Awesome 3-minute summary of LOST in video
Now I don’t have to waste even one more minute to understand what people talk about… Especially since the story is pretty retarded regardless of the execution.
Awesome 3-minute summary of LOST in video
Now I don’t have to waste even one more minute to understand what people talk about… Especially since the story is pretty retarded regardless of the execution.
I have an RSS feed that uses a Google query for my name… And no, my real name is not “Slave”. Every day I get random stuff from Technorati in that feed. I don’t quite get it – It seems that Google is picking up my name as part of the post tags! My name is nowhere to be found when I get to the article, however… In this case that’s a real relief.
I couldn’t resist an entry with my name in the tags, titled “Scareware Scumbags Facing Fraud Charges” – For a moment my heart stopped – I thought they found me!
Its about a $100M scareware fraud… I love how the article ends…
Unfortunately, the two guys that ran the main operation, Bjorn Sundin and Shaileshkuma Jain, live in the Ukraine and Sweden respectively. In really nice houses. Where they’ll probably be able to hole up watching movies and snorting coke off of hookers’ special places until they die.
The article does highlight how you have to think globally in everything you do… No matter how legit it is.
Some questions for self-reflection:
Brilliant article for self-examination – Go read.
Mike made me realize my bosom babes were going out on the RSS feed - Its a long and irrelevant story, but essentially I managed to get babes showing up from a really big list without a timeout and without going crazy with hash tables – mind you I haven’t done any real programming in years, so this wasn’t as easy as it looks.
I’ve taken the babes off the posts themselves and integrated them into the theme – I’m using Headway – The best theme I’ve even seen after searching for a very long time. It has some really nifty hooks and I’ve just hooked my “babe insertion routine” into the “After Post content” hook. Slam-dunk, now the babes appear at the bottom of every post randomly… They probably refresh (new image) every time you refresh the page unless you’re getting a cached page from the server or somewhere in between.
Now go crazy!
The name “Eben Pagan” poped up in my RSS reader and my Feedly homepage a couple of times last week… Today in an e-mail from Yaro’s list, mind you I normally ignore his mailing list e-mails – I keep getting them as a way to keep my ear to the ground (along with others) and because I’m too lazy to unsubscribe. Still this one headline sounded mildly non-rubbish so I clicked through… Of course it wasn’t good, it was rubbish promoting a product from Eben Pagan with a video – and now I make the connection.
This guy, Eben Pagan, is the one that wrote Double Your Dating - His face is unmistakable. Somewhere from my cortical implant comes the data bit… Double Your Dating was written by Eben Pagan under the pen name of David DeAngelo. Now it all makes sense.
What doesn’t make sense is that he is writing about other shit. I’ve read and “consumed” about 80% of the stuff he put out. Really good stuff – if you’re in the dating zone, he is your man. Don’t just mosey over to his site, run over there, rent a cabin in the Alps and don’t come out until you’re done. Oh, and while you’re at it check out Erik James Horvat-Markovic, AKA: Mystery. (Damn, his Wikipedia entry ranks #1 on Google for “Mystery” – now that’s some Mojo right there – and with a name like that, you better get a nickname fast). Some brain-splitting stuff between those two guys.
Back to the part that doesn’t make any sense – the Halo effect. I hate linking to Wikipedia when discussing serious stuff – I can’ avoid it since their entries are very good in general, so there you have it. Eben Pagan launched some really successful products with both great content and a philosophy that you GIVE AWAY YOUR BEST and charge for the rest. That philosophy is sheer genius and perfectly adapted to today’s worldviews. Does it make for a full book on marketing? Maybe… I just saved you $500 and three weeks by giving you in nine words the secret of the other nine-hundred-thousand words and fifty videos.
What makes you think that someone who wrote and marketed an excellent series on personal development can create something really good in any other field? I see the Halo effect everywhere, though. Heck, I use it like crazy myself! You see it in action when a reporter asks a hockey player or a boxer what they think of politics or a world event. Since when did getting punched in the face qualify anyone to have a valuable opinion on anything other than pain medicine?
In conclusion: What the heck is Eben doing selling marketing shit? Save your moolah and read some real marketing stuff.
Uber-Affiliate’s Marketing Guide is a really fantastic collection of hand-picked information links. The three links I just followed (one on moving bids by a penny at a time, one on brute-forcing campaigns and one on PPC ads that stand out) were excellent! Plus he is linking to guides I’ve read that are really good including Nicky Cakes and JV‘s. Really good info - Take the trip to Uber Affiliate’s article.
Last night my wife and I watched the movie The Hangover all the way through… Finally… In the middle of it she reveals: “This is why I wanted to go with you to Vegas.”
Damn. I thought she came with me last time to have a good time – could have fooled me. Seems she came so she could be the galaxy’s best cockblock. Well, at least its a cockblock I really enjoy… Come to think of it, I need her so I don’t end up like these guys – I’ve never stolen Tyson’s tiger… Not that I remember anyway.
Back to the movie – What a freaking hilarious flick.
The Sponsored Tweets idea is starting to stink bad. If you don’t approve the tweets manually, which is a ridiculous time-sink, 80% of the tweeters (at least in my case) are bots – or people that only post ads. The single tweeter that landed 22 clicks simply tweeted “#ad” and the link – which brings in completely unqualified traffic – people who were just curious about the link, as opposed to curious or interested on the offer.
I would pay good money for a blacklist of bad tweeters, and a whitelist of legit ones.
The Sponsored Tweets system needs to get a Trust system in place ASAP so folks can start rating each other (think: eBay feedback – that’s a trust system)
I’m going to let this little experiment run its planned course – Who knows, I might be wrong.
The Doomsday website is up and running and now has an awesome Facebook page, plus I launched a campaign on Facebook to drive traffic to it – since I don’t have much faith in FB – they have yet to approve the ads and they wanted a ridiculous amount per click, I went to a favorite little incentivized traffic source – the Amazon Mechanical Turk and plunked down a bit of cash for some fans – that site actually works – its worked wonders in the past and its working way better than stupid Facebork ads – Is it people that really like what I have to offer? It doesn’t matter, after 25 fans I can get a custom URL and I need to make a bit of noise. The other reason why it doesn’t matter is because its dirt cheap.
I am a little worried that according to their Webmaster Tools, Google only has 10 out of over a thousand webpages of that site indexed, even though a couple of days ago I gave them (and the site has) a proper XML sitemap. Hopefully, they’ll get with the program. I’m hoping I didn’t mess up the robots.txt or something really stupid.
An interesting thing I discovered while messing with FBML is that you can put a sidebar on the page’s “Wall” page by selecting the “Boxes” tab and choosing to move the FBML app to “The Wall” – Presto! You now have an FBML sidebar. The other thing I discovered is that Facebook now provides an FBML application – Its just a place to cut and paste your text, like the other ones, so we’re still in the doghouse.
The third thing I got going was a trial run of a sponsored tweets CPC campaign. Its late and I don’t really know what I’m doing… But heck I’m doing something! I have to say Sponsored Tweet’s dashboard is really neat – You can see the tweets, the clicks, the CPC, the person’s reach… I think that if I click the correct button I might actually find out what color underwear the tweeter is wearing. So far it all looks awesome… Just like this chick at the bottom of the post…
Today I’m building a Facebook page using FBML – FaceBook Markup Language. It’s FaceBook’s idea of messing with people. You have the ability to edit pages and add special Facebook elements, but there is no Facebook-provided application to display such a page, you have to install Joe Schmoe’s FBML app to the page – and then the FBML documentation might as well be written in Sanskrit with examples illustrated just like the Pyramids. There is no editor, let alone a WYSIWYG editor. There is a great business opportunity for a simple FBML editor (not Dreamweaver), yet nobody I know has stepped forward- and I’m no archeologist…
Its pretty clear in this area they don’t really give a damn – they figure folks will work out how to use it no matter how difficult they make it.
PS: I’m using one of my site’s TinyMCE Advanced and its WordPress instance to edit the basic HTML I need… That helps some.
Update: Really nice tutorial on using FBML to create an e-mail submit from a Form on Facebook. For more general – but pretty awesome resources the Hyperarts blog has a whole slew of really good FBML how-to articles.
Not really, but if it works for fake review sites, might as well work for me.
From now, all posts will get a randomly-selected (via a really simple script) girl attached on creation from a pool of a little over 11,000 images. The images all come from met-art’s webmaster promotional materials (so there will be no donkeys crapping on transsexuals, sorry) and link to met-art using my affiliate code pointed at the “low price” offer – I signed up to the CCBill and this site’s referral program. Nice. Interesting to see that I could pick from two different price points for the people I send them. I really don’t expect much, but hey – its experience.
The remarkable bit that I just hinted at is that if you used this link, when you get to the signup page, you end up paying $29 a month for the length of your subscription. If you follow this other link, you pay $19… Then if you followed this one you’d pay $9 for the first 15 days, then the standard $29 a month. This means I could fine-tune depending on traffic source – brilliant!
The “Price” is one of the infamous “P”s of Marketing – which are anywhere between four “P”s and fifty-seven trillion “P”s, depending on who you ask or what book you grab. The first time I learned the “P”s there were five… Then when I took classes on Services Marketing with Sultan Kermally it was seven Ps… Anyway… I’ve yet to see this idea at a network level, though. It would be very interesting if a (small) network had variable marketer-selected pricing – The offer would have a minimum, no set maximum and somewhere on your link you’d be sending in the price – which would get picked up by the offer as well as the network upon checkout. Any model other than one where the price can vary by target is most likely leaving money on the table.
I love Jonathan Volk’s weekly interviews – They’re literally a weekly kick in the balls for me. They’re a not-so-gentle reminder that somewhere out there there’s a dope doing what I want to be doing – and I’m not.
Its also a great source of blogs. Finch’s blog is actually really good. I’m starting to notice that -in general- the more successful internet marketers have the least useful blog content. Of course there are many exceptions – my blog being one of them – according to that “inverse correlation” rule I should be surfing in a limo made out of internet marketing wads of cash all the way to some high-class strip club while sipping champagne and smothering my weiner in caviar… Not quite… Yet. A boy can dream, can’t he?
Agh… This site looks so bland… I’m going to spruce it up a bit somehow. I’ll take it well outside the domain of “Safe for Work”. Since I work from home, its all the same to me… and frankly, I don’t give a shit.
In the interest of appearing fair, I will submit this to a voting. Take a close look at your preferred picture by clicking on it and I’ll count the ‘votes’ soon.
Thanks to Jonathan Volk I found out that Sponsored Tweets up-ended the Tweeting game. Now you can create PPC ads and toss them at the crowd of Twitter users – They take their pick and get paid per click.
This is a radical shift – The motivation and “action” button used to rest squarely on the advertisers, who would pay per ‘mention’ or tweet. The trouble with that model is that you have to pick who tweets your tweet. A tweet about a lingerie offer coming from me is probably worth $0.01, the same tweet coming from Lady Gaga is probably worth $400,000. With the “pay per mention” model advertisers had to set a price point and target the users they wanted to make an offer to at that price point.
On this new PPC model the advertisers sets up the payout per click and make the offer to the entire community. The community self-selects! Pure genius.
As a rather excitable guy… My goal for today is to do what I had planned PLUS get a PPC campaign going here. There are very few active campaigns – I want to get in now while people will SEE my campaign. You go ahead and wait a couple of weeks – the list of offers will be FLOODED and advertisers will have to game the sorting in addition to everything else.
Hold all my calls for the week – I’ve got some money burning a hole in my pocket!
I’m trying the Amazon “Nakamaste” or whatever the heck oriental name they have for their “automatic” box. Here I go, telling myself the wonderful story that it’s going to be like Google AdCents, but with better targetting since they know half the people that are likely to visit my site, and they can comb my site for relevant meta information.
Dead fucking wrong. I’ve tried a few simple experiments with several “clean” IPs and some “used” ones if you will… My conclusion in two words: Sucks Ass.
Perhaps the most rabidly irritating behavior is that the little box tries to push the Amazon Kindle very-very-very hard. That’s utter bullshit. Amazon is my guest on my site, not the other way around. That little “system” has worn their welcome.
Now I’m going to actually have to think what to put in that space. Agh! Dammit!
Again its on Linden Labs. These chaps need to move to Grenada, Norway or somewhere else. Californication is a bad idea.
Some folks are claiming Linden Labs led them to believe their virtual land had real property values.
Only in America do people expect the courts to compensate and protected them from the damage their own mental retardation inflicts on themselves.
… And only in America do lawyers not get disbarred for playing along.
I’ve found a nice little company that puts together consumer and pro-sumer external storage devices – hard drives. They are Cavalry storage an their stuff can be bought on Amazon, buy.com and other places. Check out dealnews.com for good deals on their stuff too.
Why are they good? Warranty. It’s not the story you want to hear – it’s the truth (BTW, last I checked drives were designed to last at most 5 years). Over the past two years or so I’ve had two drives sent in for warranty with Cavalry and had no trouble dealing with them. I’ve decided I’m not going to deal with half a dozen manufacturers, just Cavalry and save myself the headaches.
My review of “All Marketers are Liars” by Seth Godin in three words: Holy Fucking Crap.
Shoemoney must be peeking at my playlist or something… http://www.shoemoney.com/2010/05/04/the-greatest-marketing-book-every-written/
I’ve been wanting to post about this book “All Marketers are Liars” by Seth Godin since right before the Vegas mind wipe I had on May 1st. I’m on my second listen, and I foresee a third and fourth listen.
It has seriously completely and radically changed the way I look at everything. This book is beyond eye-opening, it’s a freaking masterpiece. Considering I’m nobody, that’s not much of an endorsement – considering I gobble around 50+ full books a year on marketing, business and psychology, this takes another shade.
The original recommendation came from Ran Aroussi in one of the PPC Bully trainingd, and I filed it on my “nice to get” list. Last month I finally got around to getting the book and bumped into Seth’s book selection at his site… I got Words that Work from Frank Luntz, along with Purple Cow, Permission Marketing and All Marketers are Liars.
Words that Work is “ok”, Permission Marketing is excellent, Purple Cow is in the back burner and All Marketers Are Liars has entered my hall of fame.
I used to work with a marketing exec that used to drive me (and everyone else) fucking bananas asking us “what’s the story here” or commenting “I don’t see the story coming through”… Now I get it. Everything has a story… Many stories! I opened the Sky Mall catalog on the plane and started exploring the stories behind each and every product -that little impromptu exercise was so cool I took the catalog with me, telling mysefl the story that I was going to use it for a video post. Don’t wait for it, it’s not going to happen.
The funniest part is that over the past few months I’ve been consistently saying “Thats my story and I’m sticking to it” after every time I explain myself… I also do it to my entire family, as soon as they explain something, like why they decided to skip a class, or why they need a particular brand of something, I’ll quip “and that’s my story and I’m sticking to it” … This really brings the stories we tell ourselves into focus, it’s also very humorous and it’s been working wonders to cut through everyday crap.
The other significant book I read this month (and I had to read it on freaking paper – so I had to wait to my plane to/from Vegas) is a 30+year classic masterpiece too… Games People Play by Eric Berne – it lays the foundation for Transactional Analysis in psychology for laypeople like me – sort of. Really good.
OMG, if I receive one more email about the “outsource force” program my mailbox is going to explode. Is it good?I don’t know, I’m too busy building shit to check it out. Realistically, I’m not buying any more crapware.
I pride myself in having cancelled my cable service over five years ago. I’m not really TV-free – I have more TVs than people at home – but there is no cable or satellite signal – only our server with movies and series we want and whatever the kids watch online sometimes.
The benefits of shutting out the mega-fuckheads coming through cable have been enormous. One of my favorites is being able to easily see the techniques used in advertising – by underexposing myself and then watching some ads while in a waiting room, like right now.
I still remember what happned – I had the full cable package, high-definition DVR with multiple HD recording, all the channels available… And I would spend the only 20 minutes I could watch TV managing the space in the DVR!!! I got fed up of skipping ads, managing space, recording shit … Such a bad model. I just cancelled the whole thing. The first week was a little weird, then life resumed as usual, without the TV fucktards coming through with interruption marketing and backwards distribution models.
Live happy, live fee, fire your TV.
I’m back and I’m madder than ever! Vegas was a decidedly decadent debauchery, AKA: a complete Cluster-Fuck. Why dont we just rename Vegas to Cluster Fuck City? When you go there you know you’re going to fuck something… You either fuck up finances, fuck fiancées, fuck yourself or fuck all of the above at the same time.
Back to our regular programming…
BTW, the map is wrong: The Silicon Valley is in Nevada, not California… No news there…
I’ll be spending most of next week in Vegas… I can always make time to meet a fellow marketer.
Nice article by Matt Cutts on protecting a wordpress installation with an .htaccess file.
There are also one or two some security plug-ins by Askapache that you can run that will do all sorts of magic – But quite honestly getting them to work is not that easy depending on your hosting and using them is anything but friendly.