prevent a loss?

    I must not fear.
    Fear is the mind-killer.
    Fear is the little-death that brings total obliteration.
    I will face my fear.
    I will permit it to pass over me and through me.
    And when it has gone past I will turn the inner eye to see its path.
    Where the fear has gone there will be nothing.
    Only I will remain.
    Bene Gesserit Litany Against Fear

     

  • Gratuitous Eye Candy




  • NegBox 8:17 pm on August 23, 2010 Permalink | Reply
    Tags: , Office   

    Microsoft Office 2010 is Office 2007 Renamed 

    Two lessons on “tooling”:

    1. Too many tools will make your problem worse, not better
    2. Sharpen the tools that you do have and are being useful

    I do put my brain within the definition of #2 above – I try to take good care of it, sharpening it if you will, and avoiding needless “damage”…

    Anyway, Back to Office 2010. I use PowerPoint, Word and Excel on a daily basis – big time. I have a neural link to these tools – I think and magic just happens.

    Yesterday I decided to buy the upgrade from Office 2007 to Office 2010.

    After a day of use I can honestly say there is no fucking difference between 2007 and 2010. What a way to wallpaper Wily E. Gates’ mansion. Can you imagine any other place where you can continue to sell a shitload of the same crap you were selling three years ago, slap a new sticker on it and pass it for new?

    Uhhh.. Hello, FTC, Champion of the poor, witless and innocent, where are you when we really need you? Chasing bloggers again? Flushing your colon with berry juice? Seriously?

     

  • Gratuitous Eye Candy




  • NegBox 7:12 pm on August 21, 2010 Permalink | Reply
    Tags: Filtered Clicks, ,   

    Retargeting PPV Pop-ups 

    Repeat PPV pop-ups from the same IP address seem to correlate (at least at a glance) with a drop in conversions and a dip in ROI. In other words: As days roll by I find myself spending on repeat pop-ups to people that didn’t bite the first time around, and they haven’t been chugging any of Morpheus’ blue pills either, so I’m wasting my money. Take a look at these two graphs – The first one is the Repeat clicks – The definition of repeat here is “coming from the same IP during the last 24hs” – which is leaving out repeat IPs hitting 25 hours later or two days later. I’m betting after running for any significant length of time this adds up fast. The second graph is the ROI for the same period.

    Prosper 202 Filtered Clicks Snapshot

    ROI

    I tried to avoid repeats by tweaking the settings on the ad network – which seems to work for a time, and more or less randomly for me.

    So here’s a thought… Stick a cookie in their machine as they pass by and read it back when they’re coming in to create a sequence of landers/ads/offers that you can take the person through. Instead of trying to pull a one-hit-wonder, how about presenting them with escalating offers? Or how about switching to another niche?

    Interesting idea. It isn’t full-on retargeting – its still an interesting idea that could lengthen the life of a campaign.

     
    • Joseph 11:21 pm on August 21, 2010 Permalink | Reply

      Great idea but Executing this must be difficult?

      • Slave Rat 4:20 am on August 22, 2010 Permalink | Reply

        Joseph… Clearly, I’m not a genius here. Later in the afternoon it hit me that I’ve actually seen this before – I just didn’t pay attention since I thought it was just a fancy way to split-test.
        Doing this is dead-easy from the technical point of view. Just search for “cookie landing page rotator”. Barman from PPC.BZ posted a really nice one over at PPVPlaybook (membership required, not an affiliate link).
        Barman’s script can not only walk through a sequence of landers, it can also walk through a sequence of multiple sets of landers. Sounds confusing – essentially if you configure it right, it allows you to split test your sequence of landers; So if you have three for the first step, four for the second step, and two for the third step it will walk through the steps and randomly chose a lander from that set/step. That way it does both things at once – advances a sequence and split-tests it.
        The wizardry comes in building/choosing the right landers to put in sequence.


  • Gratuitous Eye Candy




  • NegBox 5:53 pm on August 19, 2010 Permalink | Reply
    Tags: StatsRemote   

    StatsRemote 

    Found a nifty little app called StatsRemote that can keep track of dozens of advertising as well as affiliate network accounts. By what I read this tool is pretty popular in the Adult webmaster industry.


    The functionality is limited to overall stats, the price is around $30 a month. In a nutshell, it gives you a birds-eye view of your money going in and out (AKA: Cashflow) plus a projection for the entire month month/year and some stats. It doesn’t do SubIDs and I don’t think it can help optimize much – but its sure nice to see how big a hole I’m putting on my budget. It has an INCREDIBLE list of supported platforms – and they do work – If nothing, that list is worth a look simply because it acts as a directory of working shit by type – For example if you are looking at getting more traffic then their pruned list is pretty good, just as well if you suddenly fancy a bit of gambling.

     

  • Gratuitous Eye Candy




  • NegBox 2:58 pm on August 18, 2010 Permalink | Reply
    Tags: Multichannel, Old Spice,   

    Creativity and Asking the Right Questions 

    The billion-dollar creativity spark happens in the first 30 seconds of this video – Specifically from 0:12 to 0:28. This is Wieden+Kennedy’s agency recap of the Old Spice campaign.

    Really brilliant from many angles – They reverse-engineered the behaviors that were not working for them and targeted their weak areas. Think about this for Affiliate marketing – Who decides what, why and how before proceeding with a transaction?

    Shout-out to ShockMarketer where I saw the ad and then AdverBlog where I saw the recap.

     

  • Gratuitous Eye Candy




  • NegBox 2:44 am on August 17, 2010 Permalink | Reply
    Tags: Corporate, , Douchebag, Lingo, Suck   

    How to Talk Like a Corporate Drone 

    If you’re heading towards the corporate ranks, grab this Douchebag Dictionary and memorize it. You’ll be a corporate douchebag in no time at all!

    Every area of life has its own lingo… The cube farm is no exception.

    Here’s an excerpt:


    Elevator Pitch

    Unsucked: Overview or summary.


    Hard Stop

    I want to make sure we cover everything we need to in this meeting, but I have a hard stop at two p.m.

    Unsucked: Another meeting or obligation.


    Rightsize, Rightsizing

    Due to rightsizing, we’ll be eliminating 50% of the department. We still have the same deliverable targets.

    Unsucked: Layoff.


    Skull Session

    There’s a marketing team skull session tomorrow on the fallout from having Mel Gibson as the celebrity spokesperson for the new product line.

    Unsucked: Meeting.


    Social Media Strategy

    Here’s a ten-step guide to developing a killer social media strategy for your company.

    Unsucked: Typing into text areas.


    Synergy

    We are actualizing synergy amongst team members directly related to the project.

    Unsucked: Working together.


    If you are really headed to cubefarm, here’s a video sneak peek at life behind the suit: Endless conference calls.

     

  • Gratuitous Eye Candy




  • NegBox 4:50 pm on August 15, 2010 Permalink | Reply
    Tags: Bidding, CPV, ,   

    LeadImpact Bid Increase of $0.0001 – Good or bad? 

    Call me dumb, but I just realized I can increase my bid by $0.0001 and outbid 30% of competitors on higher traffic URLs. Take a look at this screenshot…

    URL Competition Bidding at LeadImpact

    I was really trying to figure out a way to “mark” some URLs when I noticed I could do this…

    It does seem to push down the other advertisers in the queue – I am bidding on some URLs from two different campaigns and the $0.0001 increase keeps that campaign’s “rank”, but pushes the others one rank lower.

    Does this drive more traffic? Sooner? I’m not really sure. I noticed that even though you may be ranked 10th on a URL, you’ll still get traffic from it. When does LeadImpact show the ads for a lower bid, when frequency cap is reached?  That way the person doesn’t see the same pop-up over and over? What is a bit confusing is that pop-ups don’t happen *that* often – So who is managing to trigger the tenth pop-up within 24 hours on a particular URL? Might it make sense to not even bid on a keyword where you rank so low?

    Questions, questions, questions…

     

  • Gratuitous Eye Candy




  • NegBox 7:19 pm on August 13, 2010 Permalink | Reply
    Tags: Focus, Goals, Mind Jiu-Jitsu   

    Goals and Staying Focused 

    With so many distractions in life, it is very hard to stay focused on what you are trying to accomplish and a whole lot easier to just coast through life.

    Here’s my litte strategy…

    Every single time I do something I ask myself “How does this help me…<insert goal here>” .. Use your brain here, you’re not a machine – You likely have multiple goals, and often conflicting ones: Make $1K a day, Spend Quality time with family, Connect with friends, stay healthy. You know what category everything you do might fall on – When you catch yourself doing something that either doesn’t fall into any of the major categories of what you’re trying to do, chances are you don’t need to be doing it…

    The hardest part is when you’re doing something that might fall into one of the activities you need to do for your goals… You might be reading a blog, like this one… Then ask yourself “How does this help me reach $1K a day?” be honest and if the answer is “It doesn’t”, you just close the browser, put the iPad away and just go do something that does help you.

    That’s my little secret to actively balance family, work, and social life instead of just letting the pieces fall where they may.

     

  • Gratuitous Eye Candy




c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
l
go to login
h
show/hide help
shift + esc
cancel