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  • NegBox 3:03 pm on June 30, 2010 Permalink | Reply
    Tags:   

    How I Made $77 From One Sponsored Tweet 

    This has to be either some epic mis-targeting or something so brilliant I’ve fallen for it and haven’t noticed yet… I got paid $77 dollars via Sponsored Tweets to tweet about a car they’re promoting along with the new vampire movie.

    I cannot fathom the math these people did – my account is short of a thousand followers – but I do have ten times more followers than what I’m following. .. Well, whatever – $77 pays for all those Amazon Mechanical Turk followers I had added some months back. I feel kinda bad for the $52.62 CPC for the advertiser. I’m still trying to figure out if this is for real- Time will tell.

    Update: I’ve figured out how I did this… I was tired of getting $1 offers, so I went in and set my minimum offer price at $77… Someone evidently decided to take me up on my minimum price. I wonder what would happen if I set it to $777 now.

    Minimum Cost Per Tweet

    Minimum Cost Per Tweet

     
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  • NegBox 7:02 am on June 30, 2010 Permalink | Reply
    Tags: , AWS, Cache, , Cloud, , Plugins, S3, W3 Total Cache,   

    How to Accelerate your Site to Warp Factor 9.9 without paying $99 a month 

    Ever wish you could deliver web pages and graphics at blazing speeds without having to sell your firstborn?




    Before CloudFront Blog Load Times




    99% of the content of this blog is now speeding from Amazon’s CloudFront Content Distribution Network. Check the page source code – whatever comes from “cloud.negbox.com” is actually coming from a server at an Amazon location near YOU. Yes, YOU. Not me, not my hosting provider… You.




    After CloudFront Blog Load Times

    After CloudFront Blog Load Times




    I never thought I would set up my own little CDN in a few hours – I thought these things were hard as hell to set up. Amazon has made it incredibly simple, and you don’t have to pick up the phone to talk to any IT ‘tard. I basically muddled my way through. The really nice bit is that I estimate that for my 3GB of storage and an ungodly amount of traffic on this blog, the monthly cost I would pay for storage, transfer, etc would not exceed a coffee at Starbucks even when I double my realistic estimate. Yup, this is really cheap.

    Now imagine hosting your landing page and images on CloudFront. Wouldn’t that be sweet for the PPV mavens?

    Turns out Amazon has been offering for some time this service called CloudFront. If you’ve heard of Akamai (by far the biggest name in this field) and other Content Distribution Networks – you know what this is. They put the stuff in a redundant cloud close to the people that request the files. Theoretically if folks from Botswanahilii start requesting your pages, your pages start getting replicated to servers closer to Botswanahilii – That’s the gist of a CDN and I understand CloudFront follows it to some degree – not going to split hairs on this one.

    Signing up for Amazon Web Services is dead-simple. Setting up CloudFront is not for the faint of heart – it involved no coding, and can be done easily – but there is little in the way of user-level help screens – you get tons of help pages, but its all aimed at developers. Just do like me: Close your eyes, plug some values that make  sense and cross your fingers… You did it on every other test in school – this is no different.

    Amazon has a really nice web interface for all their web services… I’m not going to go into how awesome all their other services are – just check them out, they are awesome.

    If you’ve got balls of steel, you can follow my instructions:

    1 – Signup to AWS (Amazon Web Services) – Give them your billing info.

    2 – Go into the AWS interface, go to the tab labeled S3 and “Create a Bucket” any name is fine – if it gives you errors, try a more unique name. “Bucket” is probably taken.

    3 – Go into the CloudFront tab and “Create a Distribution” and give it the name of your blog, or your pet Iguana, don’t really matter.

    3a – Select download for the type (I really don’t know what the difference is – this is how I did it). On the “Origin” drop down, select the name of the bucket you created on step 2

    3b – On the CNAME field, put a subdomain you will be creating for this file distribution service. I chose “cloud” so in that field I put in “cloud.negbox.com” … The way NegBox is set up (no www) I could have perfectly well chosen  ”www” on CloudFront and could serve some static pages from http://www.negbox.com/index.html straight from CloudFront (note it doesn’t do “root” or document finding, so pointing your browser at the root of your CloudFront subdomain returns gibberish).

    4 – Go to your hosting provider’s DNS tool or your registrar’s DNS tool – Whoever is doing name resolution for you at the moment – and add a CNAME record. The Cname Record has only two pieces of information – One is going to be the name you want to redirect, in this case “cloud.negbox.com” the other piece of info is WHERE you want to redirect it to – that comes from the AWS interface – when you are looking at the CloudFront dashboard you can see your network’s line that says “Delivery Method, Domain, Comment, Bucket”. That domain name that is something like d87sdhs98.cloudfront.com is the second bit of info you need for the CNAME record.

    5 – You’re done. Sorta – Now you need to redirect traffic to the cloud.

    To get WordPress working with CloudFront I am using W3 Total Cache from Frederick Townes. I can’t even begin to explain what an AMAZING piece of software the W3 Total Cache plugin is. I am simply amazed it is free – he could charge in the hundreds for this piece of software. One hint, though – Don’t use the current distribution release – get the development build 0.9 from wordpres.org, this new release in the pipeline worked flawlessly with CloudFront.

    To really use the plug-in is going to take a bit of time to figure out and learn – but its amazing. It scans your site and uploads to the CDN the files it needs, it minifies and caches your pages an uploads the cached pages, updates your .htaccess, goes through all your posts and fetches any content you’ve linked to, brings it into the media library and then exports it to the CDN… In short, it won’t wipe your butt, but it comes pretty close.

    If you need some hand-holding, they actually offer support, installation and professional services… Or you could go dig into the much more exhaustive posts on how to use W3 Total Cache with Self-Hosted CDN from Udegbunam Chukwudi and his follow-up post – His post is about self-hosted CDNs, but still very useful.

    What does this all translate to? Well, this site loads about 40-50% faster when profiled with simple Safari tools. Yes, the women are coming faster at you.

    It also means I’m going to seriously think about how I use CloudFront to accelerate any landing pages, blogs, flogs, etc.

    Go forth and Accelerate!

     
    • Frederick Townes 10:31 pm on June 30, 2010 Permalink | Reply

      A great how to post. Thank you. :)

      • Slave Rat 4:32 am on July 1, 2010 Permalink | Reply

        Frederick, you’re a genius with your W3 Total Cache plug-in. Once I got the right version, I could not believe how simple it was to push everything to the cloud – and keep it updated automatically – plus the minification and cache. Hats off.

    • Mike Chiasson 12:28 am on July 1, 2010 Permalink | Reply

      Heh a good lil quick tutorial. I had thought about this a while ago, the benefits are obvious, but I never actually looked at the possible price. I know Dreamhost offers a really quick integration for their customers.

      A while back I wrote a post on how bad my analytics reported on my PPV traffic from my shared hosting plans. However on my dedicated server the load times are like 5-10x better and I still see a big fall out from what I’m actually paying for from what my analytics shows. So sometimes I’m not so sure that load times matter as much as we all think, people are getting faster at hitting that X on the pop up!
      My recent post Kicked From an Offer

      • negbox 4:50 am on July 1, 2010 Permalink | Reply

        Mike, for price check out their online calculator here http://calculator.s3.amazonaws.com/calc5.html Its very complete. Its in the same ballpark as any traditionally hosted solution for most intents and purposes – you're not going to rack up a $3000 bill unless you're running animoto.com – Which runs entirely (rendering and everything) on Amazon's cloud.
        I saw your post on the PPV view rates – I was thinking of you when I wrote about the PPV mavens. :) … This may be a dumb question, but… Are those analytics for PPV view rates javascript-based? If so I've heard its a good idea to compare to good ole AWstats and other log analysis tools.
        Speaking of BlueHost… Damn… I just Googled "Bluehost CDN"… They integratred CloudFront within four months of release and it is a push-button integration – not all this stuff I just did. I smell a trial migration coming at least for one site.

    • Udegbunam Chukwudi 8:32 pm on August 23, 2010 Permalink | Reply

      Thanks for the mention but do please edit the post ’cause my tutorial is for self-hosted CDN not CloudFront.

      Cheers ;-)

      • Slave Rat 9:29 pm on August 23, 2010 Permalink | Reply

        Thanks, I’ve updated the post. Really nice guide. Thank you again!

        • Udegbunam Chukwudi 12:07 pm on August 25, 2010 Permalink | Reply

          Hey what’s up? I just wanted to call your attention to the fact that your link back to my blog is till showing “how to use W3 Total Cache with Cloudfront from Udegbunam Chukwudi” as the anchor text. Do please change it to “how to use W3 Total Cache with Self-Hosted CDN from Udegbunam Chukwudi”.
          Thank you sir ;-) .

          P.S: Since you say you’ve already made the change do please clear your cache as I’m still seeing the old revision in my browser ;-)

          P.P.S: Your contact form ain’t sending mails from my end.

          • Slave Rat 5:24 pm on August 30, 2010 Permalink | Reply

            LOL.. Thanks for the tip-off. Fixed I believe!

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  • NegBox 7:52 pm on June 28, 2010 Permalink | Reply
    Tags: , , Comments   

    Blogging & Comments System 

    I prognosticate in-line commenting will soon be a standard feature  of most blogs.
    I prognosticate in-line commenting will soon be a standard feature of most blogs.

    Its a catch-22. If you have a blog with little traffic, like mine, you want folks to get what they came for fast and easy – so your homepage should be styled to give them what they want with minimum fuzz. That translates into lots of featured posts (all content visible on homepage).

    Now why would anyone leave a comment on a blog with little traffic like that? People are a little egocentric – why would they leave a comment when deep down they KNOW nobody but the blog owner is going to see it - To even leave the comment, the user has to go into the individual post page, and leave it there. For someone to see how clever that comment poster is, they would also have to go there – we all know that’s not going to happen. Why do you think Facebook works so well?

    We have Top Comments, Comment Luv, and Top Commenters, and Latest Comments plug-ins and widgets and shit… Well, how about just putting the damn comments where people can see them, Sherlock?

    When you post a comment on someone’s page on Facebook, it doesn’t just go on the page, it tells all YOUR friends about the fact that you posted some words of brilliant wisdom somewhere – and gives them a link. Disqus has the right idea on their commenting platform – What’s the point if folks don’t even get to it?

    Enter the in-line comment.

    If I could give my site visitors a can of spray-paint, I would.

    Anyway, enjoy the new quick-comment thing. Say hi to the Comment Monster when you see him. I wonder if I can use it for something elsewhere. I just had to have this developed – It was driving me nuts…

     
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  • NegBox 6:04 pm on June 24, 2010 Permalink | Reply
    Tags: Autoresponder, ,   

    Mailing Lists & Paying it Forward 

    I’m all giddy and excited – I’m sending out my first all-awesome-content e-mail to my awesome-o 4000 (I just had to) brand-spanking new mailing list of 16 subscribers!

    I’m not asking them to even click on anything… According to “The Gurus”, the ideal would be to have them click on a link to a video on my blog… The “Triangle of Trust” or something like that – reminds me of the ‘circle of trust’ from Meet The Parents. I’ll do that next time… We’re in roll-as-we-go mode since I just finished composing the e-mail and adding it to the responder series. I don’t have eternity to build a series before getting the site and list going… Dr. Kern apparently does everything via Broadcasts instead of responders – He forgets his mailing lists are his main ‘work’ – I need to be building for automation, with the added flourish here and there – my mailing lists are a money pit and time sink for me right now.

    I do wonder if the auto-responder is going to pick up and send “email #2″ that is supposed to go out “Three days after the first e-mail” even for people that signed up five days ago. Will it ‘catch them up’? I’ll soon find out since I have a test address inserted into the list – seemed like a good idea.

    UPDATE: The Answer is “Yes, it catches people up to speed based on their sign-up date”. Nifty!

     
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  • NegBox 6:07 am on June 24, 2010 Permalink | Reply
    Tags: CMO, Map,   

    Social Media Marketing Map 

    A useful Social Media map, courtesy of of CMO.com (CMO = “Chief Marketing Officer”). If you’re interested in getting traffic to your site, you go down the “Traffic to your site” column, find the green boxes, read the text in the box and look at the row you’re on to see what site its referring to. It also tells you what each site is good at, and what it sucks at, before you do something stupid like trying to get some SEO juice from Facebook, like I did a couple of weeks back.

    Click on the picture to enlarge, save it doing whatever works for you.

    Social Media Map 2010

    Map of Social Media by Marketing Task

     
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  • NegBox 4:55 pm on June 23, 2010 Permalink | Reply
    Tags: Toolbar, Wibiya   

    Wibiya Toolbar 

    Check the toolbar at the bottom of your browser window when you’re viewing negbox.com. That’s the Wibiya toolbar. What a stupid name for an awesome app – I keep misspelling it every time I want to go to their site. I had this thing running on another site for a year or two and its come a long way.

    Wibiya makes it really easy way for folks to mess with your site a little more. Its free, it has a truckload of features and “apps” you can add/remove, and even I can figure out how to use it.

    This will only be interesting if you’re running content-rich sites. It might help if you’re trying to convince Google your site doesn’t suck – by lowering the bounceback rate and increasing the time folks spend on your site…  What? You thought Google doesn’t know how much people spend on your site? They know what you’re going to have for breakfast tomorrow, and even how much salt its going to have.

    One tip if you use the toolbar on a site: Less is more.


     
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  • NegBox 8:04 pm on June 22, 2010 Permalink | Reply
    Tags: Fable, Gaming,   

    Fable 2 Banshees 

    One day I will go into how I play games and why I always cheat at videogames.

    I love sandbox-style games where you go wherever you want… Right now top of mind is Fable 2. Fantastic game – I think one of the best characters is a class of ‘monsters’ called the Banshee. The banshee has a raspy voice and will scream/whisper demoralizing phrases that strike at your heart. Some of my favorite phrases:

    Fable 2 Banshee and Children

    Fable 2 Banshee Sends Her Children Your Way While Screaming Demoralizing Phrases

    • “Did you know Rose didn’t die right away from that shot? No, she watched you fall through that window, heard as your body thudded against the ground and cried bitter tears before a final shot from Lucien ended her life.”
    • “Do you really think everything in existence revolves around you? This world will carry on without your parasitic presence.”
    • “Nothing you do means anything and when you die you will be forgotten.”
    • “You bring only despair to this world. It is better off without you.”
    • “What would Rose say if she could see you now? Do you think she would be proud? Do you think she would recognize the creature you’ve become?”
    • “The people you see, all the people you talk to, they are not real. You are alone in this universe. Terribly alone.”
    • “The prisoners of the Spire cry out your name. Where are you? Where is their Hero?”
    • “Could you do nothing to save your sister? Too weak to stop her death?”
    • “You still hear Rose’s death cry when you try to sleep at night, don’t you?”
    • “Think of all the time you’ve wasted fighting blame, when you could have been leading a normal life.”
    • “Rose would have done anything to protect you. She even gave her life, and what have you done about it? Nothing, nothing at all.”
    • “It is all over. After your death awaits the void. You will cease to exist completely.”
    • “Lucien laughs every night as he remembers that night in his study. He still keeps the gun with which he shot you and your sister.”
    • “You didn’t have the backbone to put Bob out of his misery.”
    • “Hammer still thinks her father’s death is your fault. One day she will betray you in revenge.”
    • “Your son/daughter hates you, he/she will get a blade in the night and plunge it through your heart.”
    • “Your husband/wife is cold and alone right now. Balverines will feast on his/her flesh.”
    • “Your son/daughter is so sweet, like honey. Last night when I visited your home, he/she screamed your name as he/she died.”
    • “Think about all the endless hours you’ve wasted playing this game. And for what? Nothing!”
     
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  • NegBox 4:03 pm on June 22, 2010 Permalink | Reply
    Tags: Clubbing, DJ, Drinking, Hedonism, Manilow, Music, Science   

    Split-Testing Nightclub Music Mixes & The Science of Hedonism 

    Some folks are simply fucking brilliant, like Yale Fox.

    The guy wrote Inside the DJ Booth: How A Disc Jockey’s Strategic Track Selection Can Enhance Experience, Foster Loyalty, and Boost Profits

    Talk about testing – this time the patterns of how people move and buy drinks in a club depending on the songs played – to balance fun and revenue. Brilliant.

    His blog is a journey of discovery – Did you know Barry Manilow had been WEAPONIZED? You give Aussies a spoon and they give you a tunnel, give them Manilow and they give you Armageddon.

    Interesting article on the Optimal Price for Drinks in Different Demographics. What also blew my mind was the existence of a Journal of Addiction that has been in publication since 1884.

    I certainly didn’t know that drinking bull pee could be beneficial for anything – but it seems Red Bull helps with the symptoms of Vodka intoxication… Well, some.. It makes you feel less drunk – but does it make the ugly chick in the corner look ugly again? Didn’t think so.

    Ah.. the science of Hedonism – bring it on!

    nside the DJ Booth: How A Disc Jockey’s Strategic Track Selection Can Enhance Experience, Foster Loyalty, and Boost Profits

     
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  • NegBox 2:15 am on June 22, 2010 Permalink | Reply
    Tags: , , Google Webmaster Tools, Googlebot,   

    How to Get Google to Index Your Site Once and for All 

    Here’s an idea I tried with Google that worked as far as I could tell… After two weeks of submitting my SEO site via their Webmaster Tools and sending them a good Sitemap.xml (plus the site had the sitemap where it belongs – its a WordPress site), the Google dorkheads were not indexing it – They were downloading the sitemap every couple of hours but telling me they had indexed something ridiculous like ten pages… Out of over a thousand.

    Here’s the bright idea: I noticed back in March that when you create and run an ad on AdWords, you get a visit by the Googlebots… They scan you, they score you and they do other unspeakable things. Here’s a screen capture of the Googlebots as they were scanning my site:

    GoogleBots Scanning my Site

    So I took a CSV file with a list of all my URLs and smacked it into the Adwords Editor, created a new campaign with ridiculously low CPCs and set it to run – Mind you I had to chop up the list since it seems I have some serious limits on my AdWords account, so I put about half the list into it… A few MINUTES later Google reported 747 URLs indexed! Coincidence? You try it and tell me.

     
    • Mike Chiasson 11:00 am on June 22, 2010 Permalink | Reply

      Heh now that you mention it this make sense. I had a few landing pages get indexed and I couldn’t figure out why. I have a domain I use a lot for PPV traffic and so I just will be like mikemaindomain.com/ppv1 and not worry about editing robots.txt since there will be no actual web links to the product. However a few of these got indexed and couldn’t figure out how. However I know I was running some adwords tests on them at some point.

      GREAT TIP though. Thanks for sharing!

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  • NegBox 7:55 pm on June 17, 2010 Permalink | Reply
    Tags:   

    WordPress 3 Released! 

    Wohoooo! WordPress 3 is now officially live! Lets see how many of my sites I can break with this! Check out the features Video below!

     
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  • NegBox 7:12 pm on June 16, 2010 Permalink | Reply
    Tags: Alexa, , WTF   

    WTF Alexa? 

    How does this wind up on Alexa?? Check this picture below. Its the content of an affiliate manager’s e-mail to an affiliate, smack in the middle of the Alexa page for that domain, on the “related search queries”… What.. The.. Fuck..?

    Click to Enlarge - WTF Alexa

     
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  • NegBox 5:49 pm on June 16, 2010 Permalink | Reply
    Tags: , StatsJunkie, , Tracking 202, w3ROI   

    Tracking Revisited – Looking for Suggestions 

    I’m out looking for a good PPC and general tracking solution (general as in: I’d love to track mailing lists too!).

    I have Tracking202… I use 202 Pro, which I understand Wes plans to discontinue in favor of self-hosted. I gotta say I’m not thrilled at all about 202. Is this really the best out there?

    Going to check out Statsjunkie, w3roi, and running a self-hosted 202 instead of 202Pro.

    If you have a suggestion here…. Pretty please share them.

     
    • joseph 10:04 pm on August 18, 2010 Permalink | Reply

      Check out bevomedia.com .

      • Slave Rat 3:24 am on August 19, 2010 Permalink | Reply

        Thanks for the tip. There’s a ton of stuff missing from P202 – specifically its hard to operate with it. It doesn’t reflect your PPV accounts at all (it not a feature) and it lacks any way to do things like tell it to ignore a particular keyword since you’ve remove it, or tag things so you can keep track of what you’re doing. I find myself writing down on a text editor the list of things to do, and sometimes doing it twice because I forget. I’m going to sit on the bench for a bit with BevoMedia, though – I cant’ be everywhere at once.

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  • NegBox 6:35 pm on June 15, 2010 Permalink | Reply
    Tags: Interactive, Jellyvision,   

    Jellyvision Turns Your Visitor’s Brain to Jelly 

    Don’t believe me… Take a look at Jellyvision’s un-believable samples. They make even the most boring stuff funny and entertaining.

    This is the complete opposite of the “no-control” video Mike mentioned last week.

    I have a feeling we’ll be seeing greater use of those very soon.

     
    • Mike Chiasson 1:59 pm on June 16, 2010 Permalink | Reply

      Was this the company you were mentioning before? I checked out a few of their videos and those are pretty nifty. They are good ideas but in reality not that hard to make some of the more simple ones (ie: Auto Desk). I agree though it would be an excellent way to drag someone through a lead gen signup.
      My recent post How Effective Are No Control Videos for Marketing?

    • negbox 3:36 pm on June 16, 2010 Permalink | Reply

      Yup, this is the one. Its a brilliant format – Interactive, and quirky. Extremely engaging.

      They say the porn industry is usually two years ahead, they might be right… I recently saw one for a site called "getiton.com" or something like that where there was a gal that would undress while asking you questions, lol.. Similar to this but not quite as refined.

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  • NegBox 5:20 am on June 15, 2010 Permalink | Reply
    Tags: , Newbies   

    Are Non-techie Newbies Doomed? 

    I can’t for the life of me imagine a complete newbie with little technical background trying to make money online… Not like this, at least.

    Seriously… What Shoe is trying to do with the Shoemoney System is laudable – Creating an approachable course. Now come on… How could a complete non-techie do this stuff?

    I spent the majority of the day setting up aweber on a site:

    1 – Getting the landing pages right – There’s the page when you sign up that tells you to confirm, then there’s the confirmation success page. You gotta do a bit of upsell or trust building or something in those pages while you have eyeballs in them – taking aweber’s default is a no-go.

    2 – Get the hoverbox, the sidebar box, install them on the right places. Add the tracking codes for aweber in the right spots.

    3 – Create a nice e-mail or two to greet them and point them to your bribe/landing page above

    4 – Drive traffic to it… Adwords, Facebook, Whatever… Don’t forget to track the traffic with Tracking 202 as well as the conversions with the Adwords/FB/Wahtever tracking snippets… Create a good landing page.. Campaigns.. And the Sub-id’s when folks click to offers.

    Those four steps are like hundreds of little steps, and I skipped some biggies in there – some way beyond the capabilities of non-techies.

    … and that isn’t even making me real money!

    If you’re reading my blog you’ve got a pretty tough skin already. I don’t mean to discourage anyone, but this shit is harder than it looks.

     
    • Mike Chiasson 1:02 pm on June 15, 2010 Permalink | Reply

      I agree. There is a ton of additional stuff you learn as you go. When you have an idea you don't think 'shit I gotta hide the referring page and then track sub ids….wait I have to track success ids on email submissions through aweber and then go over them, damnit'

      Then before you know it your simple landing page still isn't launched at 4 am.

      • negbox 6:00 pm on June 15, 2010 Permalink | Reply

        You don't know what a relief your comment is. I was starting to think I'm a mega-retard. I try something simple: "Hey, lets add an e-mail list here"… Sure enough I've never ran an e-mail list, but how hard can it be? Then it takes me a week. Three days to get the content half-straight straight, two to sign up to aWeber to nail all the pages and forms, and one to glue it all together with traffic… Only to watch it do nothing on the seventh day… Almost biblical.

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  • NegBox 9:23 pm on June 14, 2010 Permalink | Reply
    Tags: Googlehack, Robots.txt, Tracking202   

    Googlehack Tracking202 

    If I had an exploitable flaw in Tracking202, like an SQL injection bug, and was a real prick looking for easy targets, I might run the following query on Google:

    allinurl:”tracking202/redirect

    That happily returns a couple hundred thousand results… All Tracking 202 servers.

    Its always a good idea to secure your shit…

    A robots.txt won’t stop a hacker of any kind – but ye’olde security through obscurity shouldn’t be underestimated… It will stop all well-behaved search engines if you add the following to a file named robots.txt in the root of your domain.

    User-agent: *
    Disallow: /

    Yup, it’s that easy.

     
    • Mike Chiasson 1:38 am on June 15, 2010 Permalink | Reply

      Heh yeah I seen this one a while ago. This is just like Nicky Cakes landing page protect thing. Sometimes they just make you an obvious target.

      I should have my SSL setup on my tracking202 server by tomorrow and then I might actually start using it.

    • negbox 5:02 am on June 15, 2010 Permalink | Reply

      Its a balancing act too. Usually the more secure you make your system, the harder it is to use!
      My recent post Googlehack Tracking202

    • hackwack 8:09 am on June 18, 2010 Permalink | Reply

      Tracking202 isn't secure!!!

    • negbox 5:52 pm on June 18, 2010 Permalink | Reply

      You're probably right, it isn't secure – at least not against a determined attacker. I personally don't have the skills to crack open a server like that… I do know nothing is really secure given enough cash to hire the right folks, which isn't really that much considering exchange rates. I'm all ears open to suggestions on the tracking aspect. Develop my own stuff? Fly blind?

      My recent post WordPress 3 Released!

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  • NegBox 3:50 pm on June 14, 2010 Permalink | Reply
    Tags: , Language   

    Word of The Day 

    I love Dictionary.com’s Word of the Day. For a few years now they’ve e-mailed me a new word every single day.

    <Shameless ‘my dick is bigger than yours’  brag> My vocabulary size is around 75,000-80,000 (simple statistics) English words… And English is my second language… And no, the word “fuck” doesn’t account for 45,000 of those. </Shameless ‘my dick is bigger than yours’  brag>

    Of course we all think we’re really smart, funny and cute – I learned that while using match.com, eHarmony and heck even AdultFriendFinder to find dates several years back. What an eye-opener that was!! The true eye-opener, however, was creating a fake profile with two pictures of the same random chick (two pictures for added realism) – filled out some gibberish cut and pasted… So while my own profile was getting as much traffic as the lost city of Atlantis, this phantom biatch’s inbox was stuffed fuller than a Japanese subway. There I could see all the stuff my “competing suitors” were opening with… The numbers disparity was very discouraging – but the quality was very encouraging – most guys sucked ass, though there were a few e-mails which almost made me wish I was really a dumb blonde.

    Anyway… Yes, we all think we’re  funny and smart, and we all want people that are funny and smart. Wouldn’t the world be a better place if we could articulate ourselves a little better and truly define what the fuck we want? Go forth and subscribe to Dictionary.com’s Word of the Day, so you too can join in my pompous sesquipedalian blather.

    Update 6/17: Just bumped into the two pics of my “random chick” that I used to create the fake Match.com profile… If you see her, send her my best.

     
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  • NegBox 2:11 am on June 12, 2010 Permalink | Reply
    Tags: , Eric Berne, ,   

    Games People Play – Eric Berne M.D. 

    For the past five years I’ve taken a picture of the sky at sunset almost every day – to remind me I was here, to remind me I’m alive, in the now, and to remind me to take time to break out of my mental cage see the world as it truly is.

    When I read Games People Play by Eric Berne I felt the author was looking straight at my soul here:

    “The aware person is alive because he knows how he feels, where he is and when it is. He knows that after he dies the trees will still be there, but he will not be there to look at them again, so he wants to see them now with as much poignancy as possible.”

    The book is 46 years old and kick-started an area of psychology called transactional analysis. It is brilliant. It applies to the games people play when engaging your products and offers as much as to the games you play at home with your spouse. Do you know any alcoholics? Check out the game “Alcoholic” and see which role you’re in.

    The book has incredibly good stuff all around – and here is chapter 16, one of the final chapters – it doesn’t describe a game, but rather it describes one of the stages of becoming game-free.

    _____________________

    Chapter Sixteen: Autonomy

    The attainment of autonomy is manifested by the release or recovery of three capacities: awareness, spontaneity and intimacy.

    Awareness. Awareness means the capacity to see a coffeepot and hear the birds sing in one’s own way, and not the way one was taught. It may be assumed on good grounds that seeing and hearing have a different quality for infants than for grownups,1 and that they are more esthetic and less intellectual in the first’ years of life. A little boy sees and hears birds with delight. Then the “good father” comes along and feels he should “share” the experience and help his son “develop.” He says: “That’s a jay, and this is a sparrow.” The moment the little boy is concerned with which is a jay and which is a sparrow, he can no longer see the birds or hear them sing. He has to see and hear them the way his father wants him to. Father has good reasons on his side, since few people can afford to go through life listening to the birds sing, and the sooner the little boy starts his “education” the better. Maybe he will be an ornithologist when he grows up. A few people, however, can still see and hear in the old way. But most of the members of the human race have lost the capacity to be painters, poets or musicians, and are not left the option of seeing and hearing directly even if they can afford to; they must get it secondhand. The recovery of this ability is called here “awareness.” Physiologically awareness is eidetic perception, allied to eidetic imagery.2 Perhaps there is alsoeidetic perception, at least in certain individuals, in the spheres of taste, smell and kinesthesia, giving us the artists in those fields: chefs, perfumers and dancers, whose eternal problem is to find audiences capable of appreciating their products.

    Awareness requires living in the here and now, and not in the elsewhere, the past or the future. A good illustration of possibilities, in American life, is driving to work in the morning in a hurry. The decisive question is: “Where is the mind when the body is here?” and there are three common cases.

    1. The man whose chief preoccupation is being on time is die one who is furthest out. With his body at the wheel of his car, his mind is at the door of his office, and he is oblivious to his immediate surroundings except insofar as they are obstacles to the moment when his soma will catch up with his psyche. This is the Jerk, whose chief concern is how it will look to the boss. If he is late, he will take pains to arrive out of breath. The compliant Child is in command, and his game is “Look How Hard I’ve Tried.” While he is driving, he is almost completely lacking in autonomy, and as a human being he is in essence more dead than alive. It is quite possible that this is the most favorable condition for the development of hypertension or coronary disease.

    2. The Sulk, on the other hand, is not so much concerned with arriving on time as in collecting excuses for being late. Mishaps, badly timed lights and poor driving or stupidity on the part of others fit well into his scheme and are secretly welcomed as contributions to his rebellious Child or righteous Parent game of “Look What They Made Me Do.” He, too, is oblivious to his surroundings except as they subscribe to his game, so that he is only half alive. His body is in his car, but his mind is out searching for blemishes and injustices.

    3. Less common is the “natural driver,” the man to whom driving a car is a congenial science and art. As he makes his way swiftly and skillfully through the traffic, he is at one with his vehicle. He, too, is oblivious of his surroundings except as they offer scope for the craftsmanship which is its own reward, but he is very much aware of himself and the machine which he controls so well, and to that extent he is alive. Such driving is formally an Adult pastime from which his Child and Parent may also derive satisfaction.

    4. The Fourth case is the person who is aware, and who will not hurry because he is living in the present moment with the environment which is here: the sky and the trees as well as the feeling of motion. To hurry is to neglect that environment and to be conscious only of something that is still out of sight down the road, or of mere obstacles, or solely of oneself. A Chinese man started to get into a local subway train, when his Caucasian companion pointed out that they could save twenty minutes by taking an express, which they did. When they got off at Central Park, the Chinese man sat down on a bench, much to his friend’s surprise. “Well,” explained the former, “since we saved twenty minutes, we can afford to sit here that long and enjoy our surroundings.”

    The aware person is alive because he knows how he feels, where he is and when it is. He knows that after he dies the trees will still be there, but he will not be there to look at them again, so he wants to see them now with as much poignancy as possible.

    Spontaneity. Spontaneity means option, the freedom to choose and express one’s feelings from the assortment available (Parent feelings, Adult Feelings and Child feelings). It means liberation, liberation from the compulsion to play games and have only the feelings one was taught to have.

    Intimacy. Intimacy means the spontaneous, game-free candidness of an aware person, the liberation of the eidetically perceptive, uncorrupted Child in all its naivete” living in the here and now. It can be shown experimentally (3) that eidetic perception evokes affection, and that candidness mobilizes positive feelings, so that there is even such a thing as “one-sided intimacy” – a phenomenon well known, although not by that name, to professional seducers, who are able to capture their partners without becoming involved themselves. This they do by encouraging the other person to look at them directly and to talk freely, while the male or Female seducer makes only a well-guarded pretense of reciprocating.

    Because intimacy is essentially a function of the natural Child (although expressed in a matrix of psychological and social complications), it tends to turn out well if not disturbed by the intervention of games. Usually the adaptation to Parental influences is what spoils it, and most unfortunately this is almost a universal occurrence. But before, unless and until they are corrupted, most infants seem to be loving (4) and that is the essential nature of intimacy, as shown experimentally.

    I take a picture of the sky at sunset almost every day – to remind me I was here, to remind me I’m alive and to remind me to take time to break out of my mental cage see the world as it truly is.
     
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  • NegBox 5:06 pm on June 11, 2010 Permalink | Reply
    Tags: , McDonalds, Ronald McDonald, Stranger Danger,   

    Safety Video is Actually Cool and Ronald McDonald is Still a Creeper 

    Looking for a video marketing company I bumped into this children safety video billed as “creepy”… Well, its actually pretty damn good – and creepy enough to be remembered.

    Now… Wanna see something scary? Really scary? How about Ronald McDonald telling kids that he is an exception to the child safety video above?

    PS: If you’ve ever wanted to do something to a kid that their parents would object to, do everyone a favor and hang yourself with the nearest extension cord. Feel free to leave a note saying you read it on negbox.com – I could use the publicity.

     
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  • NegBox 7:09 pm on June 9, 2010 Permalink | Reply
    Tags: ,   

    Time and Culture – Time and Marketing 

    This short animation with Phillip Zimbardo, professor Emeritus of Psychology at Stanford University, is mind-blowing. Redefines how you view so many things, it can’t help deepen your perspective of how you put out messages in marketing.

    What are the time preferences of those who you target, and how do you communicate to them?

    Mind-bending. Watch.

     
    • Zac 3:28 am on September 9, 2010 Permalink | Reply

      K, nice blog. I’ve read a few of your posts and you seem to have insights that others aren’t talking about.

      This sort of info could easily be used in copywriting

    • Slave Rat 3:19 pm on September 9, 2010 Permalink | Reply

      Thanks Zac, the folks at the RSA, doing the RSAvideos have a whole series of them. Yes, very much of this can be taken into account when doing copywriting – The critical part is when doing copywriting internationally. What works is completely different – Other cultures favor, for example, what their peer group does over what they themselves have done – so calling out a prior commitment from them to you won’t work whereas calling out their group’s involvement will. It gets pretty complex and some folks have some some really nice studies if you’re interested. Copywriting is an area where you can test, and can run rather inexpensive tests. International business is an area where you can learn, though ‘split testing’ or running a focus group is simply not an option – Understanding cultural variety help immensely when doing business across cultural borders.

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  • NegBox 6:20 pm on June 9, 2010 Permalink | Reply
    Tags: , , Nicky Cakes, Tax   

    Tax Problems for Affiliates or Idiocy? 

    What piece of this puzzle am I missing?

    There’s a whole bunch of US internet marketers up in arms about their states trying to tax corporations that do business with them in a dozen different ways – They’re trying to tax corporations like they are based where the affiliate marketer is located, or other crazy ways… 50 States, 50 tax systems, one heck of mess.

    Nicky Cakes has an awesome, detailed and through post on this tax issue. Ever since I saw Cakes’ post I’ve been confused.

    I’m confused because I don’t see how its going to curtail my livelihood, or how I’m going to end up paying more taxes because of it. I don’t see how that can happen.

    The way I see it, this is a corporate shell game. If you tax me bad here, guess what I’m going to do? Incorporate in Delaware, Cayman, Bermuda, or anywhere else. Presto… Magic solution.

    So what’s the big deal? What am I missing? A problem that goes away with $300 doesn’t seem like that big of a problem – I’ve had toenail fungi give me more work than that.

     
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  • NegBox 5:44 pm on June 7, 2010 Permalink | Reply
    Tags: , Underwater, Vision   

    How to See Clearly Underwater 

    Would you like to learn how to see 3x more clearly underwater with no gimmicks? Read on… Seriously…

    This morning I was diving in the pool when I started wondering why the heck we (humans) don’t see clearly under water. I started running through what I know… 800 times denser, refraction… Then it hit me I might be generalizing – Maybe I’m the only one that sees all blurry like shit underwater. So I whipped out the oracle (Google) and searched on why… Nice article by Prof Ron Douglass describes why in terms I barely understand, then mentions a tribe on “Sea Gypsies” called the Moken see real good and its a matter of training…

    Say What? And now you tell me? So I do some digging… Bumped into an article that looked like the modetherlode, but Elsevier wants me to pay and I think I’ve lost access to Athens (the research paper authentication thing). Google some more and I found the researcher, her thesis and doctoral papers… Her name is Anna Gislen at the Swedish university of Lund and her research is all there.

    Simply Amazing.

    I see potential for a full-blow as-seen-on-TV product here…

    NEW! See underwater clearly with the new Gislen Method! You’ll be the talk of the pool party! Chicks will blow you before they even tell you their names!

    Nice.

     
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  • NegBox 7:17 pm on June 3, 2010 Permalink | Reply
    Tags:   

    Bitches in Business vs Inferiority Complex Short Dick Men 

    I’m trying to figure out what I hate the most in my daily business life:

    1) Ultra-competitive pussy-flashing ladder-climbing bitches

    or

    2) Little short dudes with type “A-hole” personality and inferiority complexes.

    I’ve got news for the #1 bitches – Statistically speaking, you’re fucked. I’ve got news for #2 dickheads too… Statistically speaking, you’re also fucked.

    I’m not really cut out for the politicking bullshiticking. Here I am… Raised like a prince.. What happened? Ended up the person who makes it a sport to point at the elephants in the room, who want to breaks all barriers and cut through your programming… and I’m supposed to be politically correct and play the game. F-that biatch, I want to see you drop your jaw to the floor and storm out the room in indignation hopefully never to be seen again!

    Ah… My daily dose of frustration… Why I even care, I’m not sure. Oh, yeah… I remember why I care. I care because the bank owns my house and my employer owns my health – They have me by the balls quite literally.

     
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  • NegBox 4:45 pm on June 3, 2010 Permalink | Reply
    Tags: ,   

    Creating a Killer Newsletter 

    Nice article on the ClickBank Blog on 7 Steps to a Killer Newsletter.

    Written by: Simon Slade, Guest Blogger

    If you read my earlier post on acquiring visitors’ email addresses, you understand how important it is to build an email list, and how a newsletter can be a great way to get value from those subscribers. But how can you promote products in your newsletter series without sending your subscribers running for the “unsubscribe” button? How do you promote newsletter loyalty and, at the same time, monetize it to the max?

    Let me share with you my 7 steps to a killer newsletter: How to grab readers’ attention, hook them, and sell to them. We at Affilorama employ this strategy quite regularly with our newsletter lists, and with subscribers topping 100,000… we must be doing something right!

    Step 1 – Refer to it as a ‘6-day mini course’ instead of a newsletter

    • Firstly: It’s more exciting than a newsletter – Essentially it’s the same thing but it sounds a lot more interesting. And, because you usually pay for a course, subscribers will feel like they’re getting something of value for free!
    • Secondly: It lowers the commitment barrier – By signing up for a 6-day course, subscribers will not feel like they’re being added to a list they’ll never get away from.
    • Thirdly: It builds trust – By creating a 6-part series of high quality emails, you build a good reputation with your subscribers and get them used to opening your emails.

    Step 2 – Build an inviting sign-up box

    You need to make it really obvious how to subscribe. A good idea is to have your sign-up box display “above the fold” and appear on every page of your site.

    Your sign up box really has to pack a punch. Don’t just shove a little form in your sidebar and hope for the best. You need to sell your newsletter – almost as if it was a paid product.

    We’re not saying that you have to create a huge sales letter for it; a few bulletpoints covering what people will learn in each lesson is sufficient. But don’t give too much away. Create a bit of mystery, and make it enticing!

    Step 3 – Make sure your content is the very best you can offer

    It’s an old saying that you don’t get a second chance to make a first impression, and it’s true for your newsletter. If you don’t capture the attention of your readers from the start, there’s every chance they will unsubscribe and you will have lost them forever!

    Conversely, if they haven’t unsubscribed within the first 10 to 15 emails, then they will probably stay on your list for good. Fantastic! Another reason to make sure that your first 10 emails are first class.

    The quality of your content also sets the tone for how much readers will respect you as a source of trusted advice. If the content has obviously been copied, scraped, or lacks substance, it’s likely your readers won’t view you as an authority and your product recommendations will be far less successful.

    Step 4 – Include affiliate promotions, but leave the hard sell at home

    While there’s nothing wrong with including relevant affiliate links to ClickBank products in the body or signature of your emails, the focus really needs to be on valuable content. So avoid the hard-sell in your mini-course.

    One technique is to just say “if you’re looking for the best guide to XYZ, I really recommend ABC. It gets right to the heart of 123 and will teach you XYZ in no time” and then return to your main content. You need to remind yourself that you are trying to build trust. A constant sales pitch will undermine that.

    Step 5 – Day 7 promotional email

    After the 6-day course has ended, your subscribers are ready to get a hard-sell promotional email. This could be a product review or talk of a recent product launch. Pull out all the stops and sell, sell, sell. Include limited, time-sensitive offers or create truly unique deals by adding your own bonuses that you’ve put together for this promotion.

    Step 6 – Keep emailing them every 3 days

    At this point you need to decide which direction your newsletter will take:

    Option 1 – If you want to build loyalty and have long-term subscribers, then offer a mix of informative and promotional emails, emailing every 3 days, with every 3rd email being something promotional like a product review.

    Option 2 – If you’re not interested in building up your email list as a long-term asset, you can take the option of ongoing, rapid-fire promotion. Product reviews, launch offers, YouTube reviews and affiliate links should feature heavily in all your emails. True, your subscribers will probably end up growing tired of it but hopefully by then they’ve bought from you at least once!

    So, is emailing every 3 days too much? Surprisingly, our tests proved that emailing two or 3 times a week was optimal. There are reasons for this and why email frequency is a vital part of your newsletter strategy but the key is: don’t be afraid to email people frequently. Chances are they won’t be opening all your emails so in reality they aren’t actually getting 3 emails a week after all!

    Step 7 – Track your newsletter performance like a bloodhound

    Don’t fire and forget. Know which newsletters are helping and which are hurting.

    • Check your autoresponder statistics to see which emails are generating the most unsubscribes. Look at what might be offending your subscribers in these emails. Can you fix it and keep them hanging on?
    • Use ClickBank’s tracking IDs (TIDs) to see which promotional links are getting the most clicks. Create a new tracking ID for each newsletter. If nobody is clicking the links in a particular email, can you see why that is?
    • Don’t forget to use redirects or other link-rewriting services to make those nasty affiliate links look pretty and inoffensive to click on!

    Hold up just one minute – Is your niche newsletter-worthy?

    Before you even start down the road of building a newsletter and getting sign-ups, you need to determine if a newsletter would be helpful or appropriate for your niche. Not every niche works well with a newsletter series. Dog training, World of Warcraft, and dating niches are good because people have a passion for these topics. On the contrary, I am yet to meet anyone who has an ongoing interest in yeast infections or hemorrhoids. Nobody wants to be reminded of these problems every three days!

    Don’t underestimate the value of a good newsletter

    Many affiliates find that a large portion of their earnings comes from their newsletter series. Sometimes they earn more from their newsletter than their actual website! Rolling out a killer newsletter strategy is one of the most profitable exercises you can undertake – you just need to make sure you do it right!

    Have you used this newsletter strategy? Did you modify it to boost its converting power or did it not work for you?

    If you haven’t already, I’d recommend you review the Do’s and Don’ts of Email Marketing before kicking off your next campaign!

    About the author

    Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and affiliate tools to both beginning and advanced affiliate marketers. You can follow them on Twitter.

     
    • Mike Chiasson 2:29 pm on June 6, 2010 Permalink | Reply

      Thanks for sharing! This was extremely helpful for my newbie email marketing skills.

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  • NegBox 3:50 pm on June 3, 2010 Permalink | Reply
    Tags: Brawndo, Jedi, , YouTube   

    Jedi Assholes 

    They could make a feature-length movie out of this idea:

    Couldn’t help noticing the Brawndo shirt. If you don’t know what Brawndo is, you’re like stupid or somethin’… ’cause its got electrolytes and shit.

    Real can of Brawndo - The Thirst Mutilator - It's got electolytes!

    This guy behind the videos is Freddie Wong and he’s got a wicked YouTube channel.

     
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  • NegBox 6:12 pm on June 2, 2010 Permalink | Reply
    Tags: Drip, , Membership   

    “The Drip” Membership Site Management is for Smart Marketers and Retarded Customers 

    I absolutely hate the “Drip”. We’re talking about the modern membership site’s way of keeping you on forever by dripping you new content slowly.

    My two reasonably-sounding stories:

    1 – I’m a batch person. I’m also a guy (like you couldn’t tell).  Men try to optimize and maximize movements, time, etc – as opposed to organize. Men optimize, women organize. Men like cool, Women like Cute. Men make and break, Women sort and file. Having the tools ready for when I need them works best. In the case of learning, I want to have the entire book ready for the airport delay – not two fucking pages.

    2 – I learn at my own pace. Everybody does. Ergo, nobody learns at the “drip” pace. I don’t give a flying crap if the content drip gives you more money – My time is way more valuable than whatever you’re charging for your product, so you’re making it a losing proposition.

    So what do you think savvy folks do when they bump into an info product they really want, but find it behind a drip system? Walk away? Yeah, right. We all flow through the path of least resistance – the path is not the same for everyone – figure out what those 3-4 paths are and monetize them before you lose the money to a .torrent or mediafire upload.

     
    • dean 7:45 am on March 17, 2011 Permalink | Reply

      right on bro,
      how about ” lick the drip of my tip ” I agree.

      but off topic, how dose a new guy get into the EWA type network… Blam, an the like.?
      They are not too keen of helping people out, they are so focused on finding fraud..
      bummer.
      Please advise.
      d

      • NegBox 5:42 pm on March 18, 2011 Permalink | Reply

        Hey Dean, the biggest tip I can give you is: Be transparent. Tell them exactly the truth. If you don’t know a pixel from a pixie, tell them you are new. Don’t be afraid to get turned down – you can come back when you have what they want or more experience. Getting into a network you don’t fit or based on bragging what you can really do is a great way to get blacklisted forever by them. Its really simple: Be honest. Brutally honest.

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