In the neverending quest for traffic, I bumped into a great list of traffic sources compiled by Edward from http://3things.be which I promptly proceeded to rip, massage, sort and post. Probably the best part of the list are Edward’s one-line comments on each source. Check out the ultimate list of traffic sources.
Updates from August, 2010 Toggle Comment Threads | Keyboard Shortcuts
This video from a TED Talk by Laurie Santos is genius – it talks about one of the linchpins of high-pressure sales: Loss Aversion.
In a nutshell – “People’s intuitions about how much risk to take varies depending on where they started with.”
I really found it interesting to learn that loss aversion is relative to the starting point of the game. The game being the point at which you have to start deciding.
Yes, we all know people want to minimize loss, and we do know people want to minimize loss in disproportion (much more) to how much they want to achieve gains. What this presentation added was two things:
- The knowledge that this drive cannot be easily overcome
- The knowledge that the most effective strategy would be to give you something you have to spend – with the choices for spending being either safely lose a certain amount or in a risky no-loss/multiple-loss fashion.
This is exactly what happens to, among tons of cases Laurie mentions, homeowners whose homes have depreciated below the purchase value: They are most likely to take the no-loss gamble and hold on to the shack instead of the known loss and cut their losses short.
Can you use this knowledge in your daily marketing? Well, how much more explicit can this get?
Interesting thought: Do you make these same mistakes when running your Internet Marketing campaigns? Do you take unwarranted risks in attempts to prevent a loss?
Two lessons on “tooling”:
- Too many tools will make your problem worse, not better
- Sharpen the tools that you do have and are being useful
I do put my brain within the definition of #2 above – I try to take good care of it, sharpening it if you will, and avoiding needless “damage”…
Anyway, Back to Office 2010. I use PowerPoint, Word and Excel on a daily basis – big time. I have a neural link to these tools – I think and magic just happens.
Yesterday I decided to buy the upgrade from Office 2007 to Office 2010.
After a day of use I can honestly say there is no fucking difference between 2007 and 2010. What a way to wallpaper Wily E. Gates’ mansion. Can you imagine any other place where you can continue to sell a shitload of the same crap you were selling three years ago, slap a new sticker on it and pass it for new?
Uhhh.. Hello, FTC, Champion of the poor, witless and innocent, where are you when we really need you? Chasing bloggers again? Flushing your colon with berry juice? Seriously?
Repeat PPV pop-ups from the same IP address seem to correlate (at least at a glance) with a drop in conversions and a dip in ROI. In other words: As days roll by I find myself spending on repeat pop-ups to people that didn’t bite the first time around, and they haven’t been chugging any of Morpheus’ blue pills either, so I’m wasting my money. Take a look at these two graphs – The first one is the Repeat clicks – The definition of repeat here is “coming from the same IP during the last 24hs” – which is leaving out repeat IPs hitting 25 hours later or two days later. I’m betting after running for any significant length of time this adds up fast. The second graph is the ROI for the same period.
I tried to avoid repeats by tweaking the settings on the ad network – which seems to work for a time, and more or less randomly for me.
So here’s a thought… Stick a cookie in their machine as they pass by and read it back when they’re coming in to create a sequence of landers/ads/offers that you can take the person through. Instead of trying to pull a one-hit-wonder, how about presenting them with escalating offers? Or how about switching to another niche?
Interesting idea. It isn’t full-on retargeting – its still an interesting idea that could lengthen the life of a campaign.
Slave Rat and Joseph are discussing. Toggle Comments
Found a nifty little app called StatsRemote that can keep track of dozens of advertising as well as affiliate network accounts. By what I read this tool is pretty popular in the Adult webmaster industry.
The functionality is limited to overall stats, the price is around $30 a month. In a nutshell, it gives you a birds-eye view of your money going in and out (AKA: Cashflow) plus a projection for the entire month month/year and some stats. It doesn’t do SubIDs and I don’t think it can help optimize much – but its sure nice to see how big a hole I’m putting on my budget. It has an INCREDIBLE list of supported platforms – and they do work – If nothing, that list is worth a look simply because it acts as a directory of working shit by type – For example if you are looking at getting more traffic then their pruned list is pretty good, just as well if you suddenly fancy a bit of gambling.
If you’re heading towards the corporate ranks, grab this Douchebag Dictionary and memorize it. You’ll be a corporate douchebag in no time at all!
Every area of life has its own lingo… The cube farm is no exception.
Here’s an excerpt:
Unsucked: Overview or summary.
I want to make sure we cover everything we need to in this meeting, but I have a hard stop at two p.m.
Unsucked: Another meeting or obligation.
Due to rightsizing, we’ll be eliminating 50% of the department. We still have the same deliverable targets.
There’s a marketing team skull session tomorrow on the fallout from having Mel Gibson as the celebrity spokesperson for the new product line.
Here’s a ten-step guide to developing a killer social media strategy for your company.
Unsucked: Typing into text areas.
We are actualizing synergy amongst team members directly related to the project.
Unsucked: Working together.
If you are really headed to cubefarm, here’s a video sneak peek at life behind the suit: Endless conference calls.
Call me dumb, but I just realized I can increase my bid by $0.0001 and outbid 30% of competitors on higher traffic URLs. Take a look at this screenshot…
I was really trying to figure out a way to “mark” some URLs when I noticed I could do this…
It does seem to push down the other advertisers in the queue – I am bidding on some URLs from two different campaigns and the $0.0001 increase keeps that campaign’s “rank”, but pushes the others one rank lower.
Does this drive more traffic? Sooner? I’m not really sure. I noticed that even though you may be ranked 10th on a URL, you’ll still get traffic from it. When does LeadImpact show the ads for a lower bid, when frequency cap is reached? That way the person doesn’t see the same pop-up over and over? What is a bit confusing is that pop-ups don’t happen *that* often – So who is managing to trigger the tenth pop-up within 24 hours on a particular URL? Might it make sense to not even bid on a keyword where you rank so low?
Questions, questions, questions…
With so many distractions in life, it is very hard to stay focused on what you are trying to accomplish and a whole lot easier to just coast through life.
Here’s my litte strategy…
Every single time I do something I ask myself “How does this help me…<insert goal here>” .. Use your brain here, you’re not a machine – You likely have multiple goals, and often conflicting ones: Make $1K a day, Spend Quality time with family, Connect with friends, stay healthy. You know what category everything you do might fall on – When you catch yourself doing something that either doesn’t fall into any of the major categories of what you’re trying to do, chances are you don’t need to be doing it…
The hardest part is when you’re doing something that might fall into one of the activities you need to do for your goals… You might be reading a blog, like this one… Then ask yourself “How does this help me reach $1K a day?” be honest and if the answer is “It doesn’t”, you just close the browser, put the iPad away and just go do something that does help you.
That’s my little secret to actively balance family, work, and social life instead of just letting the pieces fall where they may.