Scientific Fact: Ovulating Lap Dancers Make More Monies

Here’s a piece of scientific research that left me a bit puzzled… And kinda horny.

Abstract

To see whether estrus was really “lost” during human evolution (as researchers often claim), we examined ovulatory cycle effects on tip earnings by professional lap dancers working in gentlemen’s clubs. Eighteen dancers recorded their menstrual periods, work shifts, and tip earnings for 60 days on a study web site. A mixed-model analysis of 296 work shifts (representing about 5300 lap dances) showed an interaction between cycle phase and hormonal contraception use. Normally cycling participants earned about US$335 per 5-h shift during estrus, US$260 per shift during the luteal phase, and US$185 per shift during menstruation. By contrast, participants using contraceptive pills showed no estrous earnings peak. These results constitute the first direct economic evidence for the existence and importance of estrus in contemporary human females, in a real-world work setting. These results have clear implications for human evolution, sexuality, and economics.
© 2007 Elsevier Inc. All rights reserved.
PDF download here

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Skechers and FTC settle on $40 Million

Its nice to know the FTC isn’t just chasing bloggers.

Skechers is about to pony up $40 Million to settle FTC charges that it claimed (unsubstantiated) their shoes would make you lose weight, increase heart health, get stronger and longer erections, grow hair, increase breast size and even whiten your teeth if you rub the insole against your gums.

Now really dear old pal’FTC… How about turning the old death ray at the beauty and cosmetics industry?

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Rude Customers get Decaffed at Starbucks

Watching this TED Talk from Frank Warren about PostSecret.com I saw the Starbucks postcard saying “i give decaf to customers who are RUDE to me!”

I didn’t have to go very far to research it – I personally know a couple of Starbucks baristas – and I’m sure this isn’t exclusive to Starbucks at all. Turns out it is very-very-very common for baristas to stick you with decaf if you’re a dick, with the definition of being a dick up to the barista’s particular preference that day, and your chances of getting decaffed for being a douchebag increasing somewhat if you’re going through the drive-thru .

Here’s my secret: When you are rude to service staff I know that, regardless of your present situation, your upbringing was that of a street rat, and in your heart of hearts you’ll always be that rat hoping to show the world how much better you are. This I keep a secret so I can spot the rats from afar and stay away from any dealings with them
whether personal or business – never ever deal with a rat.

 

Rude Customers Get Decaffed at Starbucks

Rude Customers Get Decaffed at Starbucks

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Exploit Bounded Rationality

A true hidden gem of understanding why people buy your shit or fill out your leadgen offer. Will you spend four minutes to understand it, or bind your rationality before you even get to the end of the video and stay stupider than everyone else who does watch it?

This is a four-minute clip from Games People Play: Game Theory in Life, Business and Beyond - an awesome game theory course.

 

You may ask “What does bounded rationality have to do with buying my stuff or filling out my leadgen?” – Quite simply: Your prospects will apply bounded rationality with whatever you show them – they will limit the amount of mental effort they make when evaluating that landing page you just showed them. Load them with elements that are positively associated in their minds, then give them a call to action when they are tired of analyzing and you’ve got yourself a click, a sale or a lead.

Beautiful.

This part of the 10-hour video course was an amazing “a-ha!” moment for me, because before he even finished stating the example I had shortcutted the logic and figured out the right answer would be “Zero” – which is also a bad answer; it shows I didn’t understand bounded rationality and points to a several wrong assumptions I have likely made many times before.

What was your guess on what the right number would be to win the $100?

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How to price your DDoS

Business is business, and if you’re in the business of DDoS blackmail, you’ve got to keep tabs on the prices your ‘clients’ might pay to get rid of you. Next time you’re about to send that zombie army out, check out this handy Storm on Demand DDoS protection pricing chart before you hit SEND on the ransom note:

DDoS Pricing Chart from Storm On Demand

 

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WAM! CPC Lapdance Network

I want my Wam! rep to do like the one in the picture – She looks like she is about to jump on my desk, shove my face in her tits and then turn XXX rated.

My Wam rep about to grab my Wang rap

My Wam rep about to grab my Wang rap

 

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Real Brand Advertisers Never Measure ROI

“How do you measure the ROI of farting underwater?” – That question is easier to answer than measuring the ROI of a brand campaign – like this one from BASF “The Chemical Company”.

BASF Love you too!

To the their credit, the video is good, it has a 70s feel which tells me the target demographic, they are using “affection marketing” – they start off by saying they believe love is a chemical reaction and blah, blah… Anyhow, next time I’m looking for chemicals for my next batch of meth, I’ll be sure to hit up my BASF rep.

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FluxAds leaves DirectTrack for Cake

After suffering a week-long outage back in February, who wouldn’t?

Seems like ClickBooth is also departing for Cake.

The cake might be a lie, but it works really well for affiliate marketing.

Their PR handling of the affair looks pretty non-existent I will add. When you fuck up like this, its fairly easy to get back on the right track – you have to have the balls to man-up and do it, though. It involves at least these three simple elements:

1 – Putting a link on the homepage and making a public statement about the outage.

2- Explaining CLEARLY what happened including an “It was us” statement – don’t shift blame.

3- Explaining why this can’t ever-ever-ever ever happen again.

Speaking of apologizing effectively, this is the way Dale Carnegie and several other describe it as a really effective way. Needless to say, this only works once.

 

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Scarcity License – Turning Copyright Right Side Up for the 21st Century

We need to get rid of the “copyright” idea and create a system that really provides the benefits copyright delivered gracefully until the dawn of the digital age – and then got literally murdered by modern computing.

Here’s the thought process:

A copyright is intended to aid the creation and dissemination of new works by providing the economic benefit derived from real and artificial scarcity

Scarcity is becoming harder to come by these days. We have abundance.

In the past/present pretty much everything you do is your property and copyright. The default is “protected”

I propose a system where you have to apply for a scarcity license. This isn’t like simply filing for a copyright for a piece of work – this is much more than that – it puts the burden on the creator to DEMONSTRATE that if they are granted an “Artificial Scarcity License”, then society will actually benefit. Society has to benefit here, not the creator of the work exclusively (I have a feeling the Generation Y and Millenial tree huggers would love this idea).

So you could prove that by protecting your motion picture that cost xx to make, next year you’ll be able to provide audiences with a better movie they will enjoy more. If the protection wasn’t there, we’d be limited to youtube clips. You could prove that protecting your blog post will give you a chance to make more good posts. Protecting your software will allow you to make better bug-free software. You might also be able to prove something similar for your music if you’re a music label. You probably won’t be able to prove this unless your business delivers something other than just scarcity and rapes the market. The key here is you have to prove you have been doing this broader improvement of the art, the economics or society, or can at least plausibly deliver on your promise, and will be accountable to do so with your Artificial Scarcity License on the line if you don’t.

In the age of abundance, the burden of proof needs to lie with those that desire scarcity. We will give you scarcity, only when you work in favor of our broader abundance.

PS: No, I’m not actually going to do anything substantial other than write about this. I’m a big-picture whiz-bang idea guy – Let the folks with OCD figure out the details.

PPS: Yes, this is similar to patents.

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GeoLocation How To: Install MaxMind mod_GeoIP2 on Apache in 15 Hair-Raising Steps

Here are the exact 20 steps I take every single time I install this thing.

Assumptions:

  • Apache 2.x
  • Cpanel
  • You have shell access as root

Instructions:

  • Step 1 – Download the C API from http://www.maxmind.com/app/c

Specifically:

http://geolite.maxmind.com/download/geoip/api/c/

  • Step 2 – Download Apache module from: http://www.maxmind.com/app/mod_geoip

Specifically:

http://geolite.maxmind.com/download/geoip/api/mod_geoip2/

  • Step 3 – Upload both to server as root, login via SSH as root, go to where you put these files and gunzip both, then “tar -xvf” both.
  • Step 4 – Go into directory where you just uncompressed the C API to, and execute this (pay attention to leading dot):

./configure; make; make install

  • Step 5 – Go into the directory for the Apache module and execute this:

apxs -i -a -L/usr/local/lib -I/usr/local/include -lGeoIP -c mod_geoip.c

  • Step 6 – Take a look, there is now a line that talks about mod_geoip

cat /usr/local/apache/conf/httpd.conf |more

  • Step 7 – Update distiller with the changes the intaller just made to the Apache configuration

/usr/local/cpanel/bin/apache_conf_distiller –update

  • Step 8 – Rebuild the config file

/usr/local/cpanel/bin/build_apache_conf

  • Step 9 – Make sure the changes stuck around and didn’t get wiped

cat /usr/local/apache/conf/httpd.conf |more

  • Step 10 – Make a backup of httpd.conf

cp /usr/local/apache/conf/httpd.conf /usr/local/apache/conf/httpd-RestoreThisOneIdiot.conf.bkp

  • Step 11 – Add this to your httpd.conf – Note that these are my preferences for settings

<IfModule mod_geoip.c>
GeoIPEnable On
GeoIPDBFile /usr/local/share/GeoIP/GeoLiteCitymd.dat IndexCache
GeoIPScanProxyHeaders On
</IfModule>

  • Step 12 – Rebuild the config file (again)

/usr/local/cpanel/bin/build_apache_conf

  • Step 13 – Make sure the changes stuck around and didn’t get wiped (again)

cat /usr/local/apache/conf/httpd.conf |more

  • Step 14 – Enter the following commands to get the latest City-level database in the right place

cd /usr/local/share/GeoIP/
wget http://geolite.maxmind.com/download/geoip/database/GeoLiteCity.dat.gz
gunzip -f -c GeoLiteCity.dat.gz > GeoLiteCity.dat

  • Step 15 – Go into Cpanel and restart Apache
  • Bonus Step – Drink Martini. Make note to invite me one at ASC 2012 or ASW 2013!

 

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What do you think will happen next?

Ask yourself The One Question and your answers will help you go where you want to go. This is like “The Secret” except its not complete bullshit.

Story time:

Years ago I was single and going out to bars with a married friend. He would always want to hit on women, would rarely muster the courage, yet would always be my wingman. Excellent guy yet I couldn’t shake the idea of what the fuck was he doing by my side when he was married – His wife would work for several months out of state. So I started to ask him.

-”What do you think is going to happen now?”

-”I don’t know”

-”Do you think one of these women is going to like you?”

-”Yeah, of course”

-”Then what? What will happen after you talk to her?”

-”Well… Sex?”

-”So what will happen next is one of these women is going to go sleep with you tonight on a one-night-stand out of the blue?”

-”Yeah”

You can guess that never happened. Of course, if you try one million times, you’ll eventually get lucky. Yet luck needs a big helping hand. Beyond the point of this being a setup for him cheating – the sequence he was expecting was unrealistic. Sure, if you’re a PUA (Pick-up-artist) chances are high you’ll sleep with one that night. Yet thats not what my friend was saying or doing.

He was going from stumbling drunk in a bar to a one-night stand with a stranger without the intermediate steps.

This was many years ago. Ever since then I ask myself “What do you think will happen next” all the time – Because I don’t want to be a frustrated drunk bozo.

Forget PUAs and bars, though. This is something you need to ask yourself on every situation you face. Especially if you’re going into something where there is a preconception of results.

For example, you read in John Chow’s blog how he makes $40,000 a month and decide to set up your blog. You write shit, and nothing happens – Guess what, you’ve been Chowed. After you read the inspiring article from Chowderhead and decide to go his route ask yourself.

“And what will happen next?”

You see, even you can’t lie to yourself in the face that bad. Asking the question brings up the obvious: There is no more magic – Harry Potter fucked it all up.

“I am going to build a million dollar a month blog empire! I am signing up to WordPress.com right now”

-”What do you think will happen next?”
“Option a) the entire population of mainland China will click your ads tonight, next week you’ll be on Jay Leno telling the world how to bank with The Google and The AdZen in The Interwebz”
“Option b) You’ll have a brand new blog with a scribble for an article and robots for traffic.”

-”What do you think will happen next?”
-”I will write awesome articles on raising snails”

-”And what next?” “Option a) You’ll start to develop a community or Option b) You’ll get a $50,000 check in the mail from SnailFarms for promoting their product so well”

The idea here isn’t to discourage yourself out of things – on the contrary. The idea is to have realistic expectations about what you are about to see next and what you will do after that. The idea here is to have a plan. To understand “What happens next”.

If you don’t ask yourself that question, you’ll always be surprised of the results no matter what they are – and in most areas of life the result will be disappointing simply because an enormous expectation is being built around everything and every experience by marketers such as myself.

 

  1. NegBox
    @Mike & ManofSteel - The hoes make a difference - I scroll all the way down the homepage every couple of hours to see if I can catch any of them kissing each other. What do you think I think will happen next? Well, they're going to jump off the screen and give me the world's best stereo blowjob! Of course!
    31 January 12 at 17:20
  2. Manofsteel
    Those are some nice tits. Er wait, are these comments supposed to be for the girl or the article?
    27 January 12 at 05:52
  3. Just scrolled this far for the pics.
    27 January 12 at 00:49
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The Sum of All Choices

When you’re trying to find your customer to pitch them something – whatever it is – think WHAT WERE THEY DOING BEFORE THEY GOT TO YOU? What about right before that? What about before that?

Your customers, your leads (and of course you) are the sum of their lifetime choices, and even the choices of their parents and ancestors – Can’t underestimate the power of cumulative advantages; yet that’s besides the point so we’ll leave the ‘cumulative advantages’ chat for another day.

If your site visitors are going to make the poor choice of the buying the Google Money kit, or take out your Payday loan, they have likely been making poor choices all along in the same vein – So what kind of choices are your potential customers making right now, the day before they head to your highly competitive URL? Or type in that expensive keyword? Find them one day sooner and save a bundle on traffic.

This thinking is similar to trying to create “Personas” – just more direct.

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Bizarro World Leaks Affiliate Marketing Bollywood Film Starring Anik Singal

Bizarro World Strikes Back at the Real World!

I just can’t stop laughing. The amateurs pose as strippers for ClickBank products, the felons do sweat lodges and the pros do Bollywood films to promote shit…  I’m not even sure what he is promoting, whatever it is I bet it ain’t free and it ain’t funny what it does to your finances. I’m sorry Anik, I’m sure you are a nice guy full of shit.

You just HAVE to watch this video. Here’s the source page too.

Gotta love the call to action: “Start your lethal agent training.”

So I go… “Who the fuck is Anik Singal and why would he do such a movie?”…  I visit his site and the first thing I see is the motto “When Life Pushes You… Stand Straigh, Smile & Push Back” – I like it, reminds me of Cave Johnson’s ‘lemmons’ bit… When life gives you lemmons, burn life’s house down! Fast-forward to 1:00 minute on this next video – it is a funny part of Portal 2.

So I dig a little deeper by visiting someone with a nose fine-tuned to the smell of bullshit and a keen disdain for just about anything: PPC.BZ,  best useless affiliate news source out there, and discover Anik actually swore off bullshitting people two years ago. Check it out, its kind of amazing what he admits on the video there, especially since he never stopped doing it.

Here’s the “People buy my lies and expect the magic that I duped them into believing, to actually happen” video. I’m not sure what is more amazing, that he actually did this video or believing your BS to this level. I guess the latter – I wish I could take the blue pill like he does.

Strangely enough, Anik seems to be only a tiny blip on The Salty Droid’s radar.

Now personally it doesn’t matter to me if he is out to scam the planet, the way I see it he keeps the idiots busy. This whole secret agent theme and movie gig is just hilarious, though – Had to share.

  1. NegBox
    Seems I'm not worthy of the real one so I've been getting "Cheap Outsourced Link-Building Ryan Eagle" for the past two posts. ... Ryan doesn't say "Marketing research is important" or "Great epoch-defining film from the Hindu galactic empire who will own you American pigs" ... ROTFL.
    1 November 11 at 14:42
  2. Interesting movie so far. Thanks
    1 November 11 at 13:49
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Test your popups on the cheap and easy with a tiny .htacess trick

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Affiliate Mistake #1 – Using Your Common Sense

Google suggests Oedipus complex

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Obama Email Submit Exposed in Pictures

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International Marketing – Giant Spreadsheet of Cultural Differences

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Integrate – Network for Ballin’ Outta Control

Integrate Affiliate Network Review

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Creamed your pants yet?

That’s what Integrate does for me. They are the wide open field of affiliate networks and marketing. Instead of fighting for table scraps with three thousand other hungry affiliate dogs, you get to go hunt your own prey in the whole wide world.

Religious Experience On-Demand

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How to Get Into Any Affiliate Network

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Mr Nobody

mrnobody

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25 Reasons I Owe My Mother

V-Mail - Victory Mail Ad from World War II - http://en.wikipedia.org/wiki/V-mail

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Crazy CTR With One Wicked Idea from AdSense Outlaws

Take a really good look at this page. Yes, the ads are indeed Google ads. My initial reaction was “Wow, I didn’t know Google allowed explicit ads like that“… As my mind started reeling at the possibilities I noticed something… “Wait, those look like Facebook ads because of the images… and Google ads because of…

Microsoft Sues Magic Bullet System and Amish Shah Along With Jay Styles

Magic Bullet System in Action

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Sex Sells Everything – Even Washing Machines

Fleggaard Video Topless Women Jumping off a Plane Advertising for a Washing Machine – High Definition plus “making of” video.

The One Word That Is Holding You Back

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